FlowConsent
How it worksPricingComparisonsBlogDocumentationLog inTry FlowConsent
Try FlowConsent
E-commerce

Proximis Unified Commerce

UnclassifiedOfficial website

Proximis is a French unified commerce and order management platform that powers retailer websites and mobile apps. It collects shopping and session data to connect online and in store journeys, using first-party cookies and server-side processing. Because it unifies customer data across channels, retailers must manage consent and personalisation carefully.

Block Proximis Unified Commerce until consentScan my site
Overview

What does Proximis Unified Commerce do?

What Proximis is

Proximis is a French unified commerce and order management platform that powers retail websites and mobile apps. It connects online and in store inventory, orders, and customer journeys so that shoppers experience a single, consistent service across channels. The platform is operated as a cloud service hosted within the European Union.

Data and cookies collected

Proximis uses first-party cookies and server-side sessions to manage baskets, orders, and authenticated sessions. It processes shopping data such as products viewed, basket contents, and order history, alongside account details needed to fulfil purchases. Where retailers enable personalisation or analytics, additional behavioural data may be collected and combined across channels.

GDPR and ePrivacy implications

Session and basket cookies that are essential to the requested service may be set without consent, in line with the ePrivacy Directive and CNIL guidance. Cookies and processing used for analytics, personalisation, or marketing require prior consent, and the unification of customer data across channels must be reflected transparently in the privacy notice and records of processing.

Consent requirements

Retailers must obtain freely given, specific, and informed consent before loading non essential trackers or activating cross channel personalisation. Following CNIL recommendations, reject must be as easy as accept, continued browsing is not valid consent, and consent choices should be logged and renewable. No personalisation profile should be built before the visitor agrees.

Data transfers

As a French provider hosting in the European Union, Proximis does not transfer data to third countries as part of the standard service. If a retailer connects external tools, such as a US analytics or messaging provider, that integration may introduce a transfer that needs its own safeguard like the EU US Data Privacy Framework or standard contractual clauses.

Practical compliance steps

Map all data flows across web, app, and store, run a DPIA where personalisation is significant, and deploy a CNIL aligned consent banner that blocks optional trackers until consent. Keep a detailed cookie table, document the legal basis for each purpose, and review every connected third party for its own transfer and retention terms.

Compliance

Proximis Unified Commerce and the GDPR

Proximis Unified Commerce is classified as “Unclassified”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Contract performance and legitimate interest for session, basket, and order data; consent (Art. 6(1)(a) GDPR) for analytics, personalisation, and marketing trackers
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, French CNIL guidelines

Impact assessment (DPIA)

Because Proximis unifies customer data across web, app, and store channels and can support personalisation, a data protection impact assessment is often advisable. Retailers should assess the scale of profiling, the combination of online and offline data, and any loyalty or targeting features before launch.

Sample text for your banner

We use necessary cookies to run the site, your basket, and your orders. With your consent we also use analytics and personalisation cookies to connect your online and in store experience and to show relevant offers. You can accept, reject, or manage these at any time.
Cookies and trackers

What Proximis Unified Commerce sets and contacts

Tracking method
Server-side session management and first-party cookies across web and mobile apps, capturing shopping, basket, and session data within the unified commerce platform
Server location
France and the wider European Union (cloud hosting)

Cookies set (5)

NameTypeDurationPurpose
PROXIMIS_SESSIONStrictly necessarySessionMaintains the authenticated session, basket, and order flow across the unified commerce site.
cart_idStrictly necessarySessionLinks the visitor to their current basket so items persist during the visit.
cnil_consentStrictly necessary6 monthsStores the visitor consent choices in line with CNIL recommendations.
store_prefsFunctional1 yearRemembers preferred store, language, and currency for the experience.
_analytics_idAnalytics13 monthsSet only after consent to measure traffic and cross channel journeys.

Third-party domains contacted (2)

  • proximis.com
  • proximis.io
Questions

Frequently asked questions about Proximis Unified Commerce

Can't find your question? Write to us, we answer fast.

What cookies does Proximis set?

Proximis sets strictly necessary first-party cookies for the session, basket, and order flow. Where a retailer enables personalisation or analytics, additional optional cookies may be set to support cross channel features and measurement, but only after consent.

Is consent required for Proximis?

Consent is not needed for the strictly necessary session and basket cookies. It is required before any analytics, personalisation, or marketing trackers are activated, which is common given the platform cross channel personalisation features.

What is the legal basis for Proximis processing?

Session, basket, and order processing rely on contract performance and legitimate interest. Analytics, personalisation, and marketing rely on consent under Article 6(1)(a) of the GDPR, in line with CNIL guidance.

Does Proximis transfer data to the US?

As a French provider hosting in the EU, Proximis does not transfer data to the US as part of its standard service. A transfer can arise only if the retailer connects a third country tool, which then needs its own safeguard such as the Data Privacy Framework or standard contractual clauses.

Is a DPIA needed for Proximis?

A DPIA is often advisable because the platform unifies customer data across web, app, and store and can drive personalisation. Retailers should run one when profiling is significant or when online and offline data are combined at scale.

How do I deploy Proximis compliantly?

Map data flows across all channels, complete a DPIA where needed, deploy a CNIL aligned consent banner that blocks optional trackers until consent, document the legal basis per purpose, and review every connected third party tool.

What are alternatives to Proximis?

Other unified commerce and OMS platforms include Salesforce Commerce Cloud, commercetools, and OneStock, among others. Each has a different hosting and data transfer profile, so compare their privacy defaults for your market.

How do I update the Proximis cookie policy?

Review cookies and connected tools after each release or new integration, update the cookie table with names, purposes, and durations, reflect any new third parties or transfers, and refresh the consent banner so shoppers can re consent.

Same category

More services: E-commerce

See the whole category

OXID eShop Professional Edition

OXID eShop Professional Edition is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. OXID eShop Professional Edition supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, OXID eShop Professional Edition ensures your website delivers a smooth, uninterrupted experience.

Preferences

VeraCore

VeraCore is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. VeraCore supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, VeraCore ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.

Preferences

AlumnIQ

AlumnIQ is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. AlumnIQ supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, AlumnIQ ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.

Preferences

freewebstore

freewebstore is a foundational web service that powers critical website functions and digital experiences. It provides reliable infrastructure, seamless integration capabilities, and consistent performance across all devices and browsers. freewebstore supports modern development practices and scales with growing business needs. With a focus on stability and compatibility, freewebstore ensures your website delivers a smooth, uninterrupted experience to every visitor and search engine crawler.

Preferences

Customily

Customily is a digital marketing technology that helps businesses reach, engage, and convert their target audience online. It provides advanced targeting, campaign management, and performance analytics capabilities. Customily enables marketers to deliver personalized experiences across channels, optimize campaign ROI, and gain actionable insights into customer behavior. With automation features and data-driven optimization, Customily empowers marketing teams to achieve measurable growth.

Preferences

ROC Commerce

ROC Commerce offers a scalable e-commerce solution designed to help merchants sell products and services online. Its feature set includes customizable storefronts, multi-currency support, automated tax calculations, and advanced shipping options. ROC Commerce integrates with leading payment gateways, marketing platforms, and fulfillment services. Built-in analytics and reporting tools help merchants track performance, optimize conversions, and make data-driven business decisions for sustainable growth.

Preferences

Make your site compliant today.

Free up to 25,000 sessions a month. No credit card, no commitment.

Create my bannerScan my site