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Pipedrive is an Estonian sales CRM popular with European SMEs. It supports EU data residency in Frankfurt and offers a marketing automation add on (Campaigns) that can drop tracking cookies on websites.
Pipedrive is a sales focused CRM operated by Pipedrive OU, an Estonian company with offices in New York, Lisbon, Tallinn and several other locations. It manages contacts, deals, activities and pipelines, and integrates web forms, LeadBooster chat and Campaigns marketing automation.
On websites, the Pipedrive Web Visitors tracker drops first party cookies pipe-prod-id, pipe-prod-sid that identify the visitor and the session, plus Campaigns email tracking pixels when newsletters are opened. The CRM itself processes contact details, deal data, communications and activity history.
CRM contact processing relies on Article 6(1)(b) GDPR (performance of a contract) or legitimate interest. Web tracking and email marketing pixels require consent under Article 5(3) ePrivacy and Article 6(1)(a) GDPR.
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Block the Web Visitors snippet and Campaigns tracking until consent is granted. Add an unambiguous opt in checkbox on every web form for marketing communications.
EU customers can choose AWS Frankfurt as the primary region. Pipedrive support and back office data may still touch US infrastructure under SCCs and the EU US Data Privacy Framework. Document this in your records of processing.
Request EU data residency, sign the DPA, gate Web Visitors and Campaigns behind a CMP, log the consent on every form, document sub processors and run a DPIA if you combine Pipedrive with behavioural tracking.
Websites using Pipedrive must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is recommended when Pipedrive is combined with marketing automation, behavioural tracking or large scale contact import. EU data residency limits the third country analysis but does not remove it entirely.
Sample consent text
Our website is integrated with Pipedrive, a CRM operated by Pipedrive OU (Estonia) with EU data hosting on AWS Frankfurt. Contact data submitted through forms is processed to manage our customer relationship. Marketing tracking cookies are activated only with your prior consent.
Third-party domains contacted
app.pipedrive.comanalytics-eu.pipedrive.comleadbooster-chat.pipedrive.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| pipe-prod-id | first_party | 1 year | Identifies the visitor for Pipedrive Web Visitors tracking. |
| pipe-prod-sid | first_party | Session | Stores the current Web Visitors session identifier. |
Pipedrive places tracking cookies for advertising — comply with GDPR using FlowConsent.
On websites, the Web Visitors tracker sets first party cookies pipe-prod-id and pipe-prod-sid. Campaigns adds email tracking pixels. The CRM itself does not set cookies on your website.
Yes for the Web Visitors tracker and Campaigns email tracking. The CRM processing of customer data relies on contract performance or legitimate interest.
Article 6(1)(b) GDPR for CRM data, Article 6(1)(a) GDPR and Article 5(3) ePrivacy for tracking cookies and email pixels.
Possible. EU customers can request AWS Frankfurt residency. Support and back office still rely on SCCs and the EU US DPF.
Recommended for marketing automation, behavioural tracking and large scale contact import scenarios.
Activate EU data residency, gate Web Visitors and Campaigns behind a CMP, add opt in checkboxes on every form and sign the DPA.
Salesforce Sales Cloud, HubSpot, Zoho CRM, Microsoft Dynamics 365 Sales, Sellsy (France), Axonaut (France).
Document pipe-prod-id, pipe-prod-sid and any Campaigns pixels, with purpose and duration.