Cookie consent, clearly explained.
Regulation, platform guides, marketing tools: everything you need to stay compliant without losing your data.
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A/B testing and cookies: how to test without violating GDPR
How to run GDPR-compliant A/B tests. Cookies, consent, tools, common mistakes, and a checklist for growth teams.
Read the articleMeta Pixel and GDPR: the complete guide to cookies and consent
The Meta Pixel sets advertising cookies that require prior consent in Europe. Here is how to block it until consent, handle the Conversions API and stay GDPR compliant.
Read the articleServer-side tagging and cookies: impact on consent
Server-side tagging does not remove the consent requirement. What it actually changes, myths to avoid, and how to integrate with Consent Mode.
Read the articleConsent Mode v2: basic vs advanced mode, which one to choose?
Consent Mode v2 offers two modes: basic (strict blocking) and advanced (anonymized pings). Differences, GDPR implications and choosing guide.
Read the articleConsent Mode v2 and Google Ads: impact on your campaigns
Consent Mode v2 changes how Google Ads measures conversions in Europe. Basic vs advanced mode, modelled conversions, ROAS: what it means for your campaigns.
Read the articleYouTube-nocookie: what it is, is it safe and is it GDPR compliant?
YouTube-nocookie.com is not enough for GDPR compliance. Local storage, cookies on play click: here is how to embed YouTube videos correctly.
Read the articleMatomo and cookies: do you still need a consent banner?
Matomo can operate without consent in France thanks to the CNIL exemption. Conditions, configuration and cases where a banner is still required.
Read the articleGoogle Tag Manager and Consent Mode v2: integration guide
How to implement Consent Mode v2 in Google Tag Manager. Basic vs advanced mode, tag configuration, common mistakes and complete checklist.
Read the articleIs Google Analytics GDPR compliant? The complete GA4 guide
Google Analytics 4 can be used lawfully in Europe, but only with prior consent, Consent Mode v2 and a minimised configuration. Here is what the authorities decided and how to set GA4 up step by step.
Read the articleMake your site compliant today.
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