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E-commerce

Tyslo EasySell

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Tyslo EasySell is a one page checkout and order form solution with upsells, embedded on merchant ecommerce stores to streamline purchases and raise average order value.

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Overview

What does Tyslo EasySell do?

What Tyslo EasySell is

Tyslo EasySell is a one page checkout and order form solution built by Tyslo and embedded directly on merchant ecommerce stores, most commonly on the Shopify platform. It replaces the standard checkout with a streamlined order form and adds upsells, order bumps and downsells to raise the average order value.

Because EasySell sits on the conversion path, it processes customer order data and can run analytics and marketing features that fall within the scope of European data protection law.

What data and cookies it collects

To complete an order, EasySell processes identity and contact data such as name, email, phone number, shipping address and the contents of the cart. It relies on functional cookies to keep the session and the order form state, and it may set analytics cookies to measure form performance and conversion.

Where merchants connect marketing pixels or order verification by SMS or messaging apps, additional identifiers and metadata may be collected and shared with those third parties.

GDPR and ePrivacy implications

Order processing through EasySell is regulated by the GDPR, while the storing and reading of cookies on the visitor device falls under the ePrivacy Directive as implemented in national law. Strictly necessary cookies that enable the order form can be set without consent, but analytics and marketing cookies require prior consent.

The merchant is the data controller and Tyslo acts as a processor, so a data processing agreement under Art. 28 GDPR should be in place.

Consent requirements

Consent must be requested before any non essential cookie or marketing tag is activated. It has to be freely given, specific, informed and as easy to withdraw as to give, which means a consent banner with a genuine refuse option and no pre ticked boxes.

The processing strictly required to fulfil the order relies on contract performance rather than consent, so the order form itself can operate while optional tracking stays blocked until the visitor agrees.

International data transfers

Because EasySell typically runs on Shopify, some data may be processed on infrastructure located in the United States. Such transfers should be covered by the EU US Data Privacy Framework where the recipient is certified, or by Standard Contractual Clauses together with a transfer impact assessment.

Practical compliance steps

Map every cookie and tag that EasySell and connected tools place, then gate the non essential ones behind a consent management platform. Sign a processing agreement with Tyslo, document the lawful basis for each purpose, and update your privacy and cookie notices to name EasySell and any marketing integrations.

Finally, test that refusing consent truly blocks analytics and marketing cookies, and keep records of consent so you can demonstrate accountability to supervisory authorities.

Compliance

Tyslo EasySell and the GDPR

Tyslo EasySell is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent under Art. 6(1)(a) GDPR for non essential cookies, with contract performance under Art. 6(1)(b) GDPR for order processing
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive

Impact assessment (DPIA)

A full DPIA is generally not mandatory for EasySell, since the processing involves standard order data rather than large scale or sensitive profiling. A documented risk assessment remains advisable because checkout data includes names, addresses and contact details, and because optional analytics and marketing features may broaden the scope of processing.

Sample text for your banner

We use EasySell to power our order form and to offer relevant product suggestions. With your consent, we set analytics and marketing cookies to measure performance and improve our offers. You can accept, refuse or adjust your choices at any time.
Cookies and trackers

What Tyslo EasySell sets and contacts

Tracking method
JavaScript tag
Server location
European Union
Data transferred outside the EU
Some data may be transferred to the United States via the underlying Shopify platform under the EU US Data Privacy Framework and Standard Contractual Clauses.

Cookies set (5)

NameTypeDurationPurpose
easysell_sessionFunctionalSessionMaintains the order form session so the visitor can complete a purchase.
easysell_cartFunctional7 daysStores the cart and selected upsell offers between page views.
easysell_form_stateFunctional1 dayRemembers entered order form fields to prevent data loss on reload.
_easysell_statAnalytics13 monthsMeasures form views and conversion to evaluate checkout performance.
easysell_variantAnalytics30 daysKeeps the assigned variant for A B testing of order form layouts.

Third-party domains contacted (4)

  • tyslo.com
  • easysellapp.com
  • cdn.shopify.com
  • myshopify.com
Questions

Frequently asked questions about Tyslo EasySell

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Which cookies does Tyslo EasySell set?

EasySell sets functional cookies that keep the session and the state of the order form so a purchase can be completed. Depending on configuration it may also set analytics cookies to measure conversion, and connected marketing pixels can add their own identifiers.

Is consent required for Tyslo EasySell?

Consent is required for any analytics or marketing cookies that EasySell or its integrations place. Strictly necessary cookies that run the order form do not require consent, but they should still be disclosed in your cookie notice.

What is the legal basis for processing with Tyslo EasySell?

Order processing relies on the performance of a contract under Art. 6(1)(b) GDPR, since the data is needed to fulfil the purchase. Optional analytics and marketing rely on consent under Art. 6(1)(a) GDPR.

Does Tyslo EasySell transfer data outside the EU, to the US in particular?

Because EasySell usually runs on the Shopify platform, some processing may take place on infrastructure in the United States. Such transfers should rely on the EU US Data Privacy Framework or on Standard Contractual Clauses with a transfer impact assessment.

Is a DPIA needed for Tyslo EasySell?

A full DPIA is usually not mandatory because EasySell processes ordinary order data rather than large scale or sensitive profiling. A documented risk assessment is still recommended, especially where marketing tracking is enabled.

How do I implement Tyslo EasySell in a compliant way?

Route all non essential cookies through a consent management platform, sign an Art. 28 processing agreement with Tyslo, and keep the order form on a contractual basis. Update your privacy and cookie notices to name EasySell and verify that refusal blocks optional tracking.

What are the alternatives to Tyslo EasySell?

Alternatives include native Shopify checkout, other order form and upsell apps, and European order management tools. When comparing them, weigh their cookie footprint, their hosting region and the transparency of their data processing terms.

How do I update my cookie policy for Tyslo EasySell?

List the functional and analytics cookies EasySell sets, with their purpose and duration, and add any marketing pixels you connect. State the lawful basis for each category and explain how visitors can change or withdraw consent.

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