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Marketing

CareCart Cartly Abandoned Cart Recovery

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CareCart Cartly Abandoned Cart Recovery is a marketing and conversion tracking service. This page explains its cookies, your GDPR and ePrivacy obligations, data transfers and how to deploy it with valid consent.

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Overview

What does CareCart Cartly Abandoned Cart Recovery do?

What CareCart Cartly Abandoned Cart Recovery is and how it works

CareCart Cartly Abandoned Cart Recovery is a marketing and performance service operated by CareCart. It helps you attribute conversions, recover sales and measure the return on your campaigns by following visitors across their journey.

What data and cookies CareCart Cartly Abandoned Cart Recovery processes

CareCart Cartly Abandoned Cart Recovery relies on cookies and identifiers to recognise a device, follow it across pages and link an action to a campaign. It typically processes IP address, click identifiers, page activity and conversion events.

GDPR and ePrivacy implications

Advertising and attribution cookies are never strictly necessary, so ePrivacy requires consent before they are placed and the GDPR requires a lawful basis, which for marketing is consent, plus transparency about any profiling.

Do you need consent

Because CareCart Cartly Abandoned Cart Recovery sets cookies or processes identifiers that are not strictly necessary, you must obtain prior, informed and freely given consent before it loads.

International data transfers

CareCart processes shopper and cart data on infrastructure in the United States, a country outside the European Economic Area. Map this transfer, identify the safeguard you rely on such as an adequacy decision or Standard Contractual Clauses, and document it in your records of processing.

How to stay compliant with CareCart Cartly Abandoned Cart Recovery

Block CareCart Cartly Abandoned Cart Recovery until the visitor has accepted marketing cookies in your consent banner, pass the consent signal to the tags, sign a data processing agreement with CareCart and disclose the tool and its purpose in your privacy notice.

Compliance

CareCart Cartly Abandoned Cart Recovery and the GDPR

CareCart Cartly Abandoned Cart Recovery is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR)
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive (Cookie Law), CCPA

Impact assessment (DPIA)

CareCart Cartly Abandoned Cart Recovery involves systematic monitoring or large scale processing of visitor behaviour, so a data protection impact assessment under Article 35 GDPR is strongly recommended before you deploy it.

Sample text for your banner

We use CareCart Cartly Abandoned Cart Recovery to measure our campaigns and recover abandoned sales. With your consent we store the cookies described in our cookie policy. You can accept, refuse or withdraw your choice at any time.
Cookies and trackers

What CareCart Cartly Abandoned Cart Recovery sets and contacts

Tracking method
Third party cookies and tracking pixels
Server location
United States (CareCart)
Data transferred outside the EU
CareCart processes shopper and cart data on infrastructure in the United States, a country outside the European Economic Area.

Cookies set (3)

NameTypeDurationPurpose
carecart_visitorMarketing1 yearIdentifies the shopper so abandoned cart reminders can be matched to the correct cart
carecart_cartFunctional30 daysStores a reference to the contents of the abandoned cart for recovery messaging
carecart_sessMarketingSessionMaintains the recovery session while the shopper browses the store

Third-party domains contacted (2)

  • carecart.io
  • app.carecart.io
Questions

Frequently asked questions about CareCart Cartly Abandoned Cart Recovery

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What cookies does CareCart Cartly Abandoned Cart Recovery set?

CareCart Cartly Abandoned Cart Recovery sets the following cookies: carecart_visitor, carecart_cart, carecart_sess. Each one is listed in the cookie table on this page with its type, duration and purpose, and you should mirror that list in your own cookie policy.

Is consent required to use CareCart Cartly Abandoned Cart Recovery?

Yes. CareCart Cartly Abandoned Cart Recovery relies on cookies or identifiers that are not strictly necessary, so under ePrivacy Article 5(3) you must collect prior, informed and freely given consent before it loads.

What is the legal basis for CareCart Cartly Abandoned Cart Recovery?

The lawful basis is Consent (Art. 6(1)(a) GDPR). Record this basis in your records of processing and state it in the privacy notice shown to visitors.

Does CareCart Cartly Abandoned Cart Recovery transfer data to a third country?

Yes, a transfer outside the European Economic Area can occur. CareCart processes shopper and cart data on infrastructure in the United States, a country outside the European Economic Area. Rely on an adequacy decision or Standard Contractual Clauses and document the safeguard.

Do I need a DPIA for CareCart Cartly Abandoned Cart Recovery?

A data protection impact assessment is recommended, because CareCart Cartly Abandoned Cart Recovery involves the kind of systematic tracking that Article 35 GDPR targets.

How do I implement CareCart Cartly Abandoned Cart Recovery in a compliant way?

Implement CareCart Cartly Abandoned Cart Recovery through your consent layer: keep strictly necessary functions always on, gate optional ones behind consent, sign a data processing agreement with CareCart where it acts as a processor and keep your cookie policy in sync with the real cookies.

What are the alternatives to CareCart Cartly Abandoned Cart Recovery?

Alternatives include consent first analytics and attribution tools or server side tracking with strict data minimisation. The consent requirement for non essential cookies stays the same whichever you pick.

How do I update my cookie policy for CareCart Cartly Abandoned Cart Recovery?

List every cookie CareCart Cartly Abandoned Cart Recovery sets in your cookie policy with its name, purpose and retention, state the legal basis, name CareCart where relevant, and update the policy whenever the tool changes so refusals in your banner are always honoured.

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