StrutFit
StrutFit is a fit technology for footwear and apparel retailers that adds AI size recommendations, virtual try-on and product discovery to product pages. Shoppers get a suggested size before buying, which aims to reduce returns. The widget processes data about the shopper and their measurements, so its use should be explained and, where it tracks visitors, consented to.
StrutFit and the GDPR
StrutFit is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
What StrutFit sets and contacts
The cookies of StrutFit are not documented in the catalog yet. To see what is actually set on your site, run a free scan.
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