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Consent management

Clickio

Essential

Clickio is a publisher technology company that combines a free IAB registered consent management platform (Clickio Consent) with ad monetization and the Clickio Prism analytics suite. The consent tool shows a TCF banner and stores choices, while the monetization and analytics products place advertising and measurement identifiers once consent is given. Clickio is based in the United Kingdom, which benefits from a European Commission adequacy decision, but advertising data can still reach partners in the United States.

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Overview

What does Clickio do?

What Clickio is

Clickio is a United Kingdom based platform for online publishers that bundles three things: Clickio Consent, a free consent management platform registered with IAB Europe under the Transparency and Consent Framework; ad monetization through header bidding and optimised ad layouts; and Clickio Prism, an analytics and dashboard product. Many sites adopt Clickio first for its free TCF banner and later enable its advertising and analytics features.

What data and cookies Clickio processes

Clickio Consent stores the visitor decision in the standard euconsent-v2 cookie and its own consent cookies such as __lxG__consent__v2, which hold the TCF string and the purposes accepted. When monetization or Prism analytics is active, Clickio and its advertising partners set additional identifiers to measure audiences, prevent fraud and serve targeted ads. These advertising identifiers can be linked to a device and used for profiling, which is why they depend on consent.

GDPR and ePrivacy implications

The consent cookies that run the banner are strictly necessary and exempt under article 5(3) of the ePrivacy Directive. The advertising and analytics identifiers that Clickio and its partners set are not exempt: they require prior consent under article 5(3) and a valid legal basis under GDPR article 6(1)(a), because they enable behavioural advertising and audience measurement. Use the TCF banner to gate every non essential purpose and vendor.

Consent and data transfers

Clickio is established in the United Kingdom, which the European Commission recognises as providing an adequate level of protection, so transfers to Clickio in the UK are permitted without additional safeguards. However, when you enable monetization, the consent string is shared with advertising vendors that may be located in the United States, and those transfers rely on the standard contractual clauses and, where applicable, the EU US Data Privacy Framework. Declare these vendors and their purposes to your visitors.

Practical compliance steps

Keep every advertising and analytics purpose off by default, make refusing as easy as accepting, and confirm with developer tools that no advertising identifier is set before consent. Maintain the vendor list, align the descriptions with your cookie policy, and document the United Kingdom location of Clickio and the onward transfers to advertising partners in your records of processing and privacy policy. Re test after any change to your ad setup.

Compliance

Clickio and the GDPR

Clickio is classified as “Essential”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
The Clickio Consent banner cookies (euconsent-v2, __lxG__consent__v2) are strictly necessary and exempt under ePrivacy art. 5(3). The advertising and Clickio Prism analytics identifiers require prior consent under ePrivacy art. 5(3) and GDPR art. 6(1)(a) because they enable behavioural advertising and audience measurement.
Risk level
medium
Applicable regulations
GDPR, UK GDPR, ePrivacy Directive 2002/58/EC, IAB Europe TCF 2.2, TTDSG (Germany), LOPDGDD (Spain), LIL (France)

Impact assessment (DPIA)

Clickio Consent on its own is low risk, but Clickio as a monetization and analytics platform processes advertising identifiers at scale, which often triggers a DPIA under GDPR art. 35. Assess the behavioural advertising, the audience measurement and the onward sharing with advertising vendors, and document the vendor list, the purposes, the United Kingdom processing location and the transfer mechanisms to the United States.

Sample text for your banner

This website uses Clickio to manage your cookie choices and, with your consent, to fund our content through advertising. Clickio Consent stores strictly necessary cookies that remember your preferences and an IAB Transparency and Consent Framework string. Clickio is based in the United Kingdom, and when you accept advertising, data may be shared with partners in the United States under standard contractual clauses. No advertising or analytics identifier is set until you accept it, and you can change or withdraw your consent at any time.
Cookies and trackers

What Clickio sets and contacts

Tracking method
Consent management platform and ad monetization tags: client side JavaScript, IAB TCF 2.2 registered CMP plus advertising and Clickio Prism analytics identifiers
Server location
Operated by Clickio Ltd in the United Kingdom, with EU operations. Consent and analytics data are processed in the UK and EU; advertising data is shared with partners that may be located in the United States.
Data transferred outside the EU
Clickio is established in the United Kingdom, which benefits from a European Commission adequacy decision. When ad monetization is enabled, the consent string and advertising data are shared with vendors that may be in the United States, governed by the IAB TCF, standard contractual clauses and, where applicable, the EU US Data Privacy Framework.

Cookies set (3)

NameTypeDurationPurpose
euconsent-v2First party, persistent1 yearStores the IAB TCF 2.2 consent string indicating which purposes and vendors the visitor accepted.
__lxG__consent__v2First party, persistent1 yearClickio consent cookie that records the visitor choices for the consent banner.
_cl_uidFirst party, persistent1 yearClickio Prism analytics identifier used to measure audiences after the visitor has given consent.

Third-party domains contacted (3)

  • clickio.com
  • clickiocdn.com
  • p.clickio.com
Questions

Frequently asked questions about Clickio

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Which cookies does Clickio set?

Clickio Consent stores your choice in the standard euconsent-v2 cookie and its own consent cookies such as __lxG__consent__v2, both holding the TCF string and the purposes accepted. When monetization or Clickio Prism analytics is enabled, additional advertising and measurement identifiers are set by Clickio and its partners. The consent cookies are essential; the advertising ones are not.

Do I need consent to use Clickio?

The Clickio Consent banner runs on strictly necessary cookies that are exempt under article 5(3) of the ePrivacy Directive, so the banner itself needs no consent. But the advertising and analytics identifiers that Clickio and its partners set do require prior consent, so keep them blocked until the visitor accepts.

What is the legal basis?

The consent cookies rely on the ePrivacy exemption for strictly necessary cookies. The advertising and Prism analytics identifiers rely on the visitor consent of GDPR article 6(1)(a) and ePrivacy article 5(3), because they enable behavioural advertising and audience measurement.

Does Clickio transfer data to the United States?

Clickio is based in the United Kingdom, which the European Commission recognises as adequate, so transfers to Clickio are permitted. When you enable monetization, advertising data is shared with vendors that may be in the United States under standard contractual clauses and, where applicable, the EU US Data Privacy Framework. List those vendors for your visitors.

Do I need a DPIA?

Clickio Consent alone is low risk, but using Clickio for ad monetization processes advertising identifiers at scale, which often requires a DPIA under GDPR article 35. Assess the behavioural advertising, the audience measurement and the sharing with advertising partners.

How do I implement Clickio compliantly?

Set every advertising and analytics purpose off by default, enable the TCF banner before any ad tag loads, make refusing as easy as accepting, and provide a persistent link to change consent. Maintain the vendor list and align the cookie descriptions with your privacy policy.

What are the alternatives to Clickio?

For consent only, European CMPs such as Didomi, Axeptio, Usercentrics, Cookiebot and the open source Klaro are alternatives. For publisher monetization with a built in CMP, alternatives include Snigel AdConsent, Setupad and Google Funding Choices, each with its own consent and transfer profile.

How do I keep my cookie policy up to date with Clickio?

Review the Clickio vendor and purpose list whenever your ad setup changes, update the cookie descriptions in your policy, and re test the banner to confirm advertising identifiers only appear after consent. Keep the TCF vendor list and your privacy policy in sync.

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