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Marketing

Chili Piper

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Chili Piper is a business to business meeting scheduling and lead routing platform that sets cookies and tracks visitors and form submissions on your website.

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Overview

What does Chili Piper do?

What Chili Piper is

Chili Piper is a United States based platform that helps business to business teams convert inbound interest into booked meetings. It qualifies and routes leads, schedules calls and embeds a booking widget directly on landing pages and forms. To do this it sets cookies and tracks visitor behaviour across your site.

What data and cookies it collects

Chili Piper places cookies and identifiers to recognise returning visitors, attribute form submissions and measure conversion. It processes the personal data attendees enter when booking, such as names, business email addresses, company details and meeting times. It may also capture IP addresses and behavioural data used to score and route leads.

GDPR and ePrivacy implications

The tracking cookies and visitor identification used by Chili Piper are not strictly necessary, so the ePrivacy Directive requires prior consent before they are set. Under the GDPR you also need a lawful basis and clear information for processing the lead and booking data. As the website operator you act as controller and Chili Piper as your processor.

Consent requirements

Non essential tracking and marketing cookies must load only after the visitor gives freely given, specific, informed and unambiguous consent. Gate the Chili Piper script behind your consent banner so it does not run until the visitor opts in. The core scheduling function, once a user actively chooses to book, can rely on contract or legitimate interest, but the analytics layer still needs consent.

Data transfers and hosting

Chili Piper hosts and processes data in the United States, so European personal data leaves the European Economic Area. Such transfers must be covered by an appropriate safeguard, typically Standard Contractual Clauses or reliance on the EU US Data Privacy Framework. Review the data processing agreement, confirm the transfer mechanism and document it in your records of processing.

Practical compliance steps

Sign the data processing agreement and verify the transfer safeguards. Add Chili Piper cookies to your cookie policy and block the script until consent is captured by your consent management platform. Set a clear retention period for lead and meeting data, inform prospects through your privacy notice and complete a data protection impact assessment where the profiling is significant.

Compliance

Chili Piper and the GDPR

Chili Piper is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent for non essential tracking and marketing cookies under ePrivacy; legitimate interest or contract for processing booking and lead data
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive

Impact assessment (DPIA)

Because Chili Piper identifies visitors, tracks form submissions and transfers personal data to the United States, a data protection impact assessment is recommended. Assess the volume of lead data, the profiling of prospects and the safeguards covering the transfer before deployment.

Sample text for your banner

We use Chili Piper to schedule meetings and route enquiries, which sets cookies and tracks your activity on this page. These cookies load only after you accept. You can change your choice at any time in cookie settings.
Cookies and trackers

What Chili Piper sets and contacts

Tracking method
Client side JavaScript widget that sets cookies, identifies visitors and tracks form submissions and meeting bookings
Server location
United States
Data transferred outside the EU
Personal data is transferred to and processed in the United States. Transfers rely on Standard Contractual Clauses and, where applicable, the EU US Data Privacy Framework.

Cookies set (3)

NameTypeDurationPurpose
cp_visitorTracking1 yearIdentifies returning visitors to attribute meetings and route leads.
_cp_sessionFunctionalSessionMaintains the scheduling widget state during a booking session.
cp_analyticsAnalytics2 yearsMeasures form submissions and conversion performance.

Third-party domains contacted (3)

  • chilipiper.com
  • na-api.chilipiper.com
  • js.chilipiper.com
Questions

Frequently asked questions about Chili Piper

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What cookies does Chili Piper set?

Chili Piper sets a visitor identification cookie, a functional cookie that keeps the scheduling widget working during a session and analytics cookies that measure form submissions and conversions. Most of these are non essential and require consent before they load.

Is consent required for Chili Piper?

Yes. The tracking and analytics cookies are not strictly necessary, so under the ePrivacy Directive you must obtain prior consent before the Chili Piper script runs. Block the script behind your consent banner so it loads only after the visitor opts in.

What is the legal basis for using Chili Piper?

Non essential cookies and tracking rely on consent. The processing of booking and lead data can rely on the performance of a contract or your legitimate interest, provided you inform users and balance their rights. Document each basis in your records of processing.

Does Chili Piper transfer data to the United States?

Yes. Chili Piper is a United States vendor and processes personal data there, so European data leaves the European Economic Area. Ensure the transfer is covered by Standard Contractual Clauses or the EU US Data Privacy Framework and keep the safeguard on file.

Do I need a DPIA for Chili Piper?

A data protection impact assessment is recommended because Chili Piper profiles and scores prospects, tracks visitors and transfers data internationally. Assess the scale of the lead data and the profiling, then record your conclusions before deployment.

How do I implement Chili Piper compliantly?

Sign the data processing agreement, verify transfer safeguards, list the cookies in your cookie policy and gate the script behind your consent management platform. Set retention limits for lead and meeting data and describe the processing in your privacy notice.

Are there alternatives to Chili Piper?

Yes. Tools such as Calendly, Cal.com and HubSpot Meetings offer similar scheduling, and some can be hosted in the European Union. Whichever you choose, the same consent, transfer and documentation duties apply to its cookies and tracking.

How do I update my cookie policy for Chili Piper?

List each Chili Piper cookie with its name, purpose and duration, state that data is transferred to the United States and name the safeguard used. Keep the policy aligned with what your consent banner actually controls and review it whenever the integration changes.

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