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Rock Content

MarketingOfficial website

Rock Content is a content marketing platform and creative agency network headquartered in Brazil with US operations. It supplies on demand content production, SEO planning, content analytics, interactive content experiences (Ion) and a marketplace of freelance writers. Rock Content installs tracking pixels on customer websites for content performance analytics and lead capture, and transfers data to Brazil and the United States, which requires consent and a documented transfer chain for European deployments.

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Overview

What does Rock Content do?

What is Rock Content

Rock Content is a content marketing company founded in Brazil and now active in Latin America, the United States and Europe. It provides on demand content production through a marketplace of freelance writers, SEO planning, performance analytics, interactive content via the Ion product (acquired in 2019), and a creator network used by enterprises to scale content marketing.

What data does Rock Content collect

Rock Content collects content engagement signals (article reads, scroll depth, time on page), lead capture form submissions, Ion interactive content responses (quizzes, calculators, assessments), IP addresses, user agents, UTM parameters and behavioural data fed back to CRM and marketing automation tools.

GDPR and ePrivacy implications

Rock Content is a third party processor. Its tracking cookies are not strictly necessary and require prior consent under Art. 5(3) ePrivacy. Behavioural profiling, lead scoring and content recommendations driven by personal data must be based on consent under Art. 6(1)(a) GDPR. Interactive content collecting sensitive information requires explicit consent and may trigger Art. 9 GDPR safeguards.

Consent requirements

Block Rock Content trackers and Ion interactive content scripts in your Consent Management Platform. Only fire the scripts after consent for analytics and marketing has been granted. Provide a clear privacy notice on every interactive experience and limit data collected to what is strictly relevant to the content.

Data transfers outside the EU

Rock Content processes data in Brazil and on AWS regions in the US and São Paulo. Operators must sign Standard Contractual Clauses, document a Transfer Impact Assessment evaluating Brazilian and US legal regimes, and consider supplementary measures such as IP truncation and pseudonymisation of lead identifiers.

Practical compliance steps

Sign the Rock Content DPA and SCCs, document Rock Content in your Article 30 register, integrate a CMP that gates trackers and Ion content, restrict freelance access to only the data they need, define retention rules for content leads and interactive responses, and update your privacy notice to disclose the Brazil and US transfers.

Compliance

Rock Content and the GDPR

Rock Content is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) is required for tracking cookies, content analytics and behavioural follow up. Performance of a contract (Art. 6(1)(b)) applies to lead nurturing once a customer relationship is established.
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, TDDDG, LSSI CE, Brazilian LGPD, Schrems II, Standard Contractual Clauses, EU US Data Privacy Framework

Impact assessment (DPIA)

A DPIA is recommended when Rock Content is used at scale for behavioural content scoring, when first party CRM data is uploaded for audience matching, or when interactive content collects sensitive information through quizzes and assessments.

Sample text for your banner

We use Rock Content, a Brazilian content marketing platform, to measure your engagement with our articles, ebooks and interactive content, build content audiences and orchestrate marketing follow up. This involves transferring your personal data outside the European Union.
Cookies and trackers

What Rock Content sets and contacts

Tracking method
Client side JavaScript snippet on customer marketing sites, third party tracking cookies for content analytics, lead capture forms, integrations with HubSpot, Marketo, RD Station, Pardot, and a backend that consolidates content performance data and audience signals.
Server location
Brazil and United States. Rock Content S.A. is headquartered in Belo Horizonte, Brazil, with US offices in Boston. Cloud infrastructure on AWS regions including sa-east-1 (São Paulo) and us-east-1 (Virginia).
Data transferred outside the EU
Personal data is transferred to Brazil and to the United States via AWS. Brazil does not yet benefit from an EU adequacy decision. Transfers rely on Standard Contractual Clauses and require a Transfer Impact Assessment, supplemented by the EU US Data Privacy Framework for the US leg.

Cookies set (3)

NameTypeDurationPurpose
rc_uidMarketing1 yearUnique Rock Content visitor identifier used to link content engagement to leads.
rc_sessionAnalyticsSessionTracks the current content session: pages viewed, scroll depth, time spent.
rc_ionMarketing6 monthsStores the interactive content state and quiz responses for personalised follow up.

Third-party domains contacted (3)

  • rockcontent.com
  • ion.rockcontent.com
  • cdn.rockcontent.com
Questions

Frequently asked questions about Rock Content

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Which cookies does Rock Content set?

Rock Content sets a marketing visitor identifier used for lead attribution, an analytics session cookie for content engagement metrics, and a cookie used by Ion interactive experiences to persist quiz and assessment responses. The marketing and analytics cookies require prior consent.

Is consent required to deploy Rock Content on a European website?

Yes. Rock Content tracking cookies are not strictly necessary, so Art. 5(3) of the ePrivacy Directive requires consent. Behavioural profiling and lead scoring rely on consent under Art. 6(1)(a) GDPR.

What is the legal basis for processing data through Rock Content?

Consent (Art. 6(1)(a) GDPR) for tracking and behavioural analytics. Performance of a contract (Art. 6(1)(b)) for lead nurturing once a customer relationship exists. Legitimate interest (Art. 6(1)(f)) for security and audit, with a documented balancing test.

Does Rock Content transfer data outside the European Union?

Yes. Rock Content is based in Brazil with operations in the United States. Transfers require Standard Contractual Clauses and a Transfer Impact Assessment evaluating both regimes.

Is a DPIA required when integrating Rock Content?

A DPIA is recommended when Rock Content is used at scale, when interactive content collects sensitive responses, or when behavioural scoring drives automated marketing decisions. It can be mandatory under Art. 35 GDPR.

How do I implement Rock Content in a GDPR compliant way?

Sign the Rock Content DPA and SCCs, gate trackers behind a CMP, document the Brazil and US transfers, limit interactive content data collection, configure retention rules and update the privacy notice.

Are there European alternatives to Rock Content?

Yes. Storyly (Turkey with EU hosting), Contentful (Germany), Sanity (Norway, headless content) and dedicated European content marketing agencies offer comparable services with EU data residency.

How do I update my cookie policy after enabling Rock Content?

List Rock Content cookies (rc_uid, rc_session, rc_ion) with name, purpose, duration and provider. Disclose Rock Content S.A. as a sub processor in Brazil with US operations and the transfer chain. Re trigger the consent banner.

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