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Readymag

Readymag is a hosted, design first website builder used by creative studios, fashion brands and editorial teams to publish portfolios, longreads, lookbooks and microsites. Pages are served from Readymag infrastructure (readymag.com and custom domains). The platform offers a built in analytics module and direct integration with Google Analytics, Yandex Metrica and embedded media. Because Readymag, Inc. is a US company and uses AWS plus Cloudflare globally, EU customers must address third country transfers.

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Overview

What does Readymag do?

What Readymag is

Readymag is a hosted, design first website builder operated by Readymag, Inc. Creative studios, fashion brands and editorial teams use it to publish portfolios, lookbooks, longread articles, brand microsites and pitch decks. Sites are served from readymag.com or a custom domain pointed at the Readymag infrastructure (AWS and Cloudflare).

What data Readymag collects

Out of the box, Readymag sets functional cookies for the editor login (rmsess) and to remember the language and access to password protected projects. The built in analytics module records page views, time on page, scroll depth and basic device information. The platform supports first class integrations with Google Analytics 4, Yandex Metrica and Mailchimp; site owners can also add arbitrary scripts via the custom code feature.

GDPR and ePrivacy implications

The base Readymag cookies qualify as strictly necessary and are exempt from consent under Article 5(3) ePrivacy. Readymag Analytics and any integrated third party tracker are not exempt and require prior, granular opt in consent. Standard fonts loaded from Google Fonts and embedded videos from YouTube or Vimeo also trigger Article 5(3) ePrivacy if not configured in privacy mode.

Consent and configuration

A static portfolio published on Readymag with no analytics, no embedded video and no Google Fonts loaded dynamically can in many cases run with only a privacy notice. Activating Readymag Analytics, Google Analytics, Yandex Metrica or any embedded third party tracker requires an opt in cookie banner. Readymag does not ship a built in CMP, so the site owner must add one via custom code.

International data transfers

Readymag, Inc. is a US company. Production data is stored on AWS, with EU and US regions. Cloudflare CDN serves assets from a global edge network. EU customers should sign the Readymag DPA, document the US transfer based on Standard Contractual Clauses and the EU/US Data Privacy Framework, and ensure that the Cloudflare CDN configuration is acceptable.

Practical compliance steps

Sign the Readymag DPA, write a privacy notice that names Readymag, Inc. and the AWS plus Cloudflare hosting, prefer self hosted fonts and YouTube nocookie/Vimeo do not track embeds, install a CMP via custom code if Readymag Analytics or Google Analytics is enabled, and audit the site after each Readymag template release for new third party scripts.

Compliance

Readymag and the GDPR

Readymag is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis: Legitimate interest (Art. 6(1)(f) GDPR) for the strictly necessary functional cookies that keep the editor and viewer session running. Consent (Art. 6(1)(a) GDPR + Art. 5(3) ePrivacy Directive) is required for the built in analytics, third party integrations (Google Analytics, Yandex Metrica), embedded YouTube/Vimeo, Google Fonts loaded dynamically and any tracker added via custom HTML.
Risk level: medium
Applicable regulations: GDPR, ePrivacy Directive, French CNIL guidelines, German TTDSG, Spanish LSSI, Italian Garante guidelines, UK PECR, US state privacy laws via the Readymag DPA

Impact assessment (DPIA)

A DPIA is generally not required for a Readymag site that uses only the platform with strictly necessary cookies. It can become relevant if Google Analytics, Yandex Metrica or third party advertising scripts are layered on top, or if password protected sections handle special categories of personal data.

Sample text for your banner

This site is built on Readymag and served from US and EU infrastructure. Functional cookies are required to keep the experience working. We also use Readymag Analytics and Google Analytics for audience measurement, which set tracking cookies. We only enable analytics after you click Accept.

Cookies and trackers

What Readymag sets and contacts

Tracking method: Hosted website builder served from readymag.com and the customer custom domain. Pages include functional cookies for the editor and viewer session, an optional built in analytics module and integrations with Google Analytics, Yandex Metrica and custom HTML widgets. Asset delivery via Readymag CDN.
Server location: Readymag, Inc. is registered in the United States, with engineering teams across Europe. Hosting infrastructure uses AWS regions, primarily eu-west and us-east, plus Cloudflare CDN edges globally.
Data transferred outside the EU: Visitor IP, user agent and request metadata reach AWS regions in the EU and the United States and Cloudflare CDN edges. Readymag, Inc. is established in the US, so US transfers occur for support, billing and analytics. The provider relies on Standard Contractual Clauses and EU/US Data Privacy Framework where applicable.

Cookies set (4)

Name	Type	Duration	Purpose
rmsess	session	Session	Strictly necessary functional cookie that maintains the editor login session in the Readymag back office.
rm_locale	persistent	1 year	Stores the visitor language preference for the published Readymag site.
rm_pwd	persistent	7 days	Stores a token proving that the visitor has unlocked a password protected Readymag project.
rm_analytics_id	persistent	13 months	Optional first party identifier set by Readymag Analytics when the site owner enables the platform analytics module.

Third-party domains contacted (4)

readymag.com
readymag.website
static.readymag.com
rmcdn.com

Questions

Frequently asked questions about Readymag

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What cookies does Readymag set?

Readymag sets functional first party cookies for the editor session (rmsess), the language preference and password protected project access. Readymag Analytics, when enabled, sets a small first party identifier. Third party tracking cookies appear only if the site owner adds them via integrations or custom code.

Do I need consent to publish a Readymag site?

Not for the strictly necessary functional cookies. As soon as Readymag Analytics, Google Analytics, Yandex Metrica, embedded video or dynamic Google Fonts is enabled, prior consent under Article 5(3) ePrivacy is required.

What is the legal basis for Readymag?

Legitimate interest (Art. 6(1)(f) GDPR) for the strictly necessary functional cookies and the page delivery. Consent (Art. 6(1)(a) GDPR + Art. 5(3) ePrivacy) for analytics and any third party integration that drops cookies or transfers data abroad.

Does Readymag transfer data to the US?

Yes. Readymag, Inc. is a US company. Production data is stored on AWS with EU and US regions, and Cloudflare CDN serves assets globally. Transfers to the US rely on the EU/US Data Privacy Framework and Standard Contractual Clauses.

Do I need a DPIA for Readymag?

Generally no for a portfolio with only strictly necessary cookies. A DPIA may become relevant if the site enables analytics, embeds many third party trackers, password protects sections handling special category data or hosts editorial content with sensitive personal data.

How do I implement Readymag compliantly?

Sign the Readymag DPA, document Readymag, Inc. as a US sub processor in your privacy notice, prefer privacy aware embeds (YouTube nocookie, Vimeo do not track, fonts hosted locally), install a CMP via custom code if you enable analytics or third party trackers, and audit the site after each Readymag template update.

What are the alternatives to Readymag?

For privacy first design publishing, alternatives include Webflow with EU edge hosting, Framer, Cargo, Pixpa, Editor X, Format and Squarespace. For strict EU residency, the safest path is a static site generator (Astro, Hugo) hosted on EU providers (OVHcloud, Scaleway, Hetzner) or Webflow EU regions when available.

How do I update the cookie policy for Readymag?

List Readymag, Inc. as a US based processor with the purpose (website builder and hosting), the cookies it sets (rmsess, language and access tokens), the legal basis (legitimate interest for functional cookies, consent for analytics and third party trackers you enable), the transfer destination (United States) and the safeguards (DPF, SCC).

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