Releva
Releva is an AI-based marketing automation platform for online shops. It collects data on how visitors browse and buy, then uses it to personalise product recommendations, emails, push notifications and on-site content. Because its script tracks individual behaviour for marketing, it should only run after visitors have given their consent.
Releva and the GDPR
Releva is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Releva sets and contacts
The cookies of Releva are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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