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Konfidency Reviews

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Konfidency is a Brazilian product reviews and ratings platform that collects and displays customer reviews on online stores. It loads a widget that can set cookies and processes reviewer data in Brazil, so it carries consent and international data transfer obligations under the GDPR.

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Overview

What does Konfidency Reviews do?

What Konfidency is

Konfidency is a customer reviews and ratings platform, developed in Brazil, that online stores use to collect, moderate, and display product and store reviews. It embeds a widget that shows ratings and review content and invites customers to leave their own feedback, often after a purchase.

What data and cookies Konfidency collects

Konfidency sets functional cookies to display the widget and may add analytics cookies that measure engagement with reviews. It processes the personal data of reviewers, such as name, email, order reference, and the review text, and may collect device data, all of which are personal data under the GDPR.

GDPR, ePrivacy and data transfers

Displaying existing reviews can rest on legitimate interest, while analytics or personalisation cookies require consent under Article 5(3) ePrivacy. Collecting and publishing a customer review is processing that needs transparency and a basis. Because Konfidency operates from Brazil, a country without an EU adequacy decision, the data is transferred to a third country and needs Standard Contractual Clauses.

Consent requirements

Load only the functional review widget by default and gate analytics cookies behind consent. When inviting customers to submit a review, tell them their input will be published and processed in Brazil, and obtain consent where the publication or any profiling goes beyond what they reasonably expect.

Practical compliance steps

Sign a data processing agreement, put Standard Contractual Clauses in place for the Brazil transfer, and complete a transfer impact assessment. Disclose the reviews processing and transfer in your privacy notice, set retention for review data, and give reviewers a way to edit or delete their content.

Compliance

Konfidency Reviews and the GDPR

Konfidency Reviews is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Legitimate interest under Article 6(1)(f) for displaying reviews and consent under Article 6(1)(a) plus Article 5(3) ePrivacy for analytics and personalisation cookies
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, LGPD

Impact assessment (DPIA)

Konfidency processes reviewer personal data and transfers it to Brazil, so a transfer impact assessment is required and a DPIA is advisable where reviews are collected at scale or linked to detailed customer profiles. Document the transfer safeguards and retention.

Sample text for your banner

We use Konfidency to collect and display customer reviews. Analytics cookies and the processing of your review in Brazil are only used if you accept them or choose to submit a review.
Cookies and trackers

What Konfidency Reviews sets and contacts

Tracking method
Reviews widget with functional and optional analytics cookies
Server location
Brazil
Data transferred outside the EU
Konfidency is operated from Brazil, which has no EU adequacy decision. Transfers rely on Standard Contractual Clauses with a transfer impact assessment.

Cookies set (3)

NameTypeDurationPurpose
kf_sessionFunctionalSessionDisplays the reviews widget during a visit
kf_visitorFunctional6 monthsRecognises a visitor to associate a submitted review
kf_analyticsAnalytics1 yearMeasures engagement with reviews and ratings

Third-party domains contacted (2)

  • konfidency.com.br
  • cdn.konfidency.com.br
Questions

Frequently asked questions about Konfidency Reviews

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What cookies does Konfidency set?

Konfidency sets a functional cookie to display the reviews widget and recognise a visitor, and may add an analytics cookie that measures engagement with reviews. The analytics cookie is non essential and needs consent.

Is consent required for Konfidency?

Displaying reviews can rest on legitimate interest, but analytics and personalisation cookies require prior consent. Collecting a review also requires clear information, including that data is processed in Brazil.

What is the legal basis for Konfidency?

Showing existing reviews can rely on legitimate interest under Article 6(1)(f), while analytics cookies rely on consent under Article 6(1)(a) and Article 5(3) ePrivacy. The Brazil transfer needs its own safeguard.

Does Konfidency transfer data to a third country?

Yes. Konfidency is operated from Brazil, which has no EU adequacy decision, so reviewer data is transferred to a third country. You need Standard Contractual Clauses, a transfer impact assessment, and clear disclosure.

Is a DPIA needed for Konfidency?

A transfer impact assessment is required for the Brazil transfer, and a DPIA is advisable where reviews are collected at scale or linked to detailed customer profiles. Document the safeguards and retention.

How do I implement Konfidency compliantly?

Block analytics cookies until consent, inform reviewers that their input is published and processed in Brazil, sign a data processing agreement with the SCCs, complete a transfer impact assessment, and let reviewers edit or delete content.

Are there alternatives to Konfidency?

EU based reviews platforms keep reviewer data within the EEA and avoid the international transfer. Any reviews tool that adds analytics cookies still requires consent for those purposes.

How do I update my cookie policy for Konfidency?

List the Konfidency functional and analytics cookies with their purpose and duration, state that reviewer data is transferred to Brazil, and name the safeguard. Explain how reviewers can manage their content.

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