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Tally

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Tally is an online form builder with a document-style editor that lets anyone create forms, surveys and quizzes without code. Forms are shared as hosted pages or embedded on websites through an iframe or popup. Embedded forms load from Tally's servers, and the answers visitors submit are stored by Tally, so the service should be mentioned in the site's privacy notice.

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Overview

What does Tally do?

Tally, founded in Ghent (Belgium) in 2020 by Marie Martens and Filip Minev, is a European SaaS form builder known for its generous free plan, its Notion inspired editor and its privacy first defaults. Tally is operated by Tally BV from Belgium and hosts all data on Hetzner data centres in Germany, making it one of the few popular form builders that stays entirely inside the European Union by default.

What Tally does

Tally lets users build contact forms, surveys, registration forms, payment forms (Stripe), quizzes and waitlists through a frictionless type and slash editor. Forms can be shared via direct link or embedded as iframe, popup, side tab or full page widget. The free plan covers unlimited forms and submissions; paid plans add team collaboration, advanced logic and integrations with Notion, Airtable, Slack, Zapier, Webhooks and Stripe.

Data and cookies

By default, the Tally embed does not set any tracking or marketing cookie. The only cookies set on tally.so are strictly necessary cookies for the editor authentication (when respondents are logged in users). Submissions, IP and user agent are stored on Hetzner servers in the EU. The form author can choose to disable IP and user agent collection from the Tally form settings.

GDPR and ePrivacy implications

Because Tally does not load tracking cookies and keeps data in the EU, embedding a Tally form is generally compatible with the consent exemption of Art. 5(3) ePrivacy. Tally acts as a processor for the form author under Art. 28 GDPR and offers a Data Processing Agreement, a documented sub processor list and detailed transparency on hosting and back ups.

Data transfers and hosting

All form data, submissions and uploads are stored on Hetzner Online GmbH infrastructure in Falkenstein and Nuremberg (Germany), with redundant backups in Helsinki (Finland). Tally also uses Bunny CDN (EU based, Slovenia) to serve static assets. No customer personal data is transferred to the United States by Tally itself. Integrations (Stripe, Mailchimp, Slack) may carry data abroad and require separate documentation.

Practical compliance steps

Sign the Tally DPA from the workspace settings. Disable IP and user agent collection if not needed. Add a privacy notice link inside the form and an opt in checkbox for any marketing follow up. List Tally and Hetzner in your records of processing. Configure a retention policy via the Tally archive feature. Keep an export of submissions in a secured EU storage of your own.

Compliance

Tally and the GDPR

Legal basis
Performance of a contract or pre contractual measure (Art. 6(1)(b) GDPR) for the form submission itself. The Tally embed is configured to avoid setting any tracking cookies by default, so prior consent for cookies is not required. Marketing checkboxes still require consent (Art. 6(1)(a)).
Risk level
low
Applicable regulations
GDPR, ePrivacy Directive, TDDDG, LSSI CE, Belgian Privacy Act
Cookies and trackers

What Tally sets and contacts

Tracking method
SaaS form builder. Forms are hosted on tally.so and embedded via iframe, popup or full page widget. Submissions are sent directly to Tally servers and stored on European infrastructure. The embedding website only loads the iframe and a lightweight JavaScript loader.
Server location
Operated by Tally BV in Ghent, Belgium. Forms, submissions and metadata are hosted on Hetzner data centres in Falkenstein and Nuremberg, Germany, with redundant backups in Helsinki, Finland (all inside the EEA). No US infrastructure is used by default.
Cookieless mode available
Yes

Cookies set (1)

NameTypeDurationPurpose
tally_sessionfirst_partySessionSession cookie set on tally.so for users authenticated in the Tally editor. Not set for form respondents.

Third-party domains contacted (3)

  • tally.so
  • forms.tally.so
  • cdn.tally.so
Questions

Frequently asked questions about Tally

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Which cookies does Tally set?

The default Tally embed sets no tracking or marketing cookie. Only strictly necessary session cookies are set on tally.so for users logged into the Tally editor. Respondents who only submit a form do not receive any cookie from Tally.

Is consent required to use Tally?

Generally no. Because Tally does not load tracking cookies and processes data inside the EU on EU based infrastructure (Hetzner), the embed is compatible with the consent exemption of Art. 5(3) ePrivacy. Marketing checkboxes inside the form still require consent.

What is the legal basis for processing Tally data?

Form submissions are processed under Art. 6(1)(b) GDPR (pre contractual measures) for contact and quote forms, Art. 6(1)(c) for legal obligations, or Art. 6(1)(a) for marketing and survey use cases. Tally itself acts as a processor for the form author.

Is data transferred to the United States?

No. Tally BV is based in Belgium and processes all data on Hetzner data centres in Germany with backups in Finland. No personal data of form respondents is transferred to the United States or another third country by Tally itself.

Do I need a DPIA for Tally?

A DPIA is generally not required for Tally itself because the processing is low risk and stays in the EU. It is still recommended when the form collects special categories of data (health, biometrics) or is used in a high risk context such as recruitment screening.

How do I implement Tally correctly?

Sign the Tally DPA from the workspace settings. Disable IP and user agent collection if not needed. Add a link to the privacy notice in the form. Configure submission retention. Export submissions to your own EU storage periodically. List Tally and Hetzner in your records of processing.

Which alternatives to Tally should I consider?

European alternatives include Typeform (Spain), Formbricks (open source, EU hosting), LimeSurvey (Germany, self hostable) and Forminator (US plugin). For maximum control, self host with Forminator or Contact Form 7 on WordPress.

How do I update the cookie policy when Tally changes?

Track the Tally sub processor list and changelog. When new integrations are added (Stripe, Mailchimp, Slack), update the cookie table and the data transfer section in your privacy notice, and document the new sub processor in your records of processing.

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