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Digital Showroom is an Indian platform that lets merchants build an online store and catalogue. It sets functional cookies for the storefront and can add analytics and marketing cookies, and because it is operated from India it raises both consent and international data transfer questions under the GDPR.
Digital Showroom is an online store and catalogue builder, developed in India, that lets small businesses and merchants sell products through a hosted storefront. It powers the shop pages, cart, and checkout, and can layer analytics and marketing features on top to help merchants understand and reach their customers.
The platform sets functional cookies needed to run the storefront and keep a cart, and depending on configuration it adds analytics or marketing cookies that record browsing and support remarketing. It processes customer details entered during a purchase along with device and usage data, all of which can be personal data under the GDPR.
Functional storefront cookies are exempt under Article 5(3) ePrivacy, but analytics and marketing cookies require prior consent. Because Digital Showroom is operated from India, a country without an EU adequacy decision, using it sends personal data to a third country and you must put Standard Contractual Clauses and a transfer impact assessment in place.
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Load only the strictly necessary storefront cookies by default and gate analytics and marketing cookies behind a consent banner. Make sure consent is collected before any non essential tag fires, and offer an easy way to withdraw it. Document the categories you present to visitors.
Sign a data processing agreement that includes the Standard Contractual Clauses, run a transfer impact assessment for the India transfer, and disclose both the cookies and the transfer in your privacy and cookie policies. Set retention limits for customer and analytics data and review the configuration as the platform evolves.
Websites using Digital Showroom must obtain user consent under GDPR regulations.
DPIA considerations
Because Digital Showroom transfers personal data to India and can profile customers for marketing, a transfer impact assessment is required and a DPIA is advisable where it processes significant volumes of customer data. Document the safeguards and the necessity of the transfer.
Sample consent text
We use Digital Showroom to run our online store. Analytics and marketing cookies, including transfers to India, are only used if you accept them.
Third-party domains contacted
digitalshowroom.appdotpe.inCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| ds_cart | Functional | Session | Keeps the shopping cart and storefront session during a visit |
| ds_pref | Functional | 6 months | Remembers store preferences such as language or region |
| ds_analytics | Analytics | 1 year | Measures how visitors browse the store |
| ds_mkt | Marketing | 90 days | Supports remarketing and campaign attribution |
Digital Showroom uses cookies for user preferences — inform visitors with a consent banner.
It sets functional cookies for the storefront and cart, and depending on configuration analytics and marketing cookies that track browsing and support remarketing. Only the storefront cookies are strictly necessary.
The functional storefront cookies are exempt under Article 5(3) ePrivacy, but the analytics and marketing cookies require prior consent. They must stay blocked until the visitor accepts the relevant category.
Running the store relies on performance of a contract under Article 6(1)(b), while analytics and marketing cookies rely on consent under Article 6(1)(a) of the GDPR and Article 5(3) ePrivacy.
Yes. Digital Showroom is operated from India, which has no EU adequacy decision, so personal data is transferred to a third country. You need Standard Contractual Clauses and a transfer impact assessment, and you must disclose the transfer.
A transfer impact assessment is required because of the India transfer, and a DPIA is advisable where the store processes significant volumes of customer data or profiles customers for marketing.
Block non essential cookies until consent, sign a data processing agreement with the SCCs, complete a transfer impact assessment, and disclose the cookies and the India transfer in your policies. Set retention limits for customer data.
EU hosted store builders can avoid the international transfer entirely and simplify compliance. Any platform that adds analytics or marketing cookies still requires consent for those purposes.
List the functional, analytics, and marketing cookies with their purpose and duration, state that data is transferred to India, and name the safeguard you rely on. Keep the entry current as the platform changes.