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Marketing

Amped

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Amped is a US-based interactive content platform that enables marketers to create shoppable images, interactive landing pages, stories, and AMP-powered content experiences. It collects visitor interaction data and sets cookies for analytics and personalisation. Prior consent is required before Amped scripts load on European websites, and all data is processed in the US via Standard Contractual Clauses.

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Overview

What does Amped do?

What is Amped?

Amped is an interactive content creation platform that enables brands and publishers to build engaging digital experiences including shoppable images, interactive stories, quizzes, polls, and AMP (Accelerated Mobile Pages) content. It is used by media companies, retailers, and marketing teams to create content that drives higher engagement and conversion rates. When embedded on websites, Amped loads scripts that collect visitor interaction data and set cookies.

What data does Amped collect?

Amped collects visitor IP addresses, device and browser information, interaction events (clicks, scroll depth, time on content), conversion events, and session identifiers. For shoppable content, it may also track product views and purchase intent signals. All interaction data is linked to anonymous visitor identifiers and used for analytics and content performance reporting.

GDPR and ePrivacy implications

The ePrivacy Directive requires consent before non-essential Amped scripts load. The cookies Amped sets for analytics and engagement tracking are non-essential and require prior consent. The US data transfer requires Standard Contractual Clauses. Interaction data collected within Amped content experiences constitutes personal data when linked to identifiable visitor profiles.

Consent requirements

Consent is required before the Amped script loads. The consent notice should explain that Amped is used for interactive content and engagement measurement. Users who decline must still be able to access non-interactive versions of the content where technically possible.

Data transfers outside the EU

Amped is a US company. All interaction and content data is processed on US infrastructure. Standard Contractual Clauses apply. Sign a DPA with Amped and document the US transfer in your RoPA.

Practical compliance steps

Block Amped scripts until consent is obtained. Update your privacy policy to describe Amped as a processor and disclose the US transfer. Sign a DPA with Amped. For shoppable content, ensure product interaction data is described in your cookie policy. Document the processing in your RoPA.

Compliance

Amped and the GDPR

Amped is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) for non-essential tracking cookies and analytics. Contract performance (Art. 6(1)(b)) may apply when Amped content is part of a customer service interaction.
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, UK GDPR, CCPA

Impact assessment (DPIA)

A DPIA is advisable when Amped is used at scale to collect interaction data across high-traffic content experiences, particularly when combined with audience profiling or retargeting integrations.

Sample text for your banner

We use Amped to power interactive content experiences on this site. Amped collects interaction data and sets cookies to measure engagement. Data is processed in the United States. Please accept to enable interactive content features.
Cookies and trackers

What Amped sets and contacts

Tracking method
JavaScript snippet, AMP (Accelerated Mobile Pages) framework, first-party cookies, server-side content and analytics
Server location
United States (Amped.ai infrastructure)
Data transferred outside the EU
Amped is a US-based interactive content and landing page platform. All content and visitor data is processed on US infrastructure. Transfers rely on Standard Contractual Clauses under GDPR Article 46.

Cookies set (2)

NameTypeDurationPurpose
amped_ssessionSessionSession identifier for Amped interactive content engagement tracking
amped_uidpersistent1 yearVisitor identifier used to attribute content interactions to anonymous visitor profiles

Third-party domains contacted (3)

  • amped.ai
  • cdn.amped.ai
  • api.amped.ai
Questions

Frequently asked questions about Amped

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What cookies does Amped set?

Amped sets session and analytics cookies to track visitor interactions with interactive content, measure engagement, and attribute conversions. These are non-essential cookies requiring prior consent under the ePrivacy Directive.

Does Amped require consent under GDPR?

Yes. Amped sets non-essential analytics and tracking cookies requiring prior ePrivacy consent. The consent notice should explain that Amped is used for interactive content and engagement measurement with data processed in the US.

What is the legal basis for Amped?

Consent (Art. 6(1)(a)) for analytics and tracking cookies. Contract performance may apply if Amped interactive content is part of a contracted service delivery to the user.

Does Amped transfer data outside the EU?

Yes. Amped is a US company processing all interaction data on US infrastructure. Standard Contractual Clauses apply. Sign a DPA with Amped and document the US transfer in your RoPA.

Do I need a DPIA for Amped?

Generally not for standard interactive content deployments. A DPIA becomes advisable when Amped is integrated with audience profiling or retargeting systems that build individual visitor profiles based on content interaction data at scale.

How do I implement Amped compliantly?

Block Amped scripts until consent is obtained. Provide a non-interactive fallback where possible. Sign a DPA with Amped. Update your privacy policy. Document the US transfer in your RoPA.

Are there EU-hosted alternatives to Amped?

For interactive content with EU data processing, Ceros and Foleon both offer EU data residency options. For shoppable image functionality specifically, Instabee and similar EU-based tools provide comparable features with EU-hosted data.

How do I update my cookie policy for Amped?

Add entries for Amped analytics and interaction tracking cookies, listing their purpose (engagement measurement, content performance analytics), duration, and the US data transfer. Reference Amped as a third-party processor.

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