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Personalization

Ampry

MarketingOfficial website

Ampry is a US-based on-site conversion optimisation and personalisation platform that displays targeted overlays, popups, and content variations based on visitor behaviour and segmentation. It tracks individual visitor behaviour, runs A/B tests, and personalises on-site experiences. Its use of persistent behavioural cookies and US-based infrastructure requires prior consent under both GDPR and the ePrivacy Directive.

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Overview

What does Ampry do?

What is Ampry?

Ampry is an on-site conversion optimisation platform that uses behavioural data and visitor segmentation to display personalised overlays, popups, banners, and content variations. It tracks individual visitor behaviour in real time, including pages viewed, time on site, scroll depth, and referral source, to trigger contextually relevant messages and offers. Ampry integrates with e-commerce platforms and marketing automation tools to coordinate on-site and off-site personalisation.

What data does Ampry collect?

Ampry collects IP addresses, browser and device information, pages visited, time on page, scroll behaviour, referral source, session duration, and conversion events. It builds visitor segments based on behavioural signals and sets persistent cookies to maintain segment membership across sessions. A/B test assignments are also stored via cookies.

GDPR and ePrivacy implications

Ampry's behavioural tracking and automated personalisation decisions fall squarely within the category of high-risk processing under GDPR. The ePrivacy Directive requires consent before persistent behavioural cookies are set. GDPR requires consent for the automated content personalisation based on individual profiles. The US data transfer requires SCCs.

Consent requirements

Consent must be obtained before Ampry loads. The consent notice should describe personalisation, A/B testing, and the US transfer. Visitors who decline must receive the default, non-personalised version of the site. Consent must be revocable with immediate effect on all tracking and personalisation.

Data transfers outside the EU

All data is processed in the US. Standard Contractual Clauses apply. Sign a DPA with Ampry and document the US transfer in your RoPA.

Practical compliance steps

Block Ampry until consent is obtained. Conduct a DPIA for large-scale personalisation. Sign a DPA with Ampry. Update your privacy policy. Document the US transfer in your RoPA. Ensure non-personalised fallback experience is available for visitors who decline.

Compliance

Ampry and the GDPR

Ampry is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) for personalisation, A/B testing, and behavioural tracking cookies.
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, UK GDPR, CCPA

Impact assessment (DPIA)

A DPIA is recommended for Ampry deployments involving large-scale behavioural profiling and automated personalisation decisions. The persistent cross-session visitor profiling, automated content targeting, and US data transfer create a risk profile warranting formal assessment.

Sample text for your banner

We use Ampry to personalise your on-site experience and optimise our website through A/B testing. Ampry tracks your browsing behaviour and displays relevant content variations. Data is processed in the United States. Please accept to enable personalised content and site optimisation.
Cookies and trackers

What Ampry sets and contacts

Tracking method
JavaScript personalisation overlay, A/B testing scripts, first-party cookies, server-side conversion tracking
Server location
United States (Ampry infrastructure)
Data transferred outside the EU
Ampry is a US-based on-site conversion optimisation platform. All visitor and behavioural data is processed on US infrastructure. Transfers rely on Standard Contractual Clauses under GDPR Article 46.

Cookies set (2)

NameTypeDurationPurpose
ampry_vpersistent1 yearVisitor segment membership cookie used to maintain personalisation segment assignments across sessions
ampry_abpersistent30 daysA/B test assignment cookie used to deliver consistent content variations to the same visitor

Third-party domains contacted (3)

  • ampry.com
  • cdn.ampry.com
  • api.ampry.com
Questions

Frequently asked questions about Ampry

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What cookies does Ampry set?

Ampry sets persistent behavioural tracking cookies to maintain visitor segment membership and A/B test assignments across sessions. These require prior consent under the ePrivacy Directive before Ampry loads.

Does Ampry require consent under GDPR?

Yes. Ampry sets persistent behavioural cookies and performs automated content personalisation based on individual profiles. Prior consent is required. Visitors who decline must receive the default non-personalised experience.

What is the legal basis for Ampry?

Consent (Art. 6(1)(a)) for behavioural tracking cookies and automated personalisation. Legitimate interest cannot be used for automated personalisation based on persistent individual behavioural profiles.

Does Ampry transfer data outside the EU?

Yes. All data is processed in the US. Standard Contractual Clauses apply. Sign a DPA with Ampry and document the US transfer in your RoPA.

Do I need a DPIA for Ampry?

A DPIA is recommended for large-scale behavioural profiling and automated personalisation. The persistent cross-session visitor profiling and US data transfer warrant formal assessment.

How do I implement Ampry compliantly?

Block Ampry until consent is obtained. Ensure a non-personalised fallback is available. Conduct a DPIA. Sign a DPA with Ampry. Update your privacy policy. Document the US transfer in your RoPA.

Are there EU-based alternatives to Ampry?

AB Tasty (France) and Kameleoon (France) offer conversion optimisation and personalisation with EU data residency. Evolv AI and Dynamic Yield also have EU hosting options. For popup and overlay tools specifically, Wisepops (France) provides EU-hosted exit-intent and conversion tools.

How do I update my cookie policy for Ampry?

Add entries for Ampry behavioural tracking and A/B test cookies, listing their purpose (visitor segmentation, personalisation, conversion optimisation), duration, and US transfer. Describe the personalisation purpose clearly so visitors can make an informed consent decision.

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