Converge
Converge is a marketing data platform for e-commerce brands that collects website and conversion events and forwards them to ad platforms and analytics tools. It is used for server-side tracking and marketing attribution. Its tracking script sends visitor data to third parties, so consent is normally required.
Converge and the GDPR
Converge is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Converge sets and contacts
The cookies of Converge are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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