Zakeke Interactive Product Designer
Zakeke is an interactive product personalisation and visual configuration platform embedded into ecommerce stores, allowing customers to design products in 2D and 3D, with augmented reality preview.
What does Zakeke Interactive Product Designer do?
Zakeke is a SaaS visual product configurator from the Italian company Futurenext. It lets ecommerce shoppers personalise products in real time with text, images, colours, materials and 3D models, then preview the result in their environment with augmented reality. Zakeke integrates with Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Salesforce Commerce Cloud, and a wide range of headless storefronts via REST API.
What Zakeke does
Zakeke loads an iframe or a JavaScript SDK on the product page. It synchronises the catalogue, lets the user upload images and text, renders the design in 2D or 3D, stores the configuration on Zakeke's servers, and writes the resulting print ready file to the order in the ecommerce backend. Pricing rules, font libraries, and supplier production files are all managed inside the Zakeke admin.
Cookies and data collected
The Zakeke designer sets first party cookies and localStorage on the merchant domain and third party cookies on portal.zakeke.com to keep the session and remember saved designs. Zakeke processes the IP address, user agent, referrer, the design itself, any image or text uploaded by the customer, and the order ID once the design is added to cart. Analytics subprocessors may set additional cookies inside the iframe.
GDPR and ePrivacy implications
Zakeke acts as a processor for the merchant. Custom designs can contain identifying information, photos of the user or third parties, and occasionally special category data (religious symbols, health imagery), which raises the risk profile. The iframe loads non strictly necessary scripts and cookies, so prior consent under Article 5(3) ePrivacy is generally required, unless the configurator is the only way the customer can complete a transaction.
Data hosting and transfers
Zakeke production data lives on AWS in the EU, typically Ireland and Italy, behind a global CloudFront CDN. Several subprocessors (analytics, support, monitoring) are based in the United States. Transfers to non EU subprocessors rely on the EU-US Data Privacy Framework or on Standard Contractual Clauses. The DPA available in the Zakeke admin lists the current subprocessors.
How to deploy it compliantly
Sign the Zakeke DPA, capture the subprocessor list, and review the retention period for designs that never become an order. Block the Zakeke iframe and SDK by default in your Consent Management Platform. Disclose the configurator in your privacy notice with categories of data, retention, recipients, and rights. Restrict upload formats so users cannot share special category data inadvertently.
Zakeke Interactive Product Designer and the GDPR
Zakeke Interactive Product Designer is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
- Legal basis
- Consent (Art. 6(1)(a) GDPR) for analytics and personalisation, contract (Art. 6(1)(b)) for the design and order workflow
- Risk level
- medium
- Applicable regulations
- GDPR, ePrivacy Directive, EU-US Data Privacy Framework, Italian Codice Privacy
Impact assessment (DPIA)
A targeted DPIA is recommended when Zakeke is used at scale on European ecommerce sites. Document the categories of data (designs, photos uploaded by users, order data), the EU hosting on AWS, the list of US subprocessors, and the cookie inventory of the embedded iframe. Verify that uploaded images do not contain special category data, or restrict the upload feature accordingly.
Sample text for your banner
We use Zakeke to let you personalise products in 2D and 3D. Zakeke is operated by Futurenext in the EU on AWS, with some subprocessors in the United States. The designer loads only after you accept the customer experience category in our cookie banner.
What Zakeke Interactive Product Designer sets and contacts
- Tracking method
- iframe and JavaScript SDK embedded in product pages, REST API for design persistence, first party and third party cookies
- Server location
- European Union (Italy and Ireland on AWS), CDN edge worldwide
- Data transferred outside the EU
- Zakeke is operated by Futurenext (Italy) with production on AWS EU regions and a global CDN (CloudFront). Some support and analytics subprocessors are based in the United States. Transfers to subprocessors outside the EU rely on the EU-US Data Privacy Framework or Standard Contractual Clauses.
Cookies set (4)
| Name | Type | Duration | Purpose |
|---|---|---|---|
| zakeke_session | http_cookie | Session | Session identifier used by the Zakeke iframe to persist the designer state during the visit. |
| ASP.NET_SessionId | http_cookie | Session | ASP.NET session identifier set by the Zakeke backend during the design workflow. |
| zakeke_designId | localStorage | 30 days | Persists the in progress design so the user can come back later without losing the configuration. |
| zakeke_token | localStorage | 24 hours | OAuth access token used by the Zakeke SDK to authenticate API calls on behalf of the visitor. |
Third-party domains contacted (5)
portal.zakeke.comapi.zakeke.comcdn.zakeke.comassets.zakeke.comwidget.zakeke.com
Frequently asked questions about Zakeke Interactive Product Designer
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What cookies does Zakeke set?
Zakeke sets a session cookie and a designer state cookie on the merchant domain and on portal.zakeke.com, along with localStorage entries used to keep your in-progress designs across reloads. Analytics subprocessors loaded inside the Zakeke iframe may add their own cookies.
Does Zakeke require GDPR consent?
Yes in most cases. The iframe loads non strictly necessary scripts and analytics, so prior consent is required under Article 5(3) ePrivacy. If the configurator is the only way for a customer to complete the order, the configurator core can be considered strictly necessary, but analytics and ad related features still need opt in.
What is the legal basis for processing?
Contract performance under Article 6(1)(b) GDPR for the design and the resulting order, plus consent under Article 6(1)(a) for non strictly necessary cookies, analytics, and personalisation features.
Are data transferred outside the EU?
Production data stays on AWS in the EU, but several Zakeke subprocessors (analytics, support, monitoring) are in the United States. Transfers rely on the EU-US Data Privacy Framework or on Standard Contractual Clauses, documented in the Zakeke DPA.
Do I need a DPIA?
A targeted DPIA is advisable at scale. Custom designs can carry images that include identifiable individuals and occasionally special category data. The DPIA should cover those risks plus the chain of US subprocessors.
How do I implement Zakeke compliantly?
Sign the DPA, list Zakeke and its subprocessors in your privacy notice, set a retention policy for designs not converted into orders, restrict upload formats to mitigate special category risks, and gate the iframe behind consent in your CMP.
Are there alternatives to Zakeke?
Alternatives include Custom Product Builder, Fancy Product Designer, Spiff, Inkybay, Roomle (for 3D space planning), and the native customisation features of some commerce platforms like Shopify's Product Options. Choose based on EU hosting and 3D feature requirements.
How do I update my cookie policy for Zakeke?
Add a Zakeke entry with the cookies it sets, their lifetime and purpose, and a note that some analytics cookies may be added by Zakeke subprocessors. Mention the EU hosting, the US subprocessors, and the legal mechanism for those transfers.
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