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EasiChat is a UK based live chat and customer service widget that lets businesses talk with website visitors in real time across web, social and messaging channels.
EasiChat is a United Kingdom based live chat and customer service platform that businesses embed on their websites to talk with visitors in real time. It loads as a JavaScript widget and can connect conversations across web, social media and messaging channels, and it offers chatbot and AI assisted features to handle common queries.
EasiChat lets support agents handle several conversations at once and helps businesses answer customer questions quickly. The widget sits on the page and opens a chat window when the visitor or the site triggers it, then passes messages between the visitor and the agent or chatbot in the background.
Like most chat widgets EasiChat typically sets a cookie or browser storage value to keep the chat session, remember an open conversation and recognise a returning visitor. It processes the content of the conversation, which can include a name, email, phone number and anything the visitor types, together with technical data such as the IP address, browser and the pages viewed. Exact cookie names depend on the deployment, so confirm them in your own instance.
A cookie that is strictly necessary to run a chat the visitor has asked for can usually rely on the strictly necessary exemption of the ePrivacy Directive, with controller legitimate interest as the GDPR basis. Any cookie used for analytics, marketing or to track returning visitors beyond the immediate chat is not strictly necessary and needs prior consent. The conversation content itself is personal data and must be handled under a clear lawful basis and a transparent privacy notice.
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EasiChat is described as a UK provider, and the United Kingdom benefits from a European Commission adequacy decision, so transfers from the EEA to the UK do not need extra safeguards. Many chat platforms still rely on cloud hosting, messaging or AI subprocessors that may sit in the United States or elsewhere, so confirm the real data flows and apply the EU US Data Privacy Framework or Standard Contractual Clauses where a subprocessor is in a third country.
Sign a data processing agreement with EasiChat, list it in your records of processing and your cookie policy, and tell visitors in the privacy notice what happens to chat transcripts and how long they are kept. Treat the necessary chat cookie separately from optional cookies in your consent banner, set a sensible retention period for transcripts, and check whether any AI feature involves profiling that needs its own assessment.
Websites using EasiChat must obtain user consent under GDPR regulations.
DPIA considerations
EasiChat processes the content of live conversations, which can include names, contact details and any personal information a visitor types, alongside technical data such as IP address and the pages viewed. Assess whether chats may contain special category data, how long transcripts are retained, whether any AI or chatbot features profile visitors and where the data and any subprocessors are hosted. A full data protection impact assessment is usually not mandatory for a standard chat widget, but a documented risk assessment is recommended, especially if sensitive topics or automated decision making are involved.
Sample consent text
We use EasiChat to provide live chat support. A necessary cookie keeps your chat session active. If you start a chat we process the messages and contact details you share to answer your query. Optional analytics in the chat are only used with your consent.
Third-party domains contacted
easichat.bizCookies placed
| Name | Type | Duration | Purpose |
|---|---|---|---|
| EasiChat session cookie | first party or third party | session | Keeps the live chat session active and links the visitor browser to the open conversation. Generally treated as strictly necessary when the visitor has started or requested a chat. Exact name depends on the deployment. |
| EasiChat returning visitor identifier | first party or third party | persistent (typically months) | May be used to recognise a returning visitor and restore chat history. Where it goes beyond the immediate chat it is not strictly necessary and needs prior consent. |
EasiChat uses cookies for user preferences — inform visitors with a consent banner.
EasiChat typically sets a session cookie or browser storage value to keep the chat running and remember an open conversation, and it may set a longer lived identifier to recognise a returning visitor. The session cookie is usually strictly necessary once a visitor starts a chat, while any persistent or analytics cookie is not. The exact names depend on your deployment, so confirm them in your own instance.
The strictly necessary chat session cookie can usually run without consent because the visitor has asked to chat, but you must still inform people. Any cookie used for analytics, marketing or tracking returning visitors beyond the immediate chat needs prior consent through your cookie banner. Loading the widget only when the visitor opens the chat is a privacy friendly option.
For the necessary chat cookie and for handling the conversation a visitor starts, controller legitimate interest under Article 6(1)(f) of the GDPR, or performance of a contract where relevant, is usually appropriate. The strictly necessary exemption of the ePrivacy Directive covers the session cookie. Optional analytics or marketing cookies require consent under Article 6(1)(a).
EasiChat is described as a UK provider and the United Kingdom has a European Commission adequacy decision, so EEA to UK transfers need no extra safeguards. Chat platforms often use cloud, messaging or AI subprocessors that may sit in the United States or elsewhere, so confirm the actual hosting and rely on the EU US Data Privacy Framework or Standard Contractual Clauses if a subprocessor is in a third country.
A full data protection impact assessment is usually not mandatory for a standard chat widget, but a documented risk assessment is sensible. Pay attention to whether chats may contain special category data, how long transcripts are kept and whether any AI or chatbot feature profiles visitors or makes automated decisions, which could raise the risk level.
Sign a data processing agreement, list EasiChat in your records of processing and cookie policy, and load the widget in a way that respects consent for any non essential cookies. Tell visitors in the privacy notice what happens to transcripts and how long they are kept, set a sensible retention period and train agents not to request more personal data than needed.
Other live chat and customer service widgets include Intercom, Tidio, LiveChat, Crisp, Zendesk Chat and Freshchat. Several offer EU hosting options. They raise similar privacy questions around chat content, cookies and subprocessor locations, so compare their data processing terms, hosting region and transfer safeguards before choosing.
List EasiChat in your cookie and privacy policy, describe the necessary chat session cookie separately from any optional analytics or returning visitor cookie, and explain that chat content is processed to answer queries. Name EasiChat as a processor, state the retention period for transcripts and the hosting location, and link to its privacy notice. Keep the policy and your consent settings consistent.