Maestra
Maestra is an e-commerce marketing platform that combines email, SMS, on-site personalization and loyalty programs on a single customer data platform. On a store's website, its tracking script records visitor behavior and powers forms, pop-ups and product recommendations. Because it builds customer profiles from browsing data, it needs marketing consent under the GDPR.
Maestra and the GDPR
Maestra is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What Maestra sets and contacts
The cookies of Maestra are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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