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Marketing

Exit Bee

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Exit Bee is a Greek conversion optimisation platform that detects exit intent and displays personalised overlays (newsletter sign up, coupon, lead capture). It targets e commerce sites and lead generation campaigns, with A/B testing and personalisation rules based on referrer, UTM, device and behavioural data. Exit Bee is hosted in the European Union, which simplifies compliance, but its tracking cookies and behavioural personalisation still require explicit consent.

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Overview

What does Exit Bee do?

What is Exit Bee

Exit Bee is a conversion optimisation platform founded in Greece. It detects exit intent on websites and displays personalised overlays (modals, banners, full screen) to capture leads, push email subscriptions, deliver coupons or recommend products before the visitor leaves. The platform offers A/B testing, audience segmentation and a dashboard with conversion analytics tailored to e commerce and lead generation businesses.

What data does Exit Bee collect

Exit Bee collects an anonymous visitor identifier, behavioural signals (pages viewed, time on page, scroll depth, mouse movements that signal exit intent), referrer, UTM parameters, device and browser data, and the values entered in overlay forms (email address, name, custom fields). Overlay performance metrics (displays, clicks, conversions) are aggregated for the dashboard.

GDPR and ePrivacy implications

Exit Bee is a third party processor. Its tracking cookies are not strictly necessary and require consent under Art. 5(3) ePrivacy. Behavioural personalisation of overlays must rely on consent under Art. 6(1)(a) GDPR. Overlay forms collecting personal data must follow the data minimisation principle and provide a clear privacy notice at the point of collection.

Consent requirements

Block the Exit Bee script in your Consent Management Platform and only fire it after consent for marketing personalisation has been granted. Lead capture overlays must include the privacy notice and require explicit consent for marketing follow up emails. Avoid using overlays that obscure the consent banner or pressure the visitor to consent.

Data transfers outside the EU

Exit Bee hosts its primary infrastructure in the European Union. The global CDN may serve overlays from US edge nodes, which trigger the EU US Data Privacy Framework and Standard Contractual Clauses. Document a Transfer Impact Assessment that focuses on the edge serving and the residual risk of US surveillance laws.

Practical compliance steps

Sign the Exit Bee DPA, configure EU only data residency where supported, integrate a CMP, design overlays that meet EDPB 03/2022 guidelines (no dark patterns), set retention rules for captured leads, and document Exit Bee in your Article 30 register.

Compliance

Exit Bee and the GDPR

Exit Bee is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) is required because Exit Bee uses third party cookies to track visitors, frequency cap overlays and attribute conversions. Behavioural personalisation of overlays cannot rely on legitimate interest.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, TDDDG, LSSI CE, Greek Data Protection Act (Law 4624/2019), Schrems II (for US edge nodes)

Impact assessment (DPIA)

A DPIA is appropriate when Exit Bee is used at scale for behavioural personalisation, when it is combined with retargeting pixels or first party CRM identifiers, or when the captured lead data is funnelled into automated decision making downstream.

Sample text for your banner

We use Exit Bee, a Greek conversion optimisation platform, to display personalised overlays based on your behaviour on our site, capture leads and measure conversion performance. Exit Bee stores your data inside the European Union.
Cookies and trackers

What Exit Bee sets and contacts

Tracking method
Client side JavaScript snippet that detects exit intent (mouse leave, scroll inactivity), third party tracking cookies, conversion attribution and A/B testing for overlay messages, plus a backend that orchestrates display rules and creative variants.
Server location
Greece and European Union. Exit Bee is operated from Greece by Exit Bee P.C., with cloud infrastructure on EU regions, complemented by a global CDN for low latency delivery.

Cookies set (3)

NameTypeDurationPurpose
eb_uidMarketing1 yearAnonymous Exit Bee visitor identifier used to attribute overlay views and conversions across pages.
eb_freqMarketing30 daysStores the frequency capping data so that an overlay is not shown repeatedly to the same visitor.
eb_abMarketing30 daysRecords the A/B test variant assigned to the visitor for consistent display across visits.

Third-party domains contacted (3)

  • exitbee.com
  • cdn.exitbee.com
  • api.exitbee.com
Questions

Frequently asked questions about Exit Bee

Can't find your question? Write to us, we answer fast.

Which cookies does Exit Bee set?

Exit Bee sets a marketing visitor identifier, a frequency cap cookie to avoid showing the same overlay repeatedly, and an A/B test variant cookie. All three are marketing cookies and require prior consent under Art. 5(3) ePrivacy.

Is consent required to deploy Exit Bee on a European website?

Yes. The tracking and personalisation cookies are not strictly necessary. Art. 5(3) of the ePrivacy Directive and Art. 6 GDPR require explicit consent before the Exit Bee script fires.

What is the legal basis for processing data through Exit Bee?

Consent (Art. 6(1)(a) GDPR) for behavioural overlays and marketing follow up. Performance of a contract (Art. 6(1)(b)) for explicit lead capture flows initiated by the visitor (sign up, demo request).

Does Exit Bee transfer data outside the European Union?

Exit Bee hosts its primary infrastructure in the EU. The CDN may serve overlays from US edge nodes, which require the EU US Data Privacy Framework and SCCs.

Is a DPIA required when integrating Exit Bee?

A DPIA is appropriate for large scale behavioural personalisation, integration with first party CRM identifiers, or when captured leads feed automated decision making.

How do I implement Exit Bee in a GDPR compliant way?

Sign the Exit Bee DPA, configure EU only data residency where available, integrate a CMP, design overlays without dark patterns, set retention rules for captured leads, and document Exit Bee in your Article 30 register.

Are there European alternatives to Exit Bee?

Yes. Sleeknote (Denmark), OptinMonster (US but with EU options), Wisepops (France) and Privy (US with EU regions) offer comparable exit intent and overlay features with EU data residency.

How do I update my cookie policy after enabling Exit Bee?

List eb_uid, eb_freq, eb_ab with name, purpose, duration and provider. Disclose Exit Bee P.C. as a sub processor in Greece with EU hosting, mention possible CDN edge nodes, and re trigger the consent banner.

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