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Klickpages

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Klickpages is a Hotmart owned landing page builder used to launch high converting pages with embedded JavaScript form widgets, lead capture, and analytics cookies.

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Overview

What does Klickpages do?

What is Klickpages

Klickpages is a landing page builder owned by Hotmart, popular in Brazil and across the Portuguese and Spanish speaking digital marketing community. Pages are hosted on klickpages.com.br or on a custom domain pointed via DNS. The platform provides drag and drop editing, A/B testing, lead capture forms, and tight integration with the Hotmart sales platform.

Cookies and data collected

Klickpages sets first party cookies (kp_session, kp_visitor for twelve months, kp_utm for thirty days) and may read Hotmart attribution cookies (hmid). Forms collect name, email, and phone, which become personal data under the GDPR. Page analytics record IP, user agent, and conversion events.

Legal basis under the GDPR

The page hosting itself relies on contract performance. Analytics, A/B testing and marketing cookies require consent (Art. 6(1)(a) GDPR plus Art. 5(3) ePrivacy). Lead capture forms run on consent or pre contractual contract performance depending on the offer. Email and SMS follow ups need separate ePrivacy consent.

International data transfers

Hotmart and Klickpages operate from Brazil with global cloud infrastructure including US regions. The European Commission has not yet issued an adequacy decision for Brazil under the LGPD (status as of mid 2026, still pending), so transfers require Standard Contractual Clauses and a Transfer Impact Assessment.

Practical compliance steps

Sign a DPA with Hotmart referencing the SCCs, gate marketing and analytics cookies behind a CMP, document the Brazil transfer with a TIA, retain lead data only as long as needed, and ensure email follow ups carry an unsubscribe link. Use a custom domain to keep the user experience local and avoid third party cookie warnings.

Alternatives

European landing page tools include Brevo Landing Pages, Unbounce EU, Webflow with EU CDN, Carrd, and self hosted Astro or Next.js pages. They offer easier transfer compliance at the cost of some Hotmart integration features.

Compliance

Klickpages and the GDPR

Klickpages is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent for tracking and marketing (GDPR Art. 6(1)(a)); contract for lead processing in pre contractual context
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, LGPD

Impact assessment (DPIA)

A DPIA is recommended when Klickpages is used at scale for behavioural marketing and combined with Hotmart for affiliate tracking, due to profiling and complex transfer chains.

Sample text for your banner

We use Klickpages by Hotmart to deliver our landing pages. With your consent, Klickpages may set cookies for analytics and lead attribution.
Cookies and trackers

What Klickpages sets and contacts

Tracking method
Hosted landing page builder with JavaScript form widgets, first party cookies and lead tracking pixels
Server location
Brazil and Hotmart global cloud
Data transferred outside the EU
Klickpages is operated by Hotmart from Brazil. EU data is transferred to Brazilian and US infrastructure under Standard Contractual Clauses; Brazil currently has no adequacy decision under the LGPD.

Cookies set (4)

NameTypeDurationPurpose
kp_sessionfirst_partySessionSession identifier for the landing page
kp_visitorfirst_party12 monthsPseudonymous visitor identifier for returning visits
kp_utmfirst_party30 daysCaptures UTM parameters for attribution
hmidthird_party12 monthsHotmart attribution identifier read by Klickpages

Third-party domains contacted (3)

  • klickpages.com.br
  • assets.klickpages.com.br
  • hotmart.com
Questions

Frequently asked questions about Klickpages

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What cookies does Klickpages set?

First party cookies kp_session, kp_visitor (twelve months), kp_utm (thirty days), and the Hotmart hmid attribution cookie.

Is consent required for Klickpages?

Yes for analytics, A/B testing and marketing cookies. The page hosting itself runs on contract.

What is the legal basis for Klickpages?

Consent for cookies and email follow ups. Contract or consent for the lead capture. Contract for page hosting.

Does Klickpages transfer data outside the EU?

Yes. Hotmart operates from Brazil and uses global cloud regions including the US. Use SCCs and a TIA for the Brazil transfer.

Do I need a DPIA for Klickpages?

A DPIA is recommended for large scale lead capture and behavioural marketing, especially when combined with Hotmart affiliate tracking.

How do I implement Klickpages compliantly?

Sign a DPA, gate marketing cookies behind a CMP, use a custom domain, document the Brazil transfer with a TIA, configure short lead retention.

Are there alternatives?

Brevo Landing Pages, Unbounce EU, Webflow with EU CDN, Carrd, or self hosted Astro/Next.js.

How do I update my cookie policy?

List kp_ cookies, the klickpages.com.br domain, the Hotmart cookie if read, retention periods, and Brazil transfer.

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