Nurture
Nurture is a B2B marketing automation application from Better Software, LLC. It offers lead scoring, email campaigns, contact segmentation and website engagement tracking. Its tracking code on a website follows visitor activity to score leads, which generally requires marketing consent.
Nurture and the GDPR
Nurture is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Nurture sets and contacts
The cookies of Nurture are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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