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E-commerce

Sprii

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How Sprii handles cookies and personal data, and what European websites must do to use it in a GDPR and ePrivacy compliant way.

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Overview

What does Sprii do?

What Sprii is

Sprii is a hosted ecommerce platform. It is a live video shopping platform from Denmark that lets brands sell products during livestreams and shoppable videos. When it runs on a website it operates as a third party processor whose scripts, cookies and network requests are loaded into the browsers of your European visitors.

Data and cookies Sprii collects

In a typical deployment Sprii processes shopping basket contents, order and customer data, device identifiers and analytics on how visitors browse the store. Most of this information qualifies as personal data under the GDPR because it can be linked to an identifiable person, directly or through online identifiers stored on the device.

GDPR and ePrivacy implications

Any storage of or access to information on a visitor device is governed by Article 5(3) of the ePrivacy Directive, transposed into national law across the EU. The GDPR then governs the subsequent processing, so Sprii must have a valid legal basis, a clear retention period and transparent information for the data subject.

Consent requirements

Because Sprii sets cookies or identifiers that are not strictly necessary to deliver a service the visitor explicitly requested, prior, freely given, specific and informed consent is required before it loads. Scripts must stay blocked until the visitor accepts, and refusal must be as easy as acceptance.

International data transfers

Sprii reports hosting in Denmark (European Union), which keeps the core processing inside the European Economic Area. You should still confirm the location of any subprocessors and content delivery nodes, because a single non European endpoint can still trigger a transfer.

Practical compliance steps

List Sprii in your records of processing and your cookie policy, load it only through a consent management platform, document the consent you collect and review the vendor data processing agreement at least once a year. Test the site with consent refused to make sure no identifier is set before a choice is made.

Compliance

Sprii and the GDPR

Sprii is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) together with Art. 5(3) ePrivacy Directive for non essential cookies
Risk level
medium
Applicable regulations
GDPR; ePrivacy Directive 2002/58/EC; national rules (TTDSG, CNIL guidelines, LSSI)

Impact assessment (DPIA)

Assess the volume and sensitivity of data processed through Sprii, whether visitors are profiled or tracked across sites, and any transfer outside the EEA. A formal DPIA is advisable where Sprii enables large scale monitoring or combines data from several sources.

Sample text for your banner

We use Sprii to power parts of this site. It may store cookies and identifiers on your device and process related data. With your consent we activate Sprii. You can withdraw your consent at any time from the cookie settings.
Cookies and trackers

What Sprii sets and contacts

Tracking method
Hosted platform cookies and client side scripts
Server location
Denmark (European Union)

Cookies set (3)

NameTypeDurationPurpose
sprii_sessionnecessarySessionMaintains the live shopping session
sprii_cartnecessary30 daysStores items added during a live sale
_gaanalytics2 yearsAudience measurement

Third-party domains contacted (2)

  • sprii.com
  • sprii.co
Questions

Frequently asked questions about Sprii

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What cookies does Sprii set?

Sprii typically stores session identifiers and, depending on configuration, analytics or marketing cookies. The exact names and lifetimes appear in the cookie table on this page, and you should scan your own site because deployments differ.

Do I need consent to use Sprii?

Yes. Sprii sets cookies or identifiers that are not strictly necessary, so under Article 5(3) ePrivacy you must obtain prior consent before it loads.

What is the legal basis for Sprii?

The non essential cookies rely on consent under Article 6(1)(a) GDPR combined with Article 5(3) ePrivacy. Strictly necessary processing can rely on contract under Article 6(1)(b) or legitimate interest under Article 6(1)(f).

Does Sprii transfer data to the United States or other third countries?

Sprii reports hosting in Denmark (European Union), so by default data stays in the EEA. Verify subprocessors and CDN nodes, since one non European endpoint can still create a transfer to a third country.

Do I need a DPIA for Sprii?

A DPIA is required when processing is likely to result in a high risk, for example large scale tracking or profiling. Where Sprii monitors behaviour at scale or combines data sources, run a DPIA before going live.

How do I implement Sprii in a compliant way?

Load Sprii only after consent through a consent management platform, keep it blocked by default, document each consent, list it in your records and cookie policy, and sign a data processing agreement with the vendor.

Are there alternatives to Sprii?

Yes. Depending on your goal you can choose privacy first or cookieless tools, or self hosted options that keep data in the EEA. Whichever you pick, the same consent and transparency duties apply.

How do I update my cookie policy for Sprii?

Add Sprii to the cookie policy with its purpose, the cookies it sets, their duration and the recipient, note any third country transfer and the safeguard used, and refresh the entry whenever you change configuration or after a new cookie scan.

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