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DialogShift

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DialogShift is a German AI chatbot platform used mainly by hotels and service businesses to answer guest questions and capture leads. It loads a conversation widget that can store identifiers and message history in the browser, so it falls under the GDPR and the ePrivacy consent rules.

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Overview

What does DialogShift do?

What DialogShift is

DialogShift is an artificial intelligence chatbot platform developed in Germany and used widely by hotels, clinics, and service businesses to automate guest and customer conversations. The widget loads on the website, answers common questions, and can hand over to a human agent, processing the messages visitors send along with technical session data.

What data and cookies DialogShift collects

DialogShift stores a session identifier in a cookie or local storage so a conversation stays coherent, and it may keep the message history and any contact details a visitor provides. In a booking or enquiry context this can include names, dates, and request details, which are personal data under the GDPR.

GDPR and ePrivacy implications

Writing identifiers to the visitor device is governed by Article 5(3) of the ePrivacy Directive. Storage that is strictly necessary to handle a conversation the visitor started can be exempt, but analytics, persistent recognition, or marketing features need consent. The website operator remains the controller and must disclose the automated processing.

Consent requirements

If the widget loads automatically and writes non essential storage, gate it behind consent. A clean pattern loads a launcher by default and starts the full assistant once the visitor opens the chat or accepts the relevant category. Provide a link to the privacy notice inside the chat window.

Practical compliance steps

Because DialogShift hosts data in the European Union, transfers are usually not an issue, but you should still sign a data processing agreement, set a retention period for transcripts, and document the lawful basis. List its cookies in your policy and explain that an automated assistant handles the first response.

Compliance

DialogShift and the GDPR

DialogShift is classified as “Preferences”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent under Article 6(1)(a) GDPR for non essential storage and legitimate interest for the chat service
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive

Impact assessment (DPIA)

A DPIA is not normally required for a standard service chatbot, but consider one if DialogShift handles health or other sensitive enquiries, profiles guests, or processes large volumes. Document the conversation data flows and retention regardless.

Sample text for your banner

We use DialogShift to answer your questions with an automated assistant. The chat only stores non essential information if you accept it.
Cookies and trackers

What DialogShift sets and contacts

Tracking method
JavaScript chat widget using cookies and browser local storage
Server location
European Union (Germany)

Cookies set (3)

NameTypeDurationPurpose
ds_sessionFunctionalSessionKeeps the chatbot conversation consistent during a visit
ds_visitorFunctional6 monthsRecognises a returning visitor to restore a previous conversation
ds_analyticsAnalytics1 yearMeasures how visitors interact with the chat widget

Third-party domains contacted (2)

  • dialogshift.com
  • cdn.dialogshift.com
Questions

Frequently asked questions about DialogShift

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What cookies does DialogShift set?

DialogShift stores a session identifier in a cookie or local storage to keep the conversation consistent, and depending on settings may add analytics cookies. The session storage supports the chat itself, while any analytics storage is non essential.

Is consent required for DialogShift?

If the widget loads automatically and sets non essential cookies, you need prior consent. If it only stores what is strictly necessary once a visitor opens the chat, that part can rely on the ePrivacy exemption, but a notice is still required.

What is the legal basis for DialogShift?

The core chat function can rely on legitimate interest or, where it supports a booking or contract, on Article 6(1)(b). Analytics and recognition cookies rely on consent under Article 6(1)(a) of the GDPR and Article 5(3) ePrivacy.

Does DialogShift transfer data outside the EU?

DialogShift hosts conversation data in the European Union, so transfers are usually not an issue. Confirm the hosting location in your data processing agreement and document any non EU integration you enable.

Is a DPIA needed for DialogShift?

A DPIA is not normally required for a standard service chatbot, but consider one if it handles sensitive enquiries, profiles guests, or processes large volumes. Document the data flows and retention in any case.

How do I implement DialogShift compliantly?

Load only a launcher by default, start the full assistant after the visitor opens the chat or grants consent, sign a data processing agreement, and set a transcript retention period. List its cookies and disclose the automated processing in your privacy notice.

Are there alternatives to DialogShift?

Other EU hosted chat and chatbot tools offer comparable features. Whatever you choose, the consent and transparency duties are the same once the widget stores non essential data or profiles visitors.

How do I update my cookie policy for DialogShift?

Add the DialogShift session and analytics cookies with their purpose and duration, mention the automated conversation processing, and update the entry whenever the widget changes how it stores data.

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