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E-commerce

Celebros

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Celebros is an AI driven site search and merchandising engine for e-commerce stores, now part of Bridgeline Digital. It powers product search, navigation and merchandising and collects search and browsing behaviour to refine results. In a standard deployment it sets functional cookies that may be necessary for search and analytics cookies that require consent.

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Overview

What does Celebros do?

What Celebros is

Celebros is an AI based site search, navigation and merchandising engine used by e-commerce retailers, now part of Bridgeline Digital. It interprets natural language search queries, ranks products and supports merchandising rules and promotions. To deliver and improve relevance it collects what shoppers search for and how they interact with results, building behavioural signals that feed its ranking models.

Data and cookies it uses

In a standard deployment Celebros sets functional cookies that support the search experience, such as session and query state, and analytics cookies that measure search terms, clicks, conversions and navigation. It typically processes search queries, product interactions, device and browser attributes and IP addresses. Where it integrates with the store account, this data may be linked to identifiable customers.

GDPR and ePrivacy implications

Cookies strictly necessary to provide the search function the shopper actively requested can be exempt from consent under Article 5(3) of the ePrivacy Directive, but analytics and behavioural measurement cookies are not, and require prior consent. The search and behavioural data, together with IP addresses, are personal data under the GDPR and need a lawful basis, transparency and respect for data subject rights.

Consent requirements

You can load the strictly necessary search components without consent, but the analytics layer that measures search behaviour must wait for freely given, specific, informed and unambiguous consent. Separate the necessary and analytics categories in your consent banner, keep the analytics part blocked until accepted, and make withdrawal as easy as giving consent while recording each decision.

International data transfers

As part of a US headquartered group, Celebros may process data on infrastructure located in the United States or other third countries. If personal data such as search behaviour and IP addresses is transferred outside the European Economic Area, you need a valid transfer mechanism such as the EU US Data Privacy Framework or Standard Contractual Clauses, supported by a transfer impact assessment.

Practical compliance steps

Classify Celebros cookies into strictly necessary and analytics, load the analytics layer only after consent through a consent management platform, and document the data flows in your records of processing. Sign a data processing agreement, confirm transfer safeguards and retention, enable any data minimisation options and verify that declining analytics consent still leaves search working but stops behavioural tracking.

Compliance

Celebros and the GDPR

Celebros is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Strictly necessary search cookies rely on the Article 5(3) ePrivacy exemption; analytics cookies require consent under Article 6(1)(a) GDPR and Article 5(3) ePrivacy
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, national cookie laws (TTDSG in Germany, PECR in the UK)

Impact assessment (DPIA)

A data protection impact assessment is worth considering where Celebros search analytics are combined with customer accounts or used to profile shoppers across a large store. Assess the search and behavioural data collected, whether it is linked to identifiable customers, retention, the split between necessary and analytics cookies, transfers outside the EEA and consent handling for the non essential parts.

Sample text for your banner

We use Celebros to power product search and merchandising on this store. Search functionality may use necessary cookies, while analytics cookies that measure search behaviour load only with your consent, which you can change or withdraw at any time in cookie settings.
Cookies and trackers

What Celebros sets and contacts

Tracking method
Client side site search and merchandising engine that sets functional cookies for the search session and analytics cookies recording search terms, clicks and conversions, processing search and browsing behaviour and IP addresses
Server location
Vendor managed cloud infrastructure operated as part of a United States headquartered group, with data centres that may be located inside or outside the European Economic Area depending on configuration
Data transferred outside the EU
As part of a US headquartered group, Celebros may process personal data such as search behaviour and IP addresses on infrastructure in the United States or other third countries, requiring Standard Contractual Clauses or the EU US Data Privacy Framework together with a transfer impact assessment.

Cookies set (4)

NameTypeDurationPurpose
cl_sessionStrictly necessary / functionalSessionMaintains search session and query state so the search function works during the visit.
cl_visitorAnalytics12 monthsIdentifies the visitor to measure search behaviour, click through and conversion across sessions.
cl_searchAnalytics6 monthsRecords search terms and result interactions to refine ranking and merchandising relevance.
cl_consentStrictly necessary6 monthsStores the visitor consent choices for the Celebros analytics cookies.

Third-party domains contacted (3)

  • search.celebros.com
  • cdn.celebros.com
  • analytics.celebros.com
Questions

Frequently asked questions about Celebros

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What cookies does Celebros set?

In a standard deployment Celebros sets functional cookies that support the search experience, such as session and query state, and analytics cookies that measure search terms, clicks and conversions. The functional ones may be necessary, while the analytics ones require consent. Audit the live integration to confirm the split.

Is consent required for Celebros?

Partly. Cookies strictly necessary to run the search the shopper requested can be exempt, but the analytics cookies that measure search behaviour are not strictly necessary and require prior consent under Article 5(3) of the ePrivacy Directive. Keep the analytics layer blocked until the visitor accepts.

What is the legal basis for Celebros?

Strictly necessary search cookies can rely on the ePrivacy exemption, with the underlying data processed on a legitimate interest or contract basis. The analytics cookies and behavioural measurement require consent under Article 6(1)(a) GDPR combined with Article 5(3) ePrivacy.

Does Celebros transfer data to the US?

It may. As part of a US headquartered group, Celebros can process data on infrastructure in the United States or other third countries, so search behaviour and IP addresses may leave the EEA. Confirm the data location and transfer safeguards such as the EU US Data Privacy Framework or Standard Contractual Clauses.

Do I need a DPIA for Celebros?

Consider a DPIA where Celebros search analytics are linked to customer accounts or used to profile shoppers across a large store. Document the search and behavioural data, whether it identifies individuals, retention, transfers and how consent governs the analytics layer.

How do I implement Celebros compliantly?

Separate strictly necessary search cookies from analytics, load the analytics layer only after consent through a consent management platform, and document the data flows. Sign a data processing agreement, confirm transfer safeguards and retention, enable data minimisation, and test that refusing analytics still leaves search working.

What are the alternatives to Celebros?

Alternatives include other AI site search and merchandising platforms, some offering EU hosting, cookieless analytics modes or stronger data minimisation. Any alternative that adds behavioural analytics cookies still requires consent for that layer, so compare hosting location and data flows before switching.

How do I update my cookie policy for Celebros?

List each Celebros cookie with its name, purpose and duration, classify it as necessary or analytics, name the controller and processor, state the legal basis for each category, describe international transfers and link to your consent settings. Review the entry whenever the integration or grouping changes.

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