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Axeptio

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What does Axeptio do?

Axeptio is a French cookie consent management platform known for its distinctive, user-friendly visual design. It presents cookie consent choices in a conversational, card-based interface rather than traditional banners. Designed specifically for GDPR and CNIL compliance, Axeptio is popular with French and European businesses. All consent data is processed within the EU. Axeptio integrates with Google Consent Mode v2 and Google Tag Manager for complete advertising consent management.

What is Axeptio?

Axeptio is a French consent management platform (CMP) that takes a distinctive approach to cookie consent: instead of a traditional bottom banner, Axeptio presents consent choices as visually appealing cards that slide in from the side, with each cookie vendor presented individually with a human-readable explanation and a logo. This design aims to make consent more transparent and less intimidating than standard cookie walls.

CNIL compliance and French-first design

Axeptio is designed specifically for CNIL (French data protection authority) compliance requirements. CNIL guidelines are among the strictest in Europe for cookie consent: refusal must be as easy as acceptance, no dark patterns, and the consent banner must allow genuine choice. Axeptio''s individual vendor card approach aligns with CNIL''s emphasis on granular, informed consent. All consent data is processed within the EU under French data protection law.

Google Consent Mode v2 integration

Axeptio integrates with Google Consent Mode v2, enabling Google Ads and Google Analytics to operate in a privacy-preserving mode when consent is declined. This is mandatory for EU advertisers using Google''s advertising and measurement ecosystem since March 2024. The GTM integration passes Axeptio''s consent signals to all Google tags automatically.

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Practical compliance steps

Install the Axeptio script. Configure your vendor list — add each cookie and tracking tool you use. Enable Google Consent Mode v2 for advertising tools. Integrate with GTM for tag blocking. Customise the visual design to match your brand. Test that refusal is as easy as acceptance. Link your privacy policy from the Axeptio widget.

GDPR consent category

Essential

Websites using Axeptio must obtain user consent under GDPR regulations.

Legal basisAxeptio is a consent management tool that enables GDPR compliance. The Axeptio widget script is strictly necessary for operating the consent mechanism and does not itself require consent to load.
Risk levellow
Applicable regulationsGDPR, ePrivacy Directive, CNIL guidelines. Axeptio is designed specifically for French and EU regulatory compliance.

DPIA considerations

A DPIA is not required for Axeptio itself. As a CMP, it processes consent choices which are strictly necessary for compliance operations.

Sample consent text

Ce site utilise Axeptio pour gérer vos préférences de cookies. Vos choix sont enregistrés et seuls les cookies que vous avez acceptés seront déposés. Vous pouvez modifier vos préférences à tout moment.

Technical details

Tracking methodCookie consent management platform, French-designed CMP, visual consent widget, consent storage, GDPR and CNIL compliance tool
Server locationEuropean Union (Axeptio is a French company with EU infrastructure)
Cookieless tracking availableYes

Third-party domains contacted

axept.iostatic.axept.io

Cookies placed

NameTypeDurationPurpose
axeptio_cookiespersistent1 yearAxeptio consent record storing per-vendor cookie choices and consent timestamp for GDPR compliance

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Frequently asked questions

What makes Axeptio different from other CMPs?

Axeptio's distinctive approach presents cookie consent as individual vendor cards rather than category lists. Each vendor gets its own card with a logo, short description, and toggle. This makes consent more transparent — visitors understand exactly which companies they are consenting to, not just abstract categories.

Is Axeptio CNIL compliant?

Yes. Axeptio is designed specifically for CNIL (French data protection authority) compliance. CNIL requires that refusal be as easy as acceptance, no deceptive designs, and granular consent. Axeptio's per-vendor design aligns with CNIL's strictest consent requirements.

Does Axeptio store consent data in the EU?

Yes. Axeptio is a French company with all infrastructure in the EU. Consent records are stored within the EU. No SCCs are required for Axeptio's own data processing. This makes it preferable to US-based CMP alternatives for organisations with strict EU data residency requirements.

Does Axeptio integrate with Google Consent Mode v2?

Yes. Axeptio integrates with Google Consent Mode v2 to pass consent signals to Google Ads and GA4 tags. This is mandatory for EU advertisers using Google's advertising features since March 2024. The integration is available via Axeptio's GTM template.

What cookie does Axeptio set?

Axeptio sets the axeptio_cookies cookie (1 year) recording the visitor's consent choices per vendor. This cookie serves as the consent record under GDPR Article 7. Axeptio also sets cookies to remember the visitor's preferences across sessions.

Can Axeptio be implemented without a developer?

Yes. Axeptio provides a script tag that can be added to any website. The widget configuration is done through the Axeptio dashboard — no coding required for basic implementation. More advanced customisation (custom styling, event callbacks) requires JavaScript knowledge.

Does Axeptio work with WordPress and e-commerce platforms?

Yes. Axeptio has plugins for WordPress, PrestaShop, and Shopify. The WordPress plugin automates the script installation and integrates with popular cookie-using plugins. For other platforms, the standard script tag installation works universally.

How does Axeptio compare to Cookiebot and OneTrust?

Axeptio: French, EU-hosted, visual card design, strong CNIL alignment, SMB-focused pricing. Cookiebot: Danish/German, EU-hosted, traditional banner, IAB TCF certified, automatic scanning. OneTrust: US company, enterprise-focused, comprehensive but complex. For French organisations prioritising CNIL compliance and EU data residency, Axeptio and Cookiebot are the leading choices.