LinkedIn Insight Tag

Yes. The Insight Tag sets advertising cookies for conversion tracking and retargeting. These require advertising consent under the ePrivacy Directive before the tag fires. Block the tag via your CMP until advertising consent is obtained.

LinkedIn Insight Tag sets li_fat_id (ad tracking, 30 days), UserMatchHistory (cross-site matching, 30 days), and bcookie (browser ID, 2 years). These require advertising consent under the ePrivacy Directive.

Website Demographics shows the professional profiles of website visitors linked to their LinkedIn accounts. It is processed in aggregate (you cannot see individual visitors) but the underlying data collection involves personal data. Consent is required before the Insight Tag loads. Disclose this feature in your privacy policy.

Yes. All data is processed on LinkedIn (Microsoft) US infrastructure. SCCs are required. Accept LinkedIn's DPA in Campaign Manager settings.

Only if the contacts have consented to this use. When uploading a hashed email list for Matched Audiences, you confirm that those contacts have opted in to being targeted on LinkedIn. Uploading contacts without consent violates GDPR.

Consent for advertising cookies and cross-site tracking. LinkedIn Website Demographics requires consent for the underlying Insight Tag. There is no legitimate interest exemption for placing advertising cookies.

Recommended for large-scale B2B account targeting using Website Demographics and Matched Audiences, which combine professional profiling with cross-site behaviour tracking and constitutes systematic monitoring of individuals' professional attributes.

Describe: conversion tracking for LinkedIn ads, Website Demographics (aggregate professional profile data), retargeting audiences, US data transfer via SCCs, and how visitors can opt out of LinkedIn advertising via LinkedIn account settings.

Third party cookies on .linkedin.com: lidc (load balancer, 24h), bcookie (browser ID, 12 months), bscookie (secure browser ID, 12 months), li_sugr (audience suggestion, 90 days), UserMatchHistory (matching, 30 days) and AnalyticsSyncHistory (sync, 30 days).

Yes. The tag deploys advertising cookies and links visitors to their LinkedIn profile. Prior explicit consent is required under Art. 5(3) ePrivacy. The cookies cannot fall under any security or strictly necessary exemption.

Consent (Art. 6(1)(a) GDPR + Art. 5(3) ePrivacy) and joint controllership (Art. 26 GDPR) with LinkedIn Ireland Unlimited Company for the data collection phase, per the Fashion ID line of cases.

Yes. LinkedIn Corporation is in the United States. EU members are contractually attached to LinkedIn Ireland, but routing uses US infrastructure. Transfers rely on EU SCCs and Microsoft Corporation's EU US Data Privacy Framework certification.

A DPIA is strongly recommended because of the joint controllership, cross site profiling, US transfer and matching with LinkedIn profiles.

Sign the LinkedIn DPA and Joint Controller Addendum, block the tag behind your CMP under the Marketing category, restrict it to high value pages, configure the LinkedIn Conversions API for server side measurement, document the joint controllership in your privacy notice.

For B2B retargeting in Europe: LinkedIn Conversions API (server side), Meta Pixel (consumer), Microsoft Advertising UET, native LinkedIn lead gen forms (no website tag needed), or first party CDPs like Segment, RudderStack, Customer.io paired with the LinkedIn Marketing API.

List every LinkedIn cookie with purpose, retention and the joint controllership clause. Mention LinkedIn Ireland and LinkedIn Corporation, the US transfer with EU US Data Privacy Framework reference and link to LinkedIn's privacy policy.