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E-commerce

Exitshop

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How Exitshop handles cookies and personal data, and what European websites must do to use it in a GDPR and ePrivacy compliant way.

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Overview

What does Exitshop do?

What Exitshop is

Exitshop is a marketing popup and conversion optimisation tool. It is an exit intent popup and conversion tool that shows targeted offers when a visitor is about to leave a page. When it runs on a website it operates as a third party processor whose scripts, cookies and network requests are loaded into the browsers of your European visitors.

Data and cookies Exitshop collects

In a typical deployment Exitshop processes behavioural and exit intent signals, device identifiers, email addresses captured in forms and conversion analytics. Most of this information qualifies as personal data under the GDPR because it can be linked to an identifiable person, directly or through online identifiers stored on the device.

GDPR and ePrivacy implications

Any storage of or access to information on a visitor device is governed by Article 5(3) of the ePrivacy Directive, transposed into national law across the EU. The GDPR then governs the subsequent processing, so Exitshop must have a valid legal basis, a clear retention period and transparent information for the data subject.

Consent requirements

Because Exitshop sets cookies or identifiers that are not strictly necessary to deliver a service the visitor explicitly requested, prior, freely given, specific and informed consent is required before it loads. Scripts must stay blocked until the visitor accepts, and refusal must be as easy as acceptance.

International data transfers

Exitshop processes behavioural data on servers in the United States, a third country without an adequacy decision. Transfers of personal data outside the European Economic Area need an appropriate safeguard such as an adequacy decision or Standard Contractual Clauses, together with a transfer impact assessment where required.

Practical compliance steps

List Exitshop in your records of processing and your cookie policy, load it only through a consent management platform, document the consent you collect and review the vendor data processing agreement at least once a year. Test the site with consent refused to make sure no identifier is set before a choice is made.

Compliance

Exitshop and the GDPR

Exitshop is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) together with Art. 5(3) ePrivacy Directive for non essential cookies
Risk level
high
Applicable regulations
GDPR; ePrivacy Directive 2002/58/EC; national rules (TTDSG, CNIL guidelines, LSSI)

Impact assessment (DPIA)

Assess the volume and sensitivity of data processed through Exitshop, whether visitors are profiled or tracked across sites, and any transfer outside the EEA. A formal DPIA is advisable where Exitshop enables large scale monitoring or combines data from several sources.

Sample text for your banner

We use Exitshop to power parts of this site. It may store cookies and identifiers on your device and process related data. With your consent we activate Exitshop. You can withdraw your consent at any time from the cookie settings.
Cookies and trackers

What Exitshop sets and contacts

Tracking method
Behavioural tracking cookies and marketing scripts
Server location
the United States
Data transferred outside the EU
Exitshop processes behavioural data on servers in the United States, a third country without an adequacy decision.

Cookies set (3)

NameTypeDurationPurpose
exitshop_vidmarketing1 yearIdentifies the visitor across sessions for targeting
exitshop_shownfunctional30 daysRecords that a popup has already been displayed
_gaanalytics2 yearsConversion measurement

Third-party domains contacted (2)

  • exitshop.com
  • exitshop.net
Questions

Frequently asked questions about Exitshop

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What cookies does Exitshop set?

Exitshop typically stores session identifiers and, depending on configuration, analytics or marketing cookies. The exact names and lifetimes appear in the cookie table on this page, and you should scan your own site because deployments differ.

Do I need consent to use Exitshop?

Yes. Exitshop sets cookies or identifiers that are not strictly necessary, so under Article 5(3) ePrivacy you must obtain prior consent before it loads.

What is the legal basis for Exitshop?

The non essential cookies rely on consent under Article 6(1)(a) GDPR combined with Article 5(3) ePrivacy. Strictly necessary processing can rely on contract under Article 6(1)(b) or legitimate interest under Article 6(1)(f).

Does Exitshop transfer data to the United States or other third countries?

Exitshop processes behavioural data on servers in the United States, a third country without an adequacy decision. Any such transfer needs Standard Contractual Clauses or an adequacy decision and a transfer impact assessment.

Do I need a DPIA for Exitshop?

A DPIA is required when processing is likely to result in a high risk, for example large scale tracking or profiling. Where Exitshop monitors behaviour at scale or combines data sources, run a DPIA before going live.

How do I implement Exitshop in a compliant way?

Load Exitshop only after consent through a consent management platform, keep it blocked by default, document each consent, list it in your records and cookie policy, and sign a data processing agreement with the vendor.

Are there alternatives to Exitshop?

Yes. Depending on your goal you can choose privacy first or cookieless tools, or self hosted options that keep data in the EEA. Whichever you pick, the same consent and transparency duties apply.

How do I update my cookie policy for Exitshop?

Add Exitshop to the cookie policy with its purpose, the cookies it sets, their duration and the recipient, note any third country transfer and the safeguard used, and refresh the entry whenever you change configuration or after a new cookie scan.

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