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LKQD

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LKQD is a video advertising platform owned by Nexstar Digital that delivers and measures in stream and out stream video ads through VAST and VPAID tags. The platform sets third party cookies, fires tracking pixels and reads device identifiers to perform attribution and viewability measurement, which qualifies it as a tracking technology under the ePrivacy Directive and as a personal data processor under the GDPR.

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Overview

What does LKQD do?

What LKQD is

LKQD is a video advertising platform owned by Nexstar Digital that helps publishers monetise video inventory and helps advertisers buy in stream, out stream and connected TV impressions. It supports VAST 4 and VPAID tags, server side ad insertion, header bidding for video and viewability measurement.

Data and cookies collected

When an LKQD video tag fires on a publisher page, the platform reads or sets a third party cookie that contains a pseudonymous user identifier, performs cookie syncing with partner SSPs, records the IP address, the user agent, the referring URL, the player size, the video duration watched, viewability metrics and the timestamp. On connected TV inventory it relies on device advertising identifiers such as the Roku ID, the Samsung TV ID or the IDFA.

GDPR and ePrivacy implications

LKQD writes and reads identifiers on the user device, which falls within Article 5(3) of the ePrivacy Directive. Prior, free, specific, informed and unambiguous consent is required before any tag fires. Because LKQD participates in the bid stream, the IAB Europe TCF v2.2 signal must be passed in OpenRTB requests. Operators must analyse whether LKQD acts as processor or joint controller for audience flows, and document this in their contractual stack.

International data transfers

LKQD is operated by Nexstar Digital and processes data on infrastructure located in the United States. The transfer relies on the EU US Data Privacy Framework where applicable, otherwise on Standard Contractual Clauses combined with a Transfer Impact Assessment. Operators must inform users in the privacy notice and document supplementary measures such as encryption in transit and contractual restrictions on disclosure to public authorities.

Consent management and practical steps

Block all LKQD video tags by default, route the user signal through a CMP certified for IAB TCF v2.2, restrict purposes and vendors to what is required, register LKQD in your record of processing activities, sign a Data Processing Agreement and SCCs, define a retention period for advertising cookies and document the process for forwarding data subject requests to LKQD within the legal deadline.

Privacy friendly alternatives

Contextual video advertising solutions, EU based video ad servers that keep data inside the EEA, and direct deals with publishers using server side ad insertion are alternatives that reduce the dependence on cross site cookies and US transfers, lowering the GDPR risk profile.

Compliance

LKQD and the GDPR

LKQD is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Article 6(1)(a) GDPR (consent) and Article 5(3) ePrivacy Directive for cookie storage and reading
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive 2002/58/EC, IAB TCF v2.2, German TTDSG, French Data Protection Act, Spanish LSSI

Impact assessment (DPIA)

A DPIA is required because LKQD performs systematic tracking of video impressions across publishers, builds advertising profiles, integrates with the open RTB ecosystem and transfers data to the United States. The DPIA must cover the legal basis, the bid stream data flows, the role of LKQD as processor or joint controller, the SCC framework and the safeguards against US government access requests.

Sample text for your banner

We use LKQD to deliver and measure video advertising. LKQD stores cookies on your device, shares pseudonymous identifiers with advertising partners and transfers personal data to the United States. You can accept, refuse or withdraw your consent at any time in our privacy preferences.
Cookies and trackers

What LKQD sets and contacts

Tracking method
VAST and VPAID video ad tags with third party cookies and pixel firing for impression and event measurement
Server location
United States
Data transferred outside the EU
LKQD is part of Nexstar Digital and operates from the United States. IP addresses, device identifiers and viewability events are transmitted to US servers. Transfers rely on Standard Contractual Clauses with a Transfer Impact Assessment, supplemented by the EU US Data Privacy Framework when the importer is certified.

Cookies set (3)

NameTypeDurationPurpose
lkqd_uidthird_party13 monthsPseudonymous user identifier used to recognise the device across publisher sites for retargeting and frequency capping.
lkqd_syncthird_party30 daysCookie syncing handshake identifier exchanged with partner Supply Side Platforms.
lkqd_sessionthird_party30 minutesShort lived session cookie scoping the current video ad session.

Third-party domains contacted (4)

  • lkqd.net
  • v.lkqd.net
  • ad.lkqd.net
  • sync.lkqd.net
Questions

Frequently asked questions about LKQD

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What cookies does LKQD set?

LKQD sets a third party cookie holding a pseudonymous user ID with a typical lifetime of 13 months and shorter lived cookies for cookie syncing with partner SSPs. On connected TV inventory, device identifiers such as Roku ID or Samsung TV ID are used instead of cookies. The exact list of identifiers and durations is documented by Nexstar Digital and can be audited via browser developer tools.

Is consent required before loading LKQD?

Yes. Because LKQD writes and reads identifiers on the user device and participates in the bid stream, prior, free, specific, informed and unambiguous consent must be obtained before any tag fires. The consent must be reflected in a valid IAB TCF v2.2 TC string passed to LKQD through OpenRTB.

What is the legal basis for processing through LKQD?

The legal basis is consent under Article 6(1)(a) GDPR. Legitimate interest is not appropriate for advertising and audience targeting in this context. Granular per purpose and per vendor consent is required and recorded in a TC string forwarded to LKQD.

Does LKQD transfer data to the United States?

Yes. LKQD is operated by Nexstar Digital from the United States. Transfers rely on the EU US Data Privacy Framework when applicable, otherwise on Standard Contractual Clauses combined with a Transfer Impact Assessment.

Do I need a DPIA before deploying LKQD?

Yes. Large scale systematic monitoring of video viewers, automated bid logic, profiling and international transfers all trigger the DPIA obligation under Article 35 GDPR.

How do I implement LKQD in a compliant way?

Block all LKQD video tags by default, integrate a CMP certified for IAB TCF v2.2, route the TC string in every OpenRTB request, sign a DPA and SCCs with Nexstar Digital, restrict purposes and vendors and set up a process for handling data subject requests.

What are alternatives to LKQD?

Contextual video advertising solutions, EU based video ad servers and direct deals with publishers using server side ad insertion are options that reduce the reliance on cross site cookies and US transfers.

How do I update my cookie policy when adding LKQD?

List each LKQD cookie with its provider, purpose and retention. Mention the bid stream and the transfer to the United States with the legal mechanism. Increment the cookie policy version and trigger a fresh consent prompt.

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