FlowConsent
How it worksPricingComparisonsBlogDocumentationLog inTry FlowConsent
Try FlowConsent
Marketing

Sprinklr

MarketingOfficial website

Sprinklr is a United States based unified customer experience management platform that combines social media management, marketing, advertising, conversational AI, live chat, and social listening. Websites embed Sprinklr through widgets such as live chat and engagement tools. These widgets set cookies for functionality, analytics, and marketing.

Block Sprinklr until consentScan my site
Overview

What does Sprinklr do?

What Sprinklr is

Sprinklr is a unified customer experience management platform headquartered in the United States. It brings together social media management, marketing, advertising, conversational AI, live chat, and social listening within a single suite. Organisations commonly embed Sprinklr into their websites through widgets such as live chat windows and engagement tools, which run in the visitor browser.

Data and cookies

When a Sprinklr widget loads, it can set several categories of cookies. Functional cookies maintain the chat session and route requests across servers, analytics cookies measure how visitors interact with the widget, and marketing cookies support advertising and engagement campaigns. Depending on the configuration, Sprinklr may also process the content of chat conversations and associated identifiers.

GDPR and ePrivacy

Under the GDPR and the ePrivacy Directive, the analytics and marketing cookies Sprinklr sets are not strictly necessary, so they require prior consent under ePrivacy Art. 5(3). The website operator typically acts as controller for the personal data collected, while Sprinklr acts as a processor under a data processing agreement. The chat functionality requested by a user can rely on contract or legitimate interest, but tracking that goes beyond that purpose needs a separate legal basis.

Consent

Non essential Sprinklr cookies should fire only after the visitor gives explicit, informed, and freely given consent through a consent management platform. The widget scripts should be blocked until consent is recorded, and visitors must be able to withdraw consent as easily as they gave it. The strictly necessary cookies that keep a user requested chat session alive may load without consent.

Data transfers

Sprinklr processes data in the United States, although regional data centres are available for some customers. Transfers of personal data outside the European Economic Area rely on Standard Contractual Clauses and supplementary safeguards. Operators should document these transfers in their records of processing and inform visitors in the privacy notice.

Practical steps

To deploy Sprinklr compliantly, map the cookies it sets, classify them correctly, and gate the non essential scripts behind your consent banner. Sign a data processing agreement with Sprinklr, configure regional data residency where possible, and keep your cookie policy and privacy notice up to date. Test that declining consent genuinely prevents analytics and marketing cookies from being written.

Compliance

Sprinklr and the GDPR

Sprinklr is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent for analytics and marketing cookies (GDPR Art. 6(1)(a), ePrivacy Art. 5(3)); legitimate interest or contract for support chat requested by the user
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive

Impact assessment (DPIA)

A data protection impact assessment should consider several factors when deploying Sprinklr. (1) The scope of personal data collected through chat conversations, analytics, and marketing widgets, including any special category data users might disclose during support. (2) The lawful basis for each processing activity, separating user requested chat from analytics and marketing tracking that needs consent. (3) The international transfer of data to the United States and the adequacy of Standard Contractual Clauses and supplementary measures. (4) The processor relationship with Sprinklr, the data processing agreement, and sub processors involved. (5) Data subject rights, retention periods, and the security measures protecting conversational and behavioural data.

Sample text for your banner

We use Sprinklr to power live chat, analytics, and marketing features. With your consent, these tools set cookies to measure engagement and personalise communication. You can accept, reject, or manage your choices at any time.
Cookies and trackers

What Sprinklr sets and contacts

Tracking method
Cookies for live chat, analytics, and marketing widgets
Server location
United States, with regional data centres available
Data transferred outside the EU
Data may be processed in the United States; transfers rely on Standard Contractual Clauses.

Cookies set (4)

NameTypeDurationPurpose
sprinklr_sessionFunctionalSessionMaintains the live chat session and links a visitor to their ongoing conversation.
_spr_analyticsAnalytics1 yearMeasures how visitors interact with the Sprinklr widget to improve performance.
_spr_mktoMarketing1 yearSupports advertising and engagement campaigns and personalisation of communications.
sprinklr_lbFunctionalSessionLoad balancing cookie that routes requests to the correct server for stable delivery.

Third-party domains contacted (3)

  • sprinklr.com
  • sprinklr.help
  • ce.sprinklr.com
Questions

Frequently asked questions about Sprinklr

Can't find your question? Write to us, we answer fast.

What cookies does Sprinklr set?

Sprinklr typically sets a functional session cookie to maintain live chat, a load balancing cookie for stable delivery, an analytics cookie to measure widget interaction, and a marketing cookie for advertising and engagement. The exact cookies depend on which Sprinklr modules you enable. You should audit them with a scanner before publishing your cookie policy.

Is consent required to use Sprinklr?

Yes, consent is required for the analytics and marketing cookies because they are not strictly necessary under ePrivacy Art. 5(3). The functional cookies that keep a user requested chat session running can load without consent. You must therefore gate the non essential Sprinklr scripts behind your consent banner.

What is the legal basis for using Sprinklr?

The analytics and marketing cookies rely on consent under GDPR Art. 6(1)(a) and ePrivacy Art. 5(3). The support chat that a user actively requests can rely on contract or legitimate interest for that specific purpose. You should document the basis for each processing activity in your records of processing.

Does Sprinklr transfer data to the United States?

Yes, Sprinklr processes data in the United States, although regional data centres are available for some customers. Transfers outside the European Economic Area rely on Standard Contractual Clauses and supplementary safeguards. You should disclose these transfers in your privacy notice and consider regional data residency where offered.

Do I need a DPIA for Sprinklr?

A full DPIA is not always mandatory, but it is advisable because Sprinklr can process chat content, analytics, and marketing data at scale and transfers data internationally. Assess the volume and sensitivity of the data, the legal bases, and the transfer safeguards. If the processing is likely to result in a high risk to individuals, a DPIA is required.

How do I implement Sprinklr compliantly?

Block the non essential Sprinklr scripts until the visitor consents through your consent management platform, and load only the strictly necessary chat cookies by default. Sign a data processing agreement with Sprinklr, configure regional data residency where available, and document transfers. Keep your cookie policy accurate and test that declining consent prevents analytics and marketing cookies.

Are there alternatives to Sprinklr?

Yes, alternatives include other customer experience and live chat platforms such as Zendesk, Salesforce Service Cloud, and Intercom, including some with European hosting options. Each has its own cookie and data transfer profile, so evaluate them against your compliance needs. Choosing a provider with EU data residency can simplify your transfer obligations.

How do I update my cookie policy for Sprinklr?

List each Sprinklr cookie with its name, category, purpose, and duration, and explain that analytics and marketing cookies require consent. Disclose that data may be transferred to the United States under Standard Contractual Clauses. Review the policy whenever you enable new Sprinklr modules, since these can introduce additional cookies.

Same category

More services: Marketing

See the whole category

Yotpo Loyalty & Referrals

Yotpo Loyalty & Referrals is a customer loyalty and rewards platform designed to help businesses increase customer retention and lifetime value. It enables merchants to create customizable loyalty programs with points, tiers, referral bonuses, and exclusive rewards. Yotpo Loyalty & Referrals integrates with e-commerce platforms and POS systems, providing detailed analytics on customer engagement and program performance. Yotpo Loyalty & Referrals helps businesses build lasting customer relationships and.

Marketing

Optinopoli

Optinopoli is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Optinopoli enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Optinopoli empowers marketing teams to achieve measurable growth.

Marketing

LeadSlide

LeadSlide is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. LeadSlide provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, LeadSlide helps deliver the right message to the right audience at the right time.

Marketing

SuperBuzz

SuperBuzz is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. SuperBuzz enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, SuperBuzz empowers marketing teams to achieve measurable growth.

Marketing

Passle

Passle is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Passle provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Passle helps deliver the right message to the right audience at the right time.

Marketing

Bing Webmaster

Bing Webmaster is a versatile web technology that supports digital platforms with specialized functionality and enhanced capabilities. It provides robust tools and services that integrate with modern websites and applications seamlessly. Bing Webmaster is designed to improve operational efficiency, user experience, and digital performance. Trusted by developers and businesses alike, Bing Webmaster offers reliable solutions that scale with organizational needs and evolving web standards.

Marketing

Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

Create my bannerScan my site