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Marketing

FlowTrack

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FlowTrack is a US based all in one sales and marketing automation platform combining funnels, email campaigns, SMS, payment processing, sales pipeline tracking and a members area. Coaches, consultants, info product sellers and small e commerce brands use FlowTrack to consolidate their marketing and sales stack. Because FlowTrack hosts visitor data in the United States and adds tracking cookies, GDPR compliance requires explicit consent and a documented transfer chain.

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Overview

What does FlowTrack do?

What is FlowTrack

FlowTrack is an all in one sales and marketing automation platform operated from the United States. It bundles funnel building, hosted landing pages, email and SMS campaigns, payment processing, members areas, sales pipeline tracking and webinar replays in a single subscription. Coaches, consultants, info product sellers and small e commerce brands use FlowTrack to replace multiple tools by a unified stack.

What data does FlowTrack collect

FlowTrack collects contact details, behavioural data on funnels, opens and clicks on emails and SMS, payment data (processed via integrated payment gateways), webinar attendance and behaviour, and audit logs of staff interactions. IP addresses, user agents and UTM parameters are stored for attribution and fraud prevention.

GDPR and ePrivacy implications

FlowTrack is a third party processor and, for some marketing features, may act as joint controller. Tracking cookies and email open pixels are not strictly necessary and require consent under Art. 5(3) ePrivacy. Behavioural profiling and marketing automation must rely on consent under Art. 6(1)(a) GDPR. Payment data must be processed with PCI DSS aligned security.

Consent requirements

Add a Consent Management Platform on FlowTrack pages, block analytics and marketing tags until consent is granted, configure double opt in on lead capture forms, and ensure that every commercial email and SMS includes an easy opt out option.

Data transfers outside the EU

FlowTrack hosts data in the United States. Operators rely on the EU US Data Privacy Framework, complemented by Standard Contractual Clauses with the controller and a Transfer Impact Assessment per Schrems II. Document data minimisation measures such as IP truncation and hashing of email identifiers.

Practical compliance steps

Sign the FlowTrack DPA and SCCs, integrate a CMP, configure double opt in, set retention rules for inactive contacts and orders, restrict admin access with MFA, and document FlowTrack in your Article 30 register. Review every funnel to disable retargeting pixels on regulated content.

Compliance

FlowTrack and the GDPR

FlowTrack is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) is required for marketing tracking, behavioural profiling and email open pixels. Performance of a contract (Art. 6(1)(b)) applies to orders and memberships sold through FlowTrack funnels.
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, TDDDG, LSSI CE, CCPA/CPRA, EU US Data Privacy Framework, Schrems II

Impact assessment (DPIA)

A DPIA is recommended when FlowTrack is used at scale to score prospects, when sensitive content (health, finance) is sold through funnels, or when retargeting pixels and payment data are combined for advertising.

Sample text for your banner

We use FlowTrack, a US based sales and marketing automation platform, to track your interactions with our funnels, send follow up emails and SMS and process orders. This involves transferring your personal data to the United States.
Cookies and trackers

What FlowTrack sets and contacts

Tracking method
Client side JavaScript snippet on customer websites, third party tracking cookies, email and SMS tracking, integration with payment processors, sales pipeline tracking and an all in one funnel builder with hosted landing pages and members areas.
Server location
United States. FlowTrack is operated from the United States with cloud infrastructure hosted on US providers, including AWS US East regions.
Data transferred outside the EU
Personal data is transferred to the United States. Operators rely on the EU US Data Privacy Framework, complemented by Standard Contractual Clauses and a Transfer Impact Assessment that documents the analysis required since Schrems II.

Cookies set (4)

NameTypeDurationPurpose
ft_uidMarketing1 yearAnonymous FlowTrack visitor identifier used for funnel attribution and lead scoring.
ft_funnelMarketing30 daysStores the current funnel step and the click identifier for incoming marketing campaigns.
ft_sessionStrictly NecessarySessionMaintains the editor and member area session for FlowTrack users.
ft_cartStrictly Necessary30 daysPersists the order content during the FlowTrack checkout phase.

Third-party domains contacted (3)

  • flowtrack.co
  • app.flowtrack.co
  • cdn.flowtrack.co
Questions

Frequently asked questions about FlowTrack

Can't find your question? Write to us, we answer fast.

Which cookies does FlowTrack set?

FlowTrack sets a marketing visitor identifier for attribution, a funnel cookie that stores the current step and incoming click identifier, a strictly necessary session cookie for editor and member areas, and a strictly necessary cart cookie during checkout.

Is consent required to deploy FlowTrack on a European website?

Strictly necessary cookies for cart and member areas are exempt. Marketing and behavioural cookies require prior consent under Art. 5(3) ePrivacy and Art. 6 GDPR.

What is the legal basis for processing through FlowTrack?

Consent (Art. 6(1)(a) GDPR) for marketing tracking, lead scoring and email or SMS marketing. Performance of a contract (Art. 6(1)(b)) for orders and memberships sold through FlowTrack funnels. Legitimate interest (Art. 6(1)(f)) for fraud prevention with a documented balancing test.

Does FlowTrack transfer data outside the European Union?

Yes. FlowTrack hosts data in the United States. Transfers rely on the EU US Data Privacy Framework, supplemented by SCCs and a Transfer Impact Assessment.

Is a DPIA required when integrating FlowTrack?

A DPIA is recommended when FlowTrack handles sensitive content, when large scale behavioural profiling is used or when payment data is combined with retargeting pixels.

How do I implement FlowTrack in a GDPR compliant way?

Sign the FlowTrack DPA and SCCs, integrate a CMP that gates marketing tags, configure double opt in on lead capture, document FlowTrack in your Article 30 register, and update your privacy notice to disclose the US transfer and integrations enabled.

Are there European alternatives to FlowTrack?

Yes. Systeme.io (France), Builderall (Brazil with EU options), Brevo (France), GetResponse (Poland) and Plezi (France) offer comparable sales and marketing automation features with EU data residency.

How do I update my cookie policy after enabling FlowTrack?

List ft_uid, ft_funnel as marketing cookies and ft_session, ft_cart as strictly necessary. Disclose FlowTrack as a sub processor in the United States and re trigger the consent banner.

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