CMS

Framer Analytics

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Framer Analytics is the cookieless, privacy focused analytics built into the Framer website platform, measuring traffic without cookies or persistent identifiers and hosted in the European Union.

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Overview

What does Framer Analytics do?

What it is

Framer Analytics is the built in analytics of Framer, a website building platform from Framer B.V. in the Netherlands. It gives site owners traffic, page and referrer insights directly in the Framer dashboard, and it is designed to be privacy friendly so that it can run without a cookie banner.

Cookies and data it collects

Framer Analytics is cookieless. Instead of storing an identifier on the device, it counts visits and aggregates metrics such as page views, referrers, countries and devices without building a persistent profile of the visitor. It does not set tracking cookies or read existing ones.

GDPR and ePrivacy implications

Because nothing is stored or read on the device, the ePrivacy cookie consent rule generally does not apply to Framer Analytics. The GDPR still governs any short lived processing of the IP address, but the cookieless, aggregated design keeps the privacy impact low.

Consent requirements

As a cookieless analytics tool that does not profile visitors, Framer Analytics can usually run without a consent banner, often on the basis of legitimate interest. Confirm the current behaviour and your interpretation with your data protection officer, especially if you combine it with other trackers.

Data transfers

Framer B.V. is established in the Netherlands and processes analytics data within the European Union, so there is no third country transfer for the analytics itself. Always confirm the hosting details in Framer current documentation.

Practical compliance steps

Keep Framer Analytics in its default cookieless mode, mention it in your privacy notice as a privacy friendly, cookieless analytics tool, and avoid adding separate cookie based analytics unless you gate them behind consent. Record the processing in your register of activities.

Compliance

Framer Analytics and the GDPR

Legal basis: Legitimate interest under Article 6(1)(f) GDPR, as no cookies or persistent identifiers are used
Risk level: low
Applicable regulations: GDPR, ePrivacy Directive

Impact assessment (DPIA)

Framer Analytics rarely needs a DPIA because it is cookieless and does not profile visitors. A brief record of processing noting the cookieless, aggregated design and EU hosting is normally enough.

Sample text for your banner

We use Framer Analytics, a cookieless and privacy friendly analytics tool hosted in the European Union. It measures traffic without cookies, so no consent is required.

Cookies and trackers

What Framer Analytics sets and contacts

Tracking method: Cookieless, privacy focused analytics built into the Framer platform
Server location: European Union (Framer B.V., Netherlands)
Cookieless mode available: Yes

Third-party domains contacted (3)

framer.com
events.framer.com
framerusercontent.com

Questions

Frequently asked questions about Framer Analytics

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Does Framer Analytics set cookies?

No, Framer Analytics is cookieless. It counts visits and aggregates metrics without storing an identifier on the device or reading existing cookies.

Do I need consent for Framer Analytics?

Because it is cookieless and does not profile visitors, it usually does not require a consent banner. Confirm your interpretation, especially if you combine it with other trackers.

What is the legal basis?

Cookieless analytics typically relies on legitimate interest under Article 6(1)(f) of the GDPR, since no information is stored on the device and no profile is built.

Does it transfer data outside the EEA?

No, Framer B.V. is in the Netherlands and processes the analytics data within the European Union. Always confirm the current hosting details.

Do I need a DPIA?

A DPIA is rarely needed because the tool is cookieless and aggregated. A short record of processing is normally enough.

How do I implement it compliantly?

Keep Framer Analytics in its default cookieless mode, mention it in your privacy notice and avoid adding cookie based analytics unless you gate them behind consent.

Are there alternatives?

Other cookieless, EU hosted analytics tools include Plausible, Fathom and Matomo in cookieless mode. They offer a similar privacy friendly approach.

How do I update my cookie policy?

Since there are no cookies, update the privacy notice rather than the cookie table to describe Framer Analytics as a cookieless, EU hosted analytics tool that needs no consent.

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