Personalization

Trident AB

Analytics

Trident AB is an A/B testing app for Shopify stores, used to test variations of pages, themes and other storefront elements to see which version converts better. Its script assigns each visitor to a variant and measures their behavior and purchases. Because it tracks visitors across sessions to compare results, it generally requires analytics consent.

Compliance

Trident AB and the GDPR

Trident AB is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Cookies and trackers

What Trident AB sets and contacts

The cookies of Trident AB are not documented in the catalog yet. To see what is actually set on your site, run a free scan.

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Personalization

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