Does your website use third-party services? Get GDPR compliant in minutes.
Try FlowConsentFree plan · 10-min setup
Yotpo Subscriptions is an e commerce tool that powers recurring product subscriptions, embedding widgets that can set functional and marketing cookies and share data with Yotpo.
Yotpo Subscriptions is part of the Yotpo e commerce marketing suite and lets online stores offer products on a recurring subscription basis. It embeds widgets on product and checkout pages and connects to your store backend to manage repeat orders. Yotpo operates from the United States with research and development in Israel.
The subscription widgets can set functional cookies needed to manage a subscription selection and analytics or marketing cookies that measure performance and support remarketing. Yotpo processes the customer details, subscription preferences and order history needed to run recurring billing. The marketing and analytics cookies are non essential.
Cookies strictly needed to set up a subscription can be treated as necessary, but analytics and marketing cookies require consent under Article 5(3) of the ePrivacy Directive. The customer and subscription data is personal data under the GDPR, and Yotpo typically acts as your processor.
Get GDPR compliant in 10 minutes
Free plan available · No credit card required
Obtain consent before non essential Yotpo cookies are set, and clearly explain the subscription terms and the data you process to manage them. Marketing and remarketing features in particular should only run after the visitor opts in.
Yotpo processes data in the United States, with development in Israel which benefits from an EU adequacy decision. United States processing relies on the EU US Data Privacy Framework or Standard Contractual Clauses, which you should confirm in the Yotpo data processing agreement.
Gate non essential cookies behind consent, sign the Yotpo data processing agreement, and document the subscription data, the cookies and the United States transfer. Give subscribers clear information about renewals, cancellation and how their data is used.
Websites using Yotpo Subscriptions must obtain user consent under GDPR regulations.
DPIA considerations
A DPIA is advisable where Yotpo Subscriptions is combined with extensive marketing or profiling of subscribers. Assess the marketing cookies, the subscription data and the United States transfer.
Sample consent text
We use Yotpo Subscriptions to offer recurring orders. It can set marketing and analytics cookies and share data with Yotpo. Non essential cookies load only if you accept.
Third-party domains contacted
yotpo.comstaticw2.yotpo.comapi.yotpo.comCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| _yotpo_pixel | Advertising | 1 year | Tracks engagement with Yotpo widgets to support measurement and remarketing. |
| yotpo_session | Strictly necessary | Session | Maintains the state of the subscription widget while the customer configures an order. |
Yotpo Subscriptions uses cookies for user preferences — inform visitors with a consent banner.
Yes, it can set functional cookies needed to manage a subscription selection and analytics or marketing cookies that measure performance and support remarketing. The latter are non essential.
You need consent for the analytics and marketing cookies, while cookies strictly needed to set up a subscription the user is creating can be treated as necessary.
Managing the subscription relies on contract, while analytics and marketing cookies require consent under Article 6(1)(a) and the ePrivacy rules.
Yotpo processes data in the United States, with development in Israel which has an EU adequacy decision. US processing relies on the EU US Data Privacy Framework or Standard Contractual Clauses.
Consider a DPIA where subscriptions are combined with extensive marketing or profiling. Assess the marketing cookies, the subscription data and the transfer.
Gate non essential cookies behind consent, sign the data processing agreement, explain subscription terms clearly and document the cookies and transfers.
Other subscription and recurring billing tools exist, including European options. Choose based on data location, integration and the marketing features you need.
List the functional, analytics and marketing cookies Yotpo Subscriptions sets, with purpose and duration, state that non essential cookies load only after consent and disclose the United States transfer.