FlowConsent
How it worksPricingComparisonsBlogDocumentationLog inTry FlowConsent
Try FlowConsent
Marketing

Conversio

Marketing

Conversio (now part of Campaign Monitor) is a US-based e-commerce email marketing platform that automates transactional and marketing emails for online stores. It integrates with Shopify and other e-commerce platforms to send order confirmations, abandoned cart emails, and product recommendation campaigns. While transactional emails rely on contract performance, marketing emails require explicit consent, and all data is processed in the US via Standard Contractual Clauses.

Block Conversio until consentScan my site
Overview

What does Conversio do?

What is Conversio?

Conversio is an e-commerce email marketing and automation platform that was acquired by Campaign Monitor in 2019. It allows online stores to send automated transactional emails (order confirmations, shipping notifications, receipts) and marketing campaigns (abandoned cart reminders, product recommendations, win-back campaigns) based on customer purchase behaviour. Conversio integrates natively with Shopify, WooCommerce, and other major e-commerce platforms.

What data does Conversio collect?

Conversio processes customer email addresses, names, purchase history, order values, product interests, email open and click tracking data, and device information. It builds customer profiles enriched with purchase behaviour data used for personalisation and segmentation.

GDPR: transactional vs marketing emails

The key GDPR distinction for Conversio is between transactional and marketing emails. Transactional emails (order confirmations, shipping updates, receipts) can rely on contract performance under Article 6(1)(b) without marketing consent. Marketing emails (abandoned cart, product recommendations, win-back campaigns) require prior explicit consent under both GDPR and the ePrivacy Directive. Mixing marketing content into transactional emails is not permitted without separate consent.

Consent requirements

For marketing emails, a clear opt-in checkbox (not pre-ticked) must be presented at checkout or registration. The consent must be specific to the marketing purpose. All marketing emails must include an unsubscribe link. Consent records must be maintained. Email tracking pixels in all emails require cookie consent or can be disclosed under legitimate interest for transactional emails only.

Data transfers outside the EU

Conversio and Campaign Monitor are US companies. All email and customer data is processed on US infrastructure. Standard Contractual Clauses apply. Sign a DPA and document the US transfer in your RoPA.

Practical compliance steps

Obtain explicit opt-in consent for marketing emails at checkout. Keep transactional and marketing email lists separate. Include an unsubscribe link in all emails. Sign a DPA with Campaign Monitor. Update your privacy policy. Document the US transfer in your RoPA. Maintain consent records for all marketing subscribers.

Compliance

Conversio and the GDPR

Conversio is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) for marketing emails and tracking cookies. Contract performance (Art. 6(1)(b)) for transactional order confirmation emails to existing customers.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, UK GDPR, CCPA

Impact assessment (DPIA)

A DPIA is not typically required for standard e-commerce email marketing. It becomes advisable when Conversio is used for large-scale profiling-based email personalisation or automated product recommendation systems that build individual customer profiles.

Sample text for your banner

We use Conversio to send you order updates and, with your permission, marketing emails about products you may like. Conversio processes your email address and purchase history on US servers. Please accept marketing communications to receive personalised product recommendations.
Cookies and trackers

What Conversio sets and contacts

Tracking method
JavaScript widget, email marketing scripts, first-party cookies, server-side customer data and email processing
Server location
United States (Campaign Monitor/Conversio infrastructure)
Data transferred outside the EU
Conversio (now part of Campaign Monitor) is a US-based e-commerce email marketing platform. All customer and email data is processed on US infrastructure. Transfers rely on Standard Contractual Clauses under GDPR Article 46.

Cookies set (2)

NameTypeDurationPurpose
_cv_sessionsessionSessionSession identifier for the Conversio email marketing tracking pixel
_cv_trackpersistent1 yearCustomer tracking identifier used to link email engagement to customer purchase profiles

Third-party domains contacted (3)

  • conversio.com
  • campaignmonitor.com
  • createsend.com
Questions

Frequently asked questions about Conversio

Can't find your question? Write to us, we answer fast.

What data does Conversio collect?

Conversio processes customer email addresses, names, purchase history, order values, product preferences, email open and click tracking data, and device information. It builds individual customer profiles linked to purchase behaviour for email personalisation and segmentation.

Does Conversio require marketing consent under GDPR?

Yes for marketing emails. Abandoned cart reminders, product recommendation campaigns, and win-back emails require prior explicit consent. Only transactional emails (order confirmations, shipping updates) can be sent without marketing consent under the contract performance basis.

What is the legal basis for Conversio emails?

Contract performance (Art. 6(1)(b)) for order confirmations, shipping notifications, and receipts. Consent (Art. 6(1)(a)) for all marketing emails including abandoned cart, product recommendations, and newsletters. Never mix marketing content into transactional emails without separate consent.

Does Conversio transfer data outside the EU?

Yes. Conversio and its parent Campaign Monitor are US companies. All customer and email data is processed on US infrastructure. Standard Contractual Clauses apply. Sign Campaign Monitor's DPA and document the US transfer in your RoPA.

Do I need a DPIA for Conversio?

Generally not for standard e-commerce email marketing. A DPIA becomes advisable for large-scale automated profiling-based personalisation or when email behaviour data is combined with other data for detailed individual profiling.

How do I get valid marketing consent for Conversio emails?

Add an unchecked marketing consent checkbox at checkout: "I agree to receive product recommendations and marketing emails." Keep this separate from the terms of service acceptance. Store the consent record with timestamp and source. Provide an easy unsubscribe in every email.

Are there EU-hosted alternatives to Conversio for e-commerce email?

Klaviyo offers EU data residency. Sendlane and Drip have EU processing options. For full EU sovereignty, open-source tools like Mautic self-hosted on EU infrastructure provide comparable e-commerce email automation without US data transfers.

How do I update my privacy policy for Conversio?

Describe Campaign Monitor/Conversio as an email marketing processor, list data processed (email, purchase history, engagement data), state the legal basis for transactional emails (contract performance) and marketing emails (consent), disclose the US transfer and SCC safeguard, and provide an easy way to unsubscribe from marketing.

Same category

More services: Marketing

See the whole category

PulseM

PulseM is a web technology service that provides essential functionality for websites and digital platforms. It delivers core capabilities that support site operations, content delivery, and user experience optimization. PulseM integrates seamlessly with modern web architectures, ensuring reliable performance and compatibility across browsers and devices. Trusted by businesses worldwide, PulseM helps organizations maintain robust websites that meet user expectations and technical requirements.

Preferences

FormBold

FormBold is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. FormBold supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, FormBold ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.

Marketing

Yotpo SMSBump

Yotpo SMSBump is an SMS marketing and messaging platform that enables businesses to reach customers through text messages. It provides bulk SMS sending, automated campaigns, two-way messaging, and audience segmentation. Yotpo SMSBump supports personalized messages, scheduling, and compliance management for SMS marketing regulations. With delivery analytics and integration capabilities, Yotpo SMSBump helps businesses drive engagement, send transactional alerts, and build direct communication channels.

Marketing

Sales Automator

Sales Auotomator is a marketing platform that equips businesses with tools to amplify their digital presence and drive customer acquisition. It supports audience segmentation, campaign automation, and cross-channel engagement. Sales Auotomator provides real-time analytics and reporting dashboards for performance measurement and strategy optimization. By combining data intelligence with marketing execution, Sales Auotomator helps deliver the right message to the right audience at the right time.

Marketing

Formrun

Formrun is a form building and data collection platform that helps businesses create professional online forms, surveys, and questionnaires without coding. It offers a drag-and-drop builder, conditional logic, file uploads, and payment collection. Formrun integrates with CRM, email marketing, and productivity tools to automate workflows triggered by submissions. With responsive designs and spam protection, Formrun helps capture leads and collect data securely.

Marketing

CleanCore

CleanCore is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. CleanCore enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, CleanCore empowers marketing teams to achieve measurable growth.

Marketing

Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

Create my bannerScan my site