CMS

HubSpot CMS Hub

HubSpot CMS Hub is HubSpot content management system that powers websites and integrates the HubSpot tracking code, setting analytics and marketing cookies tied to the HubSpot CRM.

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Overview

What does HubSpot CMS Hub do?

What it is

HubSpot CMS Hub, part of the HubSpot platform now branded as Content Hub, is a content management system for building websites and landing pages tightly integrated with the HubSpot CRM and marketing tools. It includes the HubSpot tracking code, which connects visitor activity to contact records. HubSpot is a United States company that also offers an EU data hosting region.

Cookies and data it collects

A HubSpot CMS site sets functional cookies and the HubSpot analytics cookies such as __hstc, hubspotutk, __hssc and __hssrc. These identify the visitor, track sessions and link behaviour to a CRM contact. It processes the visitor IP address, pages viewed, form submissions and, once known, contact details. The analytics and marketing cookies are non essential.

GDPR and ePrivacy implications

Functional cookies can be treated as strictly necessary, but the HubSpot analytics and marketing cookies are not and require consent under Article 5(3) of the ePrivacy Directive. Linking behaviour to an identified contact is profiling under the GDPR, so transparency and a lawful basis are essential.

Consent requirements

Use the HubSpot consent banner or a connected consent tool so the tracking code and its cookies only load after the visitor opts in. Make sure form data and tracking are clearly explained, and keep refusal as easy as acceptance.

Data transfers

HubSpot is based in the United States and offers an EU hosting region. Where data is processed in the United States, transfers rely on the EU US Data Privacy Framework or Standard Contractual Clauses. Confirm your hosting region and sign the data processing agreement.

Practical compliance steps

Enable opt in consent for the HubSpot tracking code, choose the EU hosting region if available, document the cookies and the CRM linkage, and sign the HubSpot data processing agreement. Disclose the United States transfer in your privacy policy.

Compliance

HubSpot CMS Hub and the GDPR

HubSpot CMS Hub is classified as “Unclassified”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis: Consent under Article 6(1)(a) GDPR for analytics and marketing cookies; contract or legitimate interest for core CMS functionality
Risk level: medium
Applicable regulations: GDPR, ePrivacy Directive

Impact assessment (DPIA)

A DPIA is advisable where HubSpot CMS Hub is used for large scale lead profiling or combines website behaviour with CRM data. Assess the tracking cookies, the profiling and the United States transfer.

Sample text for your banner

This site runs on HubSpot CMS and uses analytics and marketing cookies linked to our CRM. These load only if you accept. Strictly necessary cookies keep the site working.

Cookies and trackers

What HubSpot CMS Hub sets and contacts

Tracking method: Hosted CMS with HubSpot analytics and tracking cookies
Server location: United States (HubSpot, Inc.), with optional EU data hosting
Data transferred outside the EU: HubSpot is a US company, although it offers an EU data hosting region. Where data is processed in the United States, transfers rely on the EU US Data Privacy Framework or Standard Contractual Clauses.

Cookies set (3)

Name	Type	Duration	Purpose
__hstc	Analytics	6 months	Main HubSpot analytics cookie that tracks visitors using a timestamp for the first visit, last visit and current visit.
hubspotutk	Analytics	6 months	Tracks the visitor identity and links it to a HubSpot CRM contact across forms and pages.
__hssc	Analytics	30 minutes	Tracks the current session for HubSpot analytics.

Third-party domains contacted (3)

js.hs-scripts.com
hs-analytics.net
hsforms.com

Questions

Frequently asked questions about HubSpot CMS Hub

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Does HubSpot CMS Hub set cookies?

Yes, it sets functional cookies and the HubSpot analytics cookies such as __hstc, hubspotutk, __hssc and __hssrc, which track sessions and link behaviour to a CRM contact. The analytics and marketing cookies are non essential.

Do I need consent?

You need consent for the HubSpot analytics and marketing cookies before the tracking code loads, but not for strictly necessary functional cookies.

What is the legal basis?

Core CMS functionality relies on contract or legitimate interest, while the tracking and marketing cookies require consent under Article 6(1)(a) and the ePrivacy rules.

Does it transfer data to the United States?

HubSpot is a US company and offers an EU hosting region. Where processing happens in the US, it relies on the EU US Data Privacy Framework or Standard Contractual Clauses.

Do I need a DPIA?

Consider a DPIA where HubSpot CMS Hub supports large scale lead profiling or links website behaviour with CRM data. Assess the cookies, the profiling and the transfer.

How do I run it compliantly?

Gate the HubSpot tracking code behind opt in consent, choose EU hosting if available, sign the data processing agreement and document the cookies and the CRM linkage.

Are there alternatives?

European CMS and marketing platforms, or self hosted content management, can keep data in the EU. The right choice depends on your CRM and marketing needs.

How do I update my cookie policy?

List the HubSpot cookies such as __hstc and hubspotutk with their purpose and duration, state that the tracking code loads only after consent and disclose the United States transfer.

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