HUB Platform
HUB Platform is a marketing cloud built around a customer data platform (CDP), published by HUB-JS. It unifies customer data from several systems, builds audience segments and automates personalized campaigns. Its website script collects visitor behaviour to feed these profiles, so it requires marketing consent.
HUB Platform and the GDPR
HUB Platform is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What HUB Platform sets and contacts
The cookies of HUB Platform are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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