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Aiva

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Aiva (hireaiva.com) is a lead conversion service for real estate agents in the United States and Canada, owned by Elm Street Technology. Its concierge team contacts and qualifies buyer and seller leads by text, phone and email. On a website, Aiva appears as a live chat widget that collects visitor contact details, which are processed in the US, so the widget should be declared and gated by consent.

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Overview

What does Aiva do?

What is Aiva?

Aiva (hireaiva.com) is a lead conversion service for real estate agents, teams and brokerages in the United States and Canada. It is operated by Elm Street Technology, LLC. Aiva receives leads from more than 200 sources (portals, IDX websites, ads), contacts them within minutes by text message, then follows up for up to a year by phone, SMS and email. A human concierge team qualifies responsive leads and hands them to the agent, and activity is synced to the agent's CRM. It is not related to AIVA, the AI music composition software.

How Aiva appears on a website

Agents can add the Aiva live chat to their site. A small loader script fetches the widget bundle from widget.hireaiva.com and sets the JavaScript flag __AivaLiveChat, which is how detection tools recognise it. The widget then:

  • talks to the Aiva API on aiva.hireaiva.com;
  • opens a real-time connection to Pusher (ws-mt1.pusher.com) to deliver chat messages;
  • loads a font from Google Fonts.

Cookies and personal data

The widget does not rely on classic cookies. When a visitor starts a conversation, it writes two localStorage entries, chatLead and chatLeadSid, so the chat can resume on the next page. Data processed includes the visitor's name, phone number, email address, messages and technical data such as the IP address, which is visible to every server the widget contacts. Leads may then be called or texted by Aiva's concierge team.

GDPR and consent

Aiva is a US service and its widget contacts US providers (Elm Street Technology, Pusher, Google) as soon as it loads, before the visitor types anything. For visitors in the EU or UK, the safest approach is to load the widget only after consent in a preferences or functional category, and to explain in the chat that contact details will be used to call or text the visitor. Once a visitor starts a chat to get information, answering them can rely on pre-contractual steps. Transfers to the United States need a valid mechanism, such as the EU-US Data Privacy Framework if the recipient is certified, or standard contractual clauses.

Practical steps

  • Block the widget.hireaiva.com script until the visitor accepts the relevant category.
  • List Aiva, Pusher and Google Fonts as recipients in your privacy notice.
  • State that leads may be contacted by phone and SMS, and respect opt-outs and local telemarketing rules.
  • Check the data processing terms you have with Elm Street Technology.
Compliance

Aiva and the GDPR

Aiva is classified as “Marketing”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) for loading the widget; pre-contractual steps (Art. 6(1)(b) GDPR) for answering a visitor who starts a chat
Risk level
medium
Applicable regulations
GDPR, ePrivacy Directive, CCPA, TCPA (US text and call follow-up)

Impact assessment (DPIA)

A DPIA is not usually mandatory for a chat widget alone. It becomes advisable if Aiva follow-up by calls and text messages is used at scale on EU residents, because it combines contact data, profiling of leads and transfers to the United States. Check the transfer mechanism and how long Aiva keeps lead histories.

Sample text for your banner

We use the Aiva live chat, provided by a US company, to answer your property questions. If you accept, the chat loads from Aiva's servers in the United States and the details you share may be used to contact you by phone, text or email.
Cookies and trackers

What Aiva sets and contacts

Tracking method
Live chat widget loaded from widget.hireaiva.com (global __AivaLiveChat), real-time messaging over Pusher WebSockets, lead details kept in localStorage
Server location
United States
Cookieless mode available
Yes
Data transferred outside the EU
United States: Aiva is operated by Elm Street Technology, LLC; chat messages transit through Pusher (cluster mt1, US East) and the widget loads Google Fonts.

Cookies set (2)

NameTypeDurationPurpose
chatLeadfunctionalityPersistent (localStorage, no expiry)localStorage entry written by the Aiva chat widget once a visitor starts a conversation; stores the chat lead record so the conversation can be resumed.
chatLeadSidfunctionalityPersistent (localStorage, no expiry)localStorage entry holding the identifier of the visitor's chat session with Aiva.

Third-party domains contacted (4)

  • widget.hireaiva.com
  • aiva.hireaiva.com
  • ws-mt1.pusher.com
  • fonts.googleapis.com
Questions

Frequently asked questions about Aiva

Can't find your question? Write to us, we answer fast.

Is Aiva the same as the AIVA music composer?

No. Aiva at hireaiva.com is a real estate lead conversion service run by Elm Street Technology. AIVA (aiva.ai) is an unrelated AI tool that composes music.

Does the Aiva chat widget set cookies?

We did not observe classic cookies from the widget itself. It stores the chat lead record and session identifier in localStorage under chatLead and chatLeadSid once a conversation starts, which ePrivacy rules treat like cookies.

Where is Aiva chat data processed?

In the United States. The widget is served from hireaiva.com, messages are relayed through Pusher's US cluster and fonts come from Google.

Do I need consent to show the Aiva chat to EU visitors?

It is recommended, because the widget contacts US servers and exposes the visitor's IP address as soon as it loads. Load it after the visitor accepts a preferences or functional category.

Will visitors who use the chat be contacted later?

Yes, that is the purpose of the service: Aiva's team follows up with leads by text, phone and email. Tell visitors this clearly and honour opt-out requests.

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