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Marketing

MagNews

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Italian email marketing and marketing automation platform by Diennea. Tracks email opens, clicks and on site behaviour, drops first party and third party cookies for visitor identification linked to the CRM profile. Hosted in the EU.

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Overview

What does MagNews do?

What MagNews is

MagNews is an Italian email marketing and marketing automation platform developed by Diennea since 2003. It manages newsletters, transactional and promotional campaigns, SMS, journeys and on site personalisation. It is widely used by Italian and European retailers, publishers and B2B companies and offers a full CRM database with behavioural segmentation.

Cookies and data collected

In email, MagNews loads a 1x1 pixel from its tracking domains to record opens, and rewrites links through redirect URLs to attribute clicks. On site, the MagNews JavaScript drops a first party cookie that stores the visitor identifier and a third party cookie under the magnews.it or magnews.com domain that links anonymous visitors to a known CRM profile once they click through from an email. Collected data includes IP, user agent, pages viewed, clicks, products added to cart and form submissions.

GDPR and ePrivacy implications

Behavioural tracking and profiling cookies are not strictly necessary, so Article 5(3) of the ePrivacy Directive, transposed in Italy by the Garante Cookie Guidelines (2021), requires prior consent. Sending promotional emails to consumers also requires consent under Article 130 of the Italian Data Protection Code (Codice Privacy), with the soft opt in exception for existing customers in limited scope.

Consent and user controls

Collect granular consent for newsletter subscription, behavioural profiling and on site tracking through the consent management platform. Provide a clear unsubscribe link in every email and a profile centre where the recipient can update preferences. The on site tracker must not fire before consent is granted, and consent withdrawal must remove the MagNews cookies.

Data transfers and hosting

Diennea hosts MagNews in EU data centres in Italy and uses EU cloud providers. There is no default transfer outside the European Economic Area. Operators must check optional connectors (custom SMTP relays, CRM integrations, CDNs, social audience syncs) since these may introduce transfers to non EU providers and require Standard Contractual Clauses.

Practical compliance steps

Sign the Diennea data processing agreement, separate consent for newsletter, profiling and on site tracking, gate the MagNews on site script behind the CMP, list the first party and third party MagNews cookies in the cookie policy, document Diennea as a processor in the records of processing, and review retention rules for behavioural events and email engagement logs.

Compliance

MagNews and the GDPR

MagNews is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Article 6(1)(a) GDPR and Article 5(3) ePrivacy Directive) for on site tracking cookies, behavioural profiling and electronic marketing communications under Article 130 of the Italian Data Protection Code. Performance of a contract or legitimate interest (Article 6(1)(b) or 6(1)(f) GDPR) may cover transactional emails and basic deliverability statistics.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, Italian Data Protection Code (Codice Privacy), Italian Garante guidelines on cookies and marketing, French Data Protection Act and German TDDDG for cross border campaigns.

Impact assessment (DPIA)

A DPIA is recommended when MagNews is used for large scale behavioural profiling, when it processes special category data (health, religion, political opinions), when minors are part of the audience or when it triggers automated decisions affecting the recipient. Document the linking of email engagement to the on site identifier, the retention of behavioural events and the role of Diennea as processor.

Sample text for your banner

We use MagNews to send our newsletter and to personalise our website based on your interests. This sets a first party identifier and a MagNews third party cookie that links your visits to your CRM profile. We need your consent to enable this profiling. You can accept, refuse or withdraw your consent at any time.
Cookies and trackers

What MagNews sets and contacts

Tracking method
Email tracking pixel for opens, redirect URLs for clicks, JavaScript on site behaviour tracker that sets first party and third party cookies for visitor identification linked to the CRM profile
Server location
European Union (Diennea data centres in Italy and EU cloud providers)

Cookies set (4)

NameTypeDurationPurpose
mn_user_idhttp_persistent1 yearFirst party visitor identifier set by the MagNews on site tracking script.
mn_sessionhttp_sessionSessionShort lived first party session identifier used to group on site events within a visit.
mn_refhttp_persistent90 daysFirst party cookie that records the originating campaign and email click that led to the visit.
mn_idhttp_persistent1 yearThird party cookie set under magnews.it or magnews.com to recognise the visitor across MagNews customer sites.

Third-party domains contacted (4)

  • magnews.it
  • magnews.com
  • diennea.com
  • mag-news.it
Questions

Frequently asked questions about MagNews

Can't find your question? Write to us, we answer fast.

Which cookies does MagNews set?

MagNews writes a first party cookie (typically named mn_user_id or similar) that stores the visitor identifier on the publisher domain, and a third party cookie under the magnews.it or magnews.com domain that allows cross site visitor recognition for clients sharing the same MagNews account. An email open pixel and tracked redirect URLs also collect engagement data without storing data on the device.

Is user consent required for MagNews tracking?

Yes. The on site behavioural tracking cookies are not strictly necessary, so Article 5(3) of the ePrivacy Directive and the Italian Garante 2021 Cookie Guidelines require prior, freely given, informed consent. The opt in for promotional emails is required separately under Article 130 of the Italian Codice Privacy, with a limited soft opt in for existing customers.

What is the legal basis for processing MagNews data?

Consent under Article 6(1)(a) GDPR for behavioural profiling, on site tracking and promotional emails. Performance of a contract under Article 6(1)(b) GDPR for transactional emails (order confirmations, password resets). Legitimate interest under Article 6(1)(f) GDPR may cover basic deliverability metrics aggregated and not linked to a specific recipient.

Does data leave the European Economic Area?

No by default. Diennea hosts MagNews in Italy and uses EU cloud providers, so the standard configuration keeps data within the EEA. Optional integrations (custom SMTP relay, CRM connector, CDN, social audience sync) may introduce transfers to non EU providers and must be assessed individually with Standard Contractual Clauses if needed.

Is a Data Protection Impact Assessment required?

A DPIA is recommended whenever MagNews is used for large scale behavioural profiling, when it processes special categories of personal data (health, religion, political opinions), when minors are part of the audience, or when it feeds automated decisions producing legal or similarly significant effects on the recipient.

How do I implement MagNews compliance correctly?

Sign the Diennea data processing agreement, configure a granular consent banner separating newsletter, profiling and on site tracking, gate the MagNews script behind the consent management platform, list all MagNews cookies in the cookie policy with their type, lifetime and purpose, and provide a working unsubscribe and preference centre in every email.

Are there alternatives to MagNews?

Alternatives include other EU based platforms such as Mailjet (Sinch), Brevo (formerly Sendinblue), Mailerlite EU, or open source self hosted tools like Mautic. Comparable Italian or European reach and CRM features will need similar consent and cookie handling, so the compliance work transfers rather than disappearing.

How do I update the cookie policy for MagNews?

Add a dedicated MagNews section listing the first party identifier cookie and the magnews.it or magnews.com third party cookie with their purpose (visitor identification, profiling, CRM linking), their lifetime and the third party setting them. Mention Diennea as processor, the EU hosting, and link to the Diennea privacy notice and to the consent withdrawal option.

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