FlowConsent
How it worksPricingComparisonsBlogDocumentationLog inTry FlowConsent
Try FlowConsent
Marketing

Genoo

MarketingOfficial website

Genoo is a United States based marketing automation and lead generation platform that tracks visitor behaviour with cookies. Deploying it on a European website triggers consent and data transfer obligations under the GDPR and the ePrivacy Directive.

Block Genoo until consentScan my site
Overview

What does Genoo do?

What Genoo is

Genoo is a marketing automation and lead generation platform that marketing teams use to run campaigns by email, publish landing pages, and track how visitors interact with a website. It loads from third party servers and follows individual visitors across sessions, so it has direct privacy implications for any European site that deploys it.

What data and cookies Genoo collects

Once active, Genoo places tracking cookies in the browser and records page views, form submissions, message engagement, and click behaviour. It builds a persistent profile tied to a unique identifier and links anonymous browsing to a contact record once a form is completed, which means the information it handles qualifies as personal data under the GDPR.

GDPR and ePrivacy implications

Storing or reading cookies on a user device is governed by Article 5(3) of the ePrivacy Directive, which requires prior consent for anything that is not strictly necessary. Genoo cookies serve marketing and analytics purposes, so they fall within that obligation, and the profiling it performs also triggers GDPR transparency and lawful basis duties for the site operator acting as controller.

Consent requirements

Genoo must not load before the visitor has given freely given, specific, informed, and unambiguous consent for marketing cookies. The script should stay blocked by default and only be released once the user accepts the relevant category in your consent banner. Pre ticked boxes, implied consent from continued browsing, or firing the tag on page load are not valid under European rules.

Data transfers outside the EU

Genoo is operated from the United States, so deploying it sends personal data to a third country. Such transfers need a valid mechanism, typically the EU US Data Privacy Framework where the vendor is certified, or Standard Contractual Clauses supported by a transfer impact assessment. Your privacy policy must disclose the transfer and the safeguard you rely on.

Compliance

Genoo and the GDPR

Genoo is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent under Article 6(1)(a) GDPR and Article 5(3) ePrivacy for cookie storage
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, EU US Data Privacy Framework

Impact assessment (DPIA)

Genoo performs behavioural profiling and links anonymous browsing to identified contacts, so a data protection impact assessment is recommended where it drives large scale marketing tracking. Assess the volume of profiles, the sensitivity of inferred interests, and the United States transfer before deployment.

Sample text for your banner

We use Genoo to run our marketing campaigns and to understand how you interact with our content. These cookies are only set if you accept marketing cookies.
Cookies and trackers

What Genoo sets and contacts

Tracking method
Tracking cookies and pixels with server side lead capture
Server location
United States
Data transferred outside the EU
Personal data is processed on servers in the United States. Transfers rely on the EU US Data Privacy Framework where the vendor is certified or on Standard Contractual Clauses with a transfer impact assessment.

Cookies set (3)

NameTypeDurationPurpose
genoo_uidTracking1 yearStores a unique visitor identifier used to recognise the same person across sessions and link browsing to a lead profile
genoo_sessionFunctionalSessionMaintains the visitor session while interacting with Genoo forms and tracked pages
genoo_campMarketing6 monthsRecords the marketing campaign and source attributed to the visitor for lead nurturing

Third-party domains contacted (2)

  • genoo.com
  • app.genoo.com
Questions

Frequently asked questions about Genoo

Can't find your question? Write to us, we answer fast.

What cookies does Genoo set?

Genoo sets tracking cookies that store a unique visitor identifier and support its marketing automation, including a long lived identifier cookie, a session cookie, and a campaign attribution cookie. They record page views, form activity, and engagement so the platform can build a lead profile.

Do I need consent to use Genoo?

Yes. Genoo cookies are used for marketing and analytics rather than strictly necessary purposes, so under Article 5(3) of the ePrivacy Directive you must obtain prior consent before the script loads.

What is the legal basis for processing with Genoo?

Cookie storage relies on consent under the ePrivacy Directive, and the subsequent profiling relies on consent under Article 6(1)(a) of the GDPR. Legitimate interest is generally not appropriate for cross session marketing tracking.

Does Genoo transfer data to the United States?

Yes. Genoo is operated from the United States, so personal data leaves the EEA. You need a valid transfer tool such as the EU US Data Privacy Framework or Standard Contractual Clauses, and you must disclose the transfer in your privacy policy.

Is a DPIA needed for Genoo?

A data protection impact assessment is recommended when Genoo drives large scale behavioural tracking or profiling. Document the data collected, the United States transfer, and the measures that reduce the risk to visitors.

How do I implement Genoo in a compliant way?

Block the Genoo script by default, load it only after marketing consent through a consent management platform, sign a data processing agreement with the vendor, and list its cookies in your cookie policy. Test that no Genoo cookie is set before consent is given.

Are there alternatives to Genoo?

Yes. Marketing automation tools hosted in the EU or privacy focused analytics platforms can reduce transfer exposure. Any alternative that sets marketing cookies still requires consent, so the core compliance steps stay the same.

How do I update my cookie policy for Genoo?

Add each Genoo cookie with its name, purpose, and duration, state that data is transferred to the United States, and name the safeguard you rely on. Keep the list updated whenever Genoo changes its tracking technology.

Same category

More services: Marketing

See the whole category

REsimpli

REsimpli is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. REsimpli enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, REsimpli empowers marketing teams to achieve measurable growth.

Marketing

Springbig

Springbig is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Springbig provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Springbig helps deliver the right message to the right audience at the right time.

Marketing

ConvertBox

ConvertBox is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. ConvertBox enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, ConvertBox empowers marketing teams to achieve measurable growth.

Preferences

SPREAD

SPREAD is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. SPREAD enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, SPREAD empowers marketing teams to achieve measurable growth.

Marketing

Gamooga

Gamooga is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Gamooga provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Gamooga helps deliver the right message to the right audience at the right time.

Marketing

FeatherX

FeatherX is an AI-powered platform that leverages artificial intelligence and machine learning to help businesses automate processes, generate insights, and enhance digital experiences. It provides intelligent automation, natural language processing, and predictive analytics. FeatherX integrates with existing workflows and tools to deliver AI-driven optimization across marketing, customer service, and operations. With scalable infrastructure, FeatherX makes advanced AI accessible to all teams.

Marketing

Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

Create my bannerScan my site