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E-commerce

Barilliance

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Barilliance is an e commerce personalization platform that powers product recommendations, cart abandonment campaigns, and on site retargeting for online stores. It tracks shopper behaviour such as products viewed and cart activity, sets cookies to build a profile, and can trigger personalised emails. Operated from Israel, which has an EU adequacy decision, it still sets non essential cookies and profiles visitors, so it requires prior consent under the GDPR and the ePrivacy Directive.

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Overview

What does Barilliance do?

What Barilliance is

Barilliance is an e commerce personalization and retargeting platform, operated by Barilliance from Israel, that helps online stores increase conversions. It provides product recommendations, cart abandonment campaigns, and personalised on site messaging based on shopper behaviour. Adding Barilliance loads a script that tracks behaviour and stores cookies in the visitor browser.

What data and cookies Barilliance collects

Barilliance processes behavioural data such as products viewed, searches, cart contents, and purchases, persistent identifiers that build a shopper profile, and contact details like email when used for abandonment campaigns, plus technical data such as IP address. It uses cookies to recognise returning shoppers and to power recommendations and retargeting. This is detailed profiling of shopping behaviour.

GDPR and ePrivacy implications

Because Barilliance sets non essential cookies and profiles shoppers for personalisation and retargeting, the ePrivacy Directive requires prior consent and the GDPR requires a lawful basis and transparency. Email retargeting such as abandoned cart messages also engages marketing consent rules. Barilliance acts as your processor, so a data processing agreement is required.

When consent is required

Obtain prior, opt in consent before Barilliance sets cookies and starts profiling, and block its script behind your consent banner. Cart abandonment emails to a shopper require a lawful basis and, in many cases, consent for marketing. Make consent specific and easy to withdraw, and offer a non personalised experience to those who decline.

Data transfers outside the EU

Barilliance is operated from Israel, which the European Commission recognises with an adequacy decision, so transfers to Israel do not require additional safeguards such as SCCs. You should still confirm whether any subprocessors are located outside adequate countries, for example in the United States, and apply Standard Contractual Clauses and a transfer impact assessment where they are. Document the data locations involved.

Practical compliance steps

To use Barilliance compliantly, gate it behind consent, sign a data processing agreement, and map its subprocessors and their locations. Minimise the shopper data used for profiling, set retention limits, and ensure email retargeting follows marketing consent rules. List Barilliance in your cookie policy and privacy notice and review it periodically.

Compliance

Barilliance and the GDPR

Barilliance is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) for cookies, behavioural profiling, and email retargeting
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive (Cookie Law)

Impact assessment (DPIA)

Barilliance profiles shopping behaviour for personalisation and retargeting, including email follow up, which raises its risk profile. Key DPIA points: (1) detailed behavioural profiling of products viewed, cart activity, and purchases; (2) persistent identifiers that recognise shoppers across visits and devices; (3) email retargeting that engages marketing consent rules; (4) data processed in Israel (an adequate country) and potentially by subprocessors elsewhere, which must be mapped; (5) the need for a data processing agreement, consent, and retention limits. A DPIA is recommended given the scale of profiling and retargeting.

Sample text for your banner

We use Barilliance to recommend products and to remind you about items in your cart. With your consent, Barilliance sets cookies and tracks your shopping behaviour to personalise recommendations, and it may use your email for cart reminders. This data is processed by Barilliance in Israel, a country with an EU adequacy decision. You can withdraw your consent at any time via our cookie settings.
Cookies and trackers

What Barilliance sets and contacts

Tracking method
E commerce personalization and retargeting script with behavioural profiling and cookies
Server location
Israel (Barilliance); Israel has an EU adequacy decision
Data transferred outside the EU
Barilliance is operated from Israel, which the European Commission recognises with an adequacy decision, so transfers to Israel do not require additional safeguards such as SCCs. Verify whether any subprocessors are located outside adequate countries (for example the United States) and apply Standard Contractual Clauses (Art. 46 GDPR) and a transfer impact assessment where they are.

Cookies set (3)

NameTypeDurationPurpose
barilliance_uidAnalytics1 yearStores a persistent shopper identifier used to recognise returning shoppers and personalise recommendations.
barilliance_cartFunctional30 daysRemembers cart contents to power recommendations and cart abandonment campaigns.
barilliance_recoAnalytics6 monthsStores recommendation context such as recently viewed products.

Third-party domains contacted (3)

  • barilliance.com
  • cdn.barilliance.com
  • api.barilliance.net
Questions

Frequently asked questions about Barilliance

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What cookies does Barilliance set?

Barilliance sets cookies that store a shopper identifier, remember products viewed and cart contents, and support recommendations and retargeting. These are non essential and require consent. Any email used for cart abandonment campaigns is stored separately as contact data.

Do I need consent to use Barilliance?

Yes. Barilliance sets non essential cookies and profiles shoppers, so obtain prior, opt in consent before its script runs. Email retargeting such as cart reminders also needs an appropriate marketing basis.

What is the legal basis for Barilliance?

The cookies, profiling, and personalisation rely on consent (Art. 6(1)(a)) and the ePrivacy Directive. Cart abandonment emails rely on consent or, in limited cases, the soft opt in for existing customers, depending on local marketing rules.

Does Barilliance transfer data to the US?

Barilliance is based in Israel, which has an EU adequacy decision, so transfers to Israel do not need SCCs. However, you should check whether any subprocessors are in the United States or other non adequate countries and apply Standard Contractual Clauses and a transfer impact assessment if so.

Is a DPIA needed for Barilliance?

A DPIA is recommended because Barilliance carries out detailed profiling and retargeting. Assess the behavioural profiling, persistent identifiers, email retargeting, subprocessor locations, and your retention periods.

How do I implement Barilliance compliantly?

Block Barilliance behind your consent banner, sign a data processing agreement, and map subprocessors and data locations. Minimise the data used for profiling, follow marketing consent rules for retargeting emails, set retention limits, and document Barilliance in your cookie policy and privacy notice.

Are there alternatives to Barilliance?

Yes. EU based or self hosted personalization and recommendation tools can keep data in the EU and reduce profiling. They can provide recommendations and cart recovery with more control over data location, though feature sets vary.

How do I update my cookie policy for Barilliance?

Add a Barilliance entry listing its cookies, their purposes and durations, the profiling and retargeting it performs, and the fact that data is processed in Israel under an adequacy decision. Link to Barilliance''s privacy notice and review the entry when its cookies or subprocessors change.

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