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BuySellAds

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BuySellAds is an advertising marketplace that serves display ads, sets advertising cookies and may build audience profiles, so it always requires prior consent.

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Overview

What does BuySellAds do?

What BuySellAds is

BuySellAds is an advertising marketplace and ad network based in North America that connects publishers with advertisers. It delivers display, native and sponsorship placements through ad tags embedded in a website. To select, deliver and measure those ads it relies on cookies, identifiers and tracking pixels.

What data and cookies it sets

When BuySellAds serves an advertisement it can set advertising cookies and read existing identifiers, while pixels record impressions and clicks. This data may include the IP address, device and browser details, the pages viewed and interaction events. Depending on the configuration it can be combined to build audience profiles and may be shared with advertising partners for targeting and measurement.

GDPR and ePrivacy implications

Advertising cookies are never strictly necessary, so Article 5(3) of the ePrivacy Directive requires prior consent before they are stored or read. The personal data processed afterwards also needs a lawful basis under the GDPR, which for advertising is consent. Because identifiers can be linked across sites, the processing is treated as profiling and carries a higher level of scrutiny.

Consent requirements

You must obtain freely given, specific, informed and unambiguous consent before any BuySellAds advertising tag loads. The ad scripts should be blocked until the visitor opts in through your consent banner, and rejecting advertising must be as easy as accepting it. Keep a record of each consent decision so you can demonstrate compliance if asked.

Data transfers and hosting

BuySellAds operates from the United States, so personal data leaves the European Economic Area and may also be shared with partners in other countries. These transfers need an appropriate safeguard such as Standard Contractual Clauses, supported by a transfer impact assessment and supplementary measures where needed. Review the current data processing terms and confirm which subprocessors receive the data.

Practical compliance steps

Gate every BuySellAds tag behind a consent management platform so nothing loads before opt in. List the advertising cookies and their purposes in your cookie policy, complete a data protection impact assessment and sign the relevant data processing agreement. Set a sensible consent lifetime, offer an easy way to withdraw consent and review the partner list periodically.

Compliance

BuySellAds and the GDPR

BuySellAds is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Article 6(1)(a) GDPR) together with prior consent under Article 5(3) of the ePrivacy Directive for storing and reading advertising cookies
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, national cookie laws (TTDSG in Germany, PECR in the United Kingdom)

Impact assessment (DPIA)

A data protection impact assessment is strongly advised because BuySellAds involves advertising cookies, possible audience profiling and the sharing of data with advertising partners. Assess the scale of personal data processed, the combination of identifiers across sites, the risk of unexpected profiling and the international transfer of data to the United States. Document the lawful basis, the consent mechanism, retention periods and the supplementary measures applied to transfers, and weigh whether less intrusive advertising options could achieve the same goal.

Sample text for your banner

We use BuySellAds to display advertising. With your consent, BuySellAds sets advertising cookies and may process identifiers to measure performance and personalise ads, including transfers to the United States. You can accept or reject these cookies and change your choice at any time in our cookie settings.
Cookies and trackers

What BuySellAds sets and contacts

Tracking method
Advertising cookies, JavaScript ad tags and pixel beacons
Server location
United States
Data transferred outside the EU
Data is processed on infrastructure in the United States and may be shared with advertising partners outside the European Economic Area. Transfers rely on Standard Contractual Clauses combined with supplementary measures, so a transfer impact assessment is recommended.

Cookies set (2)

NameTypeDurationPurpose
_bsap_lgcAdvertising1 yearStores an advertising identifier used to deliver and frequency cap ads served through the BuySellAds network.
bsa_optoutAdvertising1 yearRecords ad targeting preferences and supports measurement of impressions and clicks.

Third-party domains contacted (4)

  • buysellads.com
  • buysellads.net
  • srv.buysellads.com
  • cdn4.buysellads.net
Questions

Frequently asked questions about BuySellAds

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What cookies does BuySellAds set?

BuySellAds sets advertising cookies that store an ad identifier and targeting preferences. Pixels also record impressions and clicks. These cookies help select, deliver, frequency cap and measure the ads shown through the network.

Is consent required to use BuySellAds?

Yes. Advertising cookies are never strictly necessary, so prior consent is required under the ePrivacy Directive and the GDPR. The BuySellAds tags must stay blocked until the visitor opts in through your consent banner.

What is the legal basis for BuySellAds?

The legal basis is consent under Article 6(1)(a) of the GDPR, combined with prior consent under Article 5(3) of the ePrivacy Directive for storing and reading the advertising cookies. Legitimate interest is not appropriate for advertising of this kind.

Does BuySellAds transfer data to the United States?

Yes. BuySellAds operates from the United States and may share data with partners abroad, so personal data leaves the European Economic Area. These transfers should rely on Standard Contractual Clauses supported by a transfer impact assessment.

Do I need a DPIA for BuySellAds?

A data protection impact assessment is strongly recommended because BuySellAds involves advertising cookies, possible profiling and sharing with partners. Assess the scale of processing, the combination of identifiers and the international transfer to the United States.

How do I implement BuySellAds compliantly?

Load BuySellAds only through a consent management platform that blocks the tags before opt in. List the cookies in your cookie policy, sign the data processing agreement, set a sensible consent lifetime and offer an easy way to withdraw consent.

Are there privacy friendly alternatives to BuySellAds?

You can consider contextual advertising that does not rely on tracking cookies, direct sponsorships sold without profiling, or European ad networks hosted within the European Union. These options reduce consent friction and limit international transfers.

How do I update my cookie policy for BuySellAds?

List each BuySellAds advertising cookie with its name, purpose and duration, name BuySellAds as a third party recipient and mention the United States transfer. Keep the entry in sync with your consent banner and review it whenever the integration changes.

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