RevBid

What is RevBid?

RevBid is a header bidding ad network for publishers, operated by RevMedia GmbH, an Austrian company based in Vienna with additional offices listed in Riga and Wyoming. It markets itself as a network for publishers of all sizes, explicitly including crypto websites, content sites, online tools, browser games and ad monetised SaaS. Its stack is built on Prebid: for every impression it runs a real time auction between more than 35 SSPs and Google demand, with features such as pre bid invalid traffic checks, lazy loading of bidders, viewability based ad refresh and ad code insertion controlled from the RevBid dashboard. RevBid also has an official Prebid.js bidder adapter (bidder code revbid) running on the AdKernel platform.

People searching for "RevBid requirements" usually want to know how to join. RevBid works without lock in contracts under its terms of service, publishers register and log in to a self service dashboard at revbid.net, add the provided ad code and ads.txt entries, and must be approved before demand is enabled. Payouts start at a 50 dollar minimum on NET60 terms via PayPal, Wise, bank transfer or crypto. No public traffic minimum is documented, so check current eligibility with RevBid directly.

Data and cookies RevBid processes

Each bid request carries the visitor's IP address, user agent, device and screen data, page URL and referrer, approximate location, consent strings and any available cookie or advertising identifiers. RevBid's script and its bidders then set or read third party cookies to sync user IDs, cap frequency, measure viewability and target ads. When Google demand is used, cookies such as __gads, __gpi and the doubleclick.net IDE cookie appear; other SSPs add their own sync cookies, which change over time. Prebid can also store data in local storage. Because the exact list depends on the active bidders, scan your pages regularly rather than relying on a static list.

GDPR and ePrivacy implications

Real time bidding is one of the most scrutinised areas of GDPR enforcement: the Belgian authority's 2022 decision against IAB Europe and the CJEU ruling of March 2024 confirmed that TC strings are personal data and that consent signals must be reliable. Under ePrivacy Directive art. 5(3), transposed in Austria by TKG 2021 § 165, in France and enforced by the CNIL, in Germany by TDDDG § 25 and in Spain by LSSI CE art. 22.2, storing or reading advertising cookies requires prior consent. The publisher decides to embed RevBid and therefore shares responsibility for the data collected at the ad call, as the CJEU held in Fashion ID.

Consent requirements

RevBid's ad code must not fire until the visitor has given consent. In practice this means a CMP registered with IAB Europe TCF v2.2 that lists RevBid's underlying vendor (AdKernel, GVL ID 14) and every SSP in the stack, with purposes 1, 2, 3, 4, 7 and the relevant special features exposed. RevBid advertises integrated consent management and its adapter reads TCF, GPP and US privacy signals, but you remain responsible for checking that no bidder loads before a valid choice. Refusing must be as easy as accepting, and a refusal should prevent personalised bidding entirely; limited ads without storage are only possible if the stack truly sets no cookies.

Data transfers outside the EEA

RevMedia GmbH is an EU company, but the auction distributes data to a large number of demand partners, many of them in the United States, including Google and AdKernel based infrastructure. Partners certified under the EU US Data Privacy Framework can receive data on the basis of the adequacy decision; others require Standard Contractual Clauses (SCC 2021/914) and a transfer impact assessment as required since Schrems II. RevBid does not publish a detailed vendor list on its website, so ask for its DPA, subprocessor list and the transfer mechanism used by each SSP.

Practical compliance steps

Sign a DPA or joint controller arrangement with RevMedia GmbH and keep it with your records. Configure your CMP so that the RevBid script and Prebid only load after consent, and verify with your browser's developer tools that no requests to revbid.net, cpm.revbid.net or SSP domains happen before the choice. Keep ads.txt accurate, list RevBid and its bidders in your cookie policy and privacy notice, and mention transfers to the US. Document a DPIA for large scale programmatic advertising.

If you prefer a European stack with documented compliance, consider EU based monetisation partners such as Optidigital (France) or Ströer SSP (Germany), and compare their vendor lists and DPAs with RevBid before switching.