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Sporcle

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American quizzes platform that offers embeddable trivia widgets and runs an ad funded media business with a third party programmatic stack.

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Overview

What does Sporcle do?

What Sporcle is

Sporcle is a US based online trivia platform that publishes user generated quizzes. Quiz pages can be embedded on third party websites through an iframe widget, which brings the Sporcle ad stack along: header bidding, programmatic exchanges and audience tagging vendors.

Cookies and data

The Sporcle embed sets a sporcle_uid (long lived visitor identifier), a session cookie and several third party advertising cookies (Google ad, AppNexus, Magnite, Index Exchange, Criteo). Each ad partner reads its own profile and may sync identifiers across sites.

GDPR and ePrivacy posture

All Sporcle and partner cookies fall under Article 5(3) ePrivacy and require prior consent. Sporcle integrates the IAB Transparency and Consent Framework (TCF v2.2) so that consent strings can be passed down the ad stack. Without consent, the embed must not load.

Transfers to the US

Sporcle Inc. and most of its ad partners are US controllers. Sign Standard Contractual Clauses with Sporcle, document a Transfer Impact Assessment that addresses US government access (FISA 702, EO 12333) and check the DPF certification status of every partner you keep.

Implementation steps

Block the Sporcle iframe before consent, propagate the IAB TCF consent string, list every advertising vendor in the cookie register, sign the DPA, and consider a non advertising fallback (link out instead of embed) for users who refuse.

Compliance

Sporcle and the GDPR

Sporcle is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR and Art. 5(3) ePrivacy) for the Sporcle visitor cookies, the embedded ad stack and any personalised advertising. Legitimate interest is not appropriate for the marketing cookies set by the embed.
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, IAB TCF v2.2, UK GDPR, CCPA

Impact assessment (DPIA)

A DPIA is recommended because the Sporcle embed loads multiple advertising vendors that profile users for personalised ads, with a transfer to the United States.

Sample text for your banner

This page embeds a Sporcle quiz. With your consent, Sporcle and its advertising partners may set cookies and process your data in the United States to serve personalised ads.
Cookies and trackers

What Sporcle sets and contacts

Tracking method
JavaScript embed iframe and widget that loads quizzes from Sporcle, plus first and third party cookies for visitor identification, ad personalisation, and an integrated programmatic ad stack from US ad exchanges.
Server location
United States (Sporcle Inc., Seattle)
Data transferred outside the EU
Sporcle hosts content and tracking in the United States and resells inventory through US programmatic ad exchanges. SCCs are required and a TIA must be documented for European deployments.

Cookies set (4)

NameTypeDurationPurpose
sporcle_uidfirst_party2 yearsPersistent visitor identifier used by Sporcle to recognise the same browser across pages and quizzes.
sporcle_sessionfirst_partySessionSession identifier used to keep state during a quiz attempt.
euconsent-v2first_party6 monthsIAB Transparency and Consent Framework consent string (TCF v2.2) propagated to advertising vendors loaded by the Sporcle embed.
_ad_partnerthird_party1 yearGeneric third party advertising cookie set by partners loaded inside the Sporcle iframe (AppNexus, Magnite, Index Exchange, Criteo).

Third-party domains contacted (4)

  • sporcle.com
  • cdn.sporcle.com
  • static.sporcle.com
  • embed.sporcle.com
Questions

Frequently asked questions about Sporcle

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What cookies does the Sporcle embed set?

sporcle_uid (long lived visitor ID), sporcle_session and a fleet of advertising cookies set by Google ad, AppNexus, Magnite, Index Exchange, Criteo and other partners.

Is consent required for a Sporcle embed?

Yes, and explicitly so. The Sporcle ad stack only fires after consent is captured and the IAB TCF string is propagated.

What is the legal basis for processing through Sporcle?

Consent (Art. 6(1)(a) GDPR) for advertising cookies and audience targeting. Legitimate interest is not a sound basis for behavioural advertising under EDPB Guidelines.

Does Sporcle transfer data to the United States?

Yes. Sporcle Inc. and most of the partner exchanges are US controllers. SCCs are needed and a TIA must address US government access concerns.

Do I need a DPIA for embedding Sporcle?

Recommended. The combination of personalised advertising, multiple processors and a US transfer makes the DPIA a sensible default.

How do I implement Sporcle compliantly?

Block the iframe before consent, integrate IAB TCF v2.2, sign the DPA and SCCs, list every partner cookie in the register, document retention and provide a non advertising fallback.

What are the alternatives to Sporcle?

EU based or self hosted alternatives include Riddle (Germany), Apester (privacy mode), Outgrow (with EU residency), or building quizzes with Typeform or self hosted JavaScript.

How do I update my cookie policy when adding Sporcle?

List every cookie set by the embed, including ad partners, with name, purpose, retention and processor. Mention the US transfer and the SCCs.

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