FlowConsent
How it worksPricingComparisonsBlogDocumentationLog inTry FlowConsent
Try FlowConsent
Marketing

Zurple

MarketingOfficial website

Zurple is a US real estate marketing platform that combines agent websites, lead capture forms, behavioural CRM and AI driven email and SMS follow ups. It tracks which properties a prospect views and uses that data to score leads and automate communication. For EU agents using Zurple, the platform raises GDPR and ePrivacy obligations on cookie consent, profiling and US data transfers.

Block Zurple until consentScan my site
Overview

What does Zurple do?

What Zurple is

Zurple is a US real estate marketing platform. It provides hosted agent websites, lead capture forms, IDX property search and an AI driven CRM that scores leads based on the properties they view, returns rate and engagement signals. Automated email and SMS templates trigger when a lead crosses a threshold.

Data collected

IP, user agent, lead email and phone, search history (city, price range, bedrooms), saved properties, click and email engagement, behavioural score, agent assignment and downstream conversation logs.

GDPR and ePrivacy

Zurple cookies require prior consent under article 5(3) ePrivacy. Profiling for marketing automation should run on consent. Email and SMS follow ups need a lawful basis (consent or soft opt in). Avoid using neighbourhood data as a proxy for ethnicity or socioeconomic status, which would breach special category protections.

Consent

Block Zurple tracking until consent is given. Capture marketing email and SMS consent separately at lead capture. Provide a preference centre. Make unsubscribe one click.

International transfers

Zurple infrastructure is in the US. EU lead data is transferred to the US. Transfers rely on SCCs, the EU US Data Privacy Framework, and supplementary measures such as encryption and access controls.

Practical steps

Sign a DPA, gate Zurple behind consent, audit the lead scoring logic for indirect discrimination, document profiling under article 22 GDPR if it triggers automated decisions, retain only what is needed, and produce a DPIA where profiling is significant.

Compliance

Zurple and the GDPR

Zurple is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Zurple tracks behaviour on agent websites, writes cookies and shares identifiers with a third party for marketing automation. Article 5(3) ePrivacy requires prior consent. Email and SMS follow ups require either consent or the soft opt in.
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, national cookie laws, EU US Data Privacy Framework, real estate sector specific rules (consumer credit and housing).

Impact assessment (DPIA)

A DPIA is recommended where Zurple profiles EU prospects through property search behaviour at scale, triggers automated marketing decisions, or processes sensitive data hints (financing capability, neighbourhoods that could reveal demographic data). Document profiling logic, retention, US transfer and consent.

Sample text for your banner

We use Zurple to manage our real estate prospects. Zurple stores cookies on your device to track which properties you view and transfers this data to the United States under Standard Contractual Clauses. We will only activate Zurple tracking and follow ups if you accept.
Cookies and trackers

What Zurple sets and contacts

Tracking method
AI driven real estate marketing platform. Zurple provides agent websites, landing pages, lead capture forms and behavioural CRM. It deploys JavaScript tracking on agent sites, sets first party cookies, scores leads based on property searches and triggers automated email and SMS follow ups.
Server location
United States. Zurple is San Diego based with infrastructure in US cloud regions.
Data transferred outside the EU
Zurple processes lead, agent and behavioural data on US infrastructure. Transfers rely on Standard Contractual Clauses and on the EU US Data Privacy Framework where Zurple is certified.

Cookies set (2)

NameTypeDurationPurpose
zurple_lidpersistent1 yearFirst party lead identifier used by Zurple to associate browsing behaviour with a CRM contact for scoring and automated follow ups. Requires consent.
zurple_sidsessionsessionSession cookie used by Zurple to group page views into a session on the agent website. Requires consent.

Third-party domains contacted (3)

  • zurple.com
  • app.zurple.com
  • cdn.zurple.com
Questions

Frequently asked questions about Zurple

Can't find your question? Write to us, we answer fast.

What cookies does Zurple set?

Zurple sets a first party lead identifier cookie and a session cookie on agent websites. It can also store search criteria in localStorage to keep them across pages. The lead identifier is used to attribute behaviour to the CRM record and requires prior consent.

Does Zurple require consent?

Yes. Zurple writes cookies and shares identifiers with a third party for marketing automation, so article 5(3) ePrivacy applies. Marketing email and SMS need their own consent or soft opt in.

What is the legal basis?

Cookies and tracking: consent. Email and SMS marketing: consent or soft opt in. Profiling for lead scoring: consent, especially where the score drives automated decisions about agent assignment or messaging cadence.

Does Zurple transfer data to the US?

Yes. Lead and search data is stored on US infrastructure. Transfers rely on SCCs, the EU US Data Privacy Framework where Zurple is certified, and supplementary measures.

Do we need a DPIA?

A DPIA is recommended due to behavioural profiling, automated communication and the use of property search data that can hint at financial capability. Document the scoring logic, retention, transfer and the lawful basis.

How do we implement Zurple compliantly?

Sign a DPA, gate Zurple behind consent, separate marketing opt ins, audit the scoring for fairness, restrict access, retain only what is needed and run a DPIA. Update the privacy notice to explain the behavioural tracking.

What alternatives to Zurple exist?

Alternatives include Apimo (France), Properstar, Rentlio (Croatia), Tellow, kvCORE (US, EU available), Real Geeks, Boomtown and Sierra Interactive. EU based platforms simplify transfer compliance.

How do we update the cookie policy when using Zurple?

List Zurple cookies with vendor, purposes (lead tracking, marketing automation), retention and legal basis (consent). State the US transfer. Update on each Zurple release.

Same category

More services: Marketing

See the whole category

Marsello

Marsello is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. Marsello integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, Marsello helps organizations maintain robust websites that meet user expectations and technical requirements.

Preferences

SlickText

SlickText is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. SlickText enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, SlickText empowers marketing teams to achieve measurable growth.

Marketing

Simplero

Simplero is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Simplero provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Simplero helps deliver the right message to the right audience at the right time.

Marketing

Laylo

Laylo is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Laylo provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Laylo helps deliver the right message to the right audience at the right time.

Marketing

Boats Group

Boats Group is a digital analytics solution that helps businesses measure and understand their online performance through comprehensive data collection and analysis. It provides visitor tracking, behavioral insights, and conversion metrics across websites and applications. Boats Group supports custom event tracking, audience segmentation, and automated reporting. With intuitive dashboards and visualization tools, Boats Group enables informed decisions that improve experience and drive results.

Analytics

Getgabs

Getgabs is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Getgabs provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Getgabs helps deliver the right message to the right audience at the right time.

Marketing

Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

Create my bannerScan my site