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E-commerce

Omacro

MarketingOfficial website

Omacro is a US Where to Buy and dealer locator platform that helps brands route purchase intent customers to their distributors with AI driven Buy Now buttons.

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Overview

What does Omacro do?

What is Omacro?

Omacro is a US Where to Buy and dealer locator platform used by consumer brands to direct shoppers from a brand site to retailers selling the product. It exposes a JavaScript widget that searches stores by zip code or geolocation, captures click events, and reports conversions back to brand marketing teams. Omacro is typically embedded on product pages and is a common addition to consumer goods, beverages, automotive parts and home improvement brand websites.

What data and cookies does Omacro collect?

The widget sets first party cookies to identify the visitor across product pages, captures the IP address, the user agent, the requested location (zip code or device geolocation), the chosen retailer and the click destination. These data points are stored in the Omacro analytics backend and are exposed to the brand through a reporting interface. When integrated with a CRM, Omacro can transmit anonymous identifiers that may be reconciled with known contacts.

GDPR and ePrivacy implications

Cookies set by Omacro are not strictly necessary for the website itself and require ePrivacy consent before the widget loads. Geolocation requests at fine granularity additionally require explicit user permission via the browser. The combination of IP, click and location data is personal data under GDPR and triggers documentation duties in the privacy notice and the Records of Processing Activities.

Consent requirements

Block the Omacro widget through your CMP until consent is granted. Document Omacro in the consent banner under a category such as functional or marketing depending on the use case. The notice must mention the US data transfer and the applicable safeguard.

Data transfers to third countries

Omacro is operated from the United States. Standard Contractual Clauses apply for transfers under GDPR Article 46. Document the transfer in your Records of Processing Activities and complete a Transfer Impact Assessment if Omacro is deployed at significant scale for European audiences.

Practical compliance steps

Sign the Omacro DPA with SCCs, block the script behind a CMP, document Omacro in the privacy policy as a US processor, list the cookies in your cookie policy with name, type, duration and purpose, and review CRM integrations to keep personal data flows under control. Evaluate EU based Where to Buy alternatives for sensitive sectors.

Compliance

Omacro and the GDPR

Omacro is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Article 6(1)(a) GDPR (consent) and Article 5(3) ePrivacy Directive for cookie storage and reading on the visitor device
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive (2002/58/EC), national ePrivacy implementations (CNIL recommendation in France, TTDSG/TDDDG in Germany, LSSI and LOPDGDD in Spain), EDPB Guidelines 03/2022 on consent

Impact assessment (DPIA)

A DPIA is recommended when Omacro is integrated with CRM or marketing automation that links anonymous click data to identified contacts, when geolocation is used at fine granularity, or when the widget is deployed across many EU markets at once. The systematic collection of click and location data of European visitors and the transfer to the US contribute to a moderate risk profile.

Sample text for your banner

We use Omacro to power our Where to Buy and dealer locator on this site. Omacro sets cookies and processes your IP address, geolocation and click data on US infrastructure to display nearby retailers and measure conversions. Please accept to enable the locator.
Cookies and trackers

What Omacro sets and contacts

Tracking method
JavaScript widget embedded on brand and retailer pages, capturing click events, geolocation requests and conversion paths through Where to Buy and dealer locator buttons
Server location
United States (Omacro infrastructure with global CDN)
Data transferred outside the EU
Omacro is a US based vendor that processes click events and visitor metadata in the United States. Standard Contractual Clauses apply for European customers. The data exported into a brand CRM may add further transfers depending on integration choices.

Cookies set (3)

NameTypeDurationPurpose
omacro_sessionhttp_cookiesessionTracks the current browsing session of the visitor on brand sites where the Omacro widget is embedded
omacro_uidhttp_cookie1 yearAnonymous user identifier used to deduplicate visitors and follow conversion paths to retailer destinations
omacro_clickhttp_cookie30 daysClick attribution cookie that links a Buy Now or Locate click to the resulting retailer outbound visit

Third-party domains contacted (3)

  • omacro.com
  • cdn.omacro.com
  • api.omacro.com
Questions

Frequently asked questions about Omacro

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Which cookies does Omacro set on visitors?

Omacro sets first or third party cookies for the Where to Buy widget, including a session identifier, an anonymous user identifier and a click attribution cookie. These persist between sessions and are tied to the brand site that loaded the widget.

Is consent required to embed Omacro?

Yes. The widget loads a third party script and stores cookies on the visitor browser. Article 5(3) of the ePrivacy Directive requires prior, informed consent. The brand must block the widget until the marketing or analytics category is accepted.

What legal basis applies to Omacro?

Article 6(1)(a) GDPR (consent) is the appropriate basis because the widget combines profiling, geolocation and cross border transfers. Legitimate interest does not pass the balancing test for tracking driven advertising tools.

Are user data transferred to the United States?

Yes. Omacro LLC is based in the United States and processes data on US infrastructure. Transfers from the EEA require certification under the EU US Data Privacy Framework or Standard Contractual Clauses with a transfer impact assessment.

Do I need a DPIA for Omacro?

A DPIA is recommended. Geolocation, click level conversion data, brand and retailer profiling and US transfers are factors that, taken together, exceed the EDPB criteria for high risk processing.

How do I deploy Omacro in a compliant way?

Block the script behind your consent management platform. Document Omacro and its sub processors. Sign a DPA. Limit retention to the period needed for conversion analytics. Configure the widget to ask for geolocation only when the user clicks Locate.

Are there alternatives to Omacro?

Self hosted dealer locator widgets, retailer search APIs from your e commerce platform or static where to buy lists are alternatives that avoid third party tracking. Storelocator services hosted in the EU also reduce transfer risk.

How do I update my cookie or privacy policy?

List Omacro LLC as a processor with the categories of data (cookies, IP, geolocation, click events, retailer destination), purposes (where to buy, conversion analytics), retention, US transfer mechanism and a direct opt out link.

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