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Craftum

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Craftum is a Russian no code website builder that hosts landing pages, online stores and small business sites with built in Yandex analytics and advertising integrations.

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Overview

What does Craftum do?

What Craftum is

Craftum is a no code website builder operated by a Russian company. It is used to publish landing pages, online stores and small business sites, with a strong focus on the Russian and CIS markets. Pages built with Craftum are hosted on Craftum infrastructure inside Russia, and the platform integrates tightly with Yandex Metrica analytics, Yandex Direct advertising and Russian payment providers.

Cookies and data collected

A page hosted on Craftum sets first party builder session cookies, an A/B testing cookie and, when integrations are enabled, Yandex Metrica analytics cookies (_ym_uid, _ym_d, _ym_isad), Yandex advertising cookies and any third party scripts the operator adds. Form submissions on a Craftum page are stored in the Craftum database and forwarded to email or CRM connectors.

GDPR and Schrems II considerations

Russia has no adequacy decision under the GDPR. Hosting a page on Craftum and serving it to European visitors is therefore a transfer to a third country covered by chapter V of the regulation. The Schrems II case law expects Standard Contractual Clauses, a transfer impact assessment and supplementary measures whenever the destination country lacks adequacy and grants broad intelligence access powers.

Consent and configuration

For an EU audience the only safe path is explicit, informed consent before the visitor's data is processed by Craftum and its Yandex integrations. Disable optional analytics and advertising features by default, gate them behind a CMP, and prefer an EU based builder for any new EU oriented project.

Risks and supplementary measures

Russian Federal Law 152 FZ on Personal Data and the broader access regime for security services significantly limit the effectiveness of supplementary measures. Encryption in transit is the bare minimum; encryption at rest with keys outside Russia is rarely available on a hosted builder. Most EU data protection authorities recommend migrating to an EU host for any European facing project.

Practical compliance steps

Migrate EU oriented sites to an EU based builder such as Webflow EU, Strikingly, Tilda EU mirror, Wix EU or a self hosted CMS. If a Craftum page must remain online for EU visitors, sign SCCs, complete a TIA, disable Yandex Metrica unless consent is captured, document the transfer and offer a fallback EU page.

Compliance

Craftum and the GDPR

Craftum is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.

Legal basis
Consent (Art. 6(1)(a) GDPR) for the analytics, advertising and personalisation cookies served on a Craftum site; legitimate interest (Art. 6(1)(f)) for the strictly necessary builder session cookies
Risk level
high
Applicable regulations
GDPR, ePrivacy Directive, Russian Federal Law 152 FZ on Personal Data, Schrems II case law

Impact assessment (DPIA)

A DPIA is strongly recommended for any European brand using Craftum to host pages aimed at EU visitors. Hosting in Russia, automatic Yandex Metrica integration and advertising pixels combine to create a transfer profile that requires explicit assessment, SCCs and supplementary measures.

Sample text for your banner

This page is built and hosted on Craftum, a Russian platform. By accepting, you allow Craftum and its analytics partners to set cookies and to process your data on servers located in the Russian Federation, a country without a European Commission adequacy decision.
Cookies and trackers

What Craftum sets and contacts

Tracking method
Hosted Russian website builder that serves landing pages from Craftum infrastructure; loads first party builder cookies, optional Yandex Metrica analytics and connected advertising pixels
Server location
Russian Federation, primarily Moscow data centres operated by Craftum
Data transferred outside the EU
Craftum is a Russian provider and stores its customer data in Russia. Russia has no adequacy decision under the GDPR, so any European audience served from a Craftum site qualifies as a transfer requiring SCCs and a TIA.

Cookies set (4)

NameTypeDurationPurpose
craftum_sessionStrictly necessarySessionMaintains the visitor session on a Craftum hosted page.
craftum_abFunctional30 daysPersists the A/B testing variant assigned to the visitor on a Craftum landing page.
_ym_uidAnalytics1 yearYandex Metrica visitor identifier loaded by default on Craftum hosted sites with Yandex integration.
_ym_dAnalytics1 yearYandex Metrica session date cookie used together with _ym_uid for visit attribution.

Third-party domains contacted (4)

  • craftum.ru
  • craftum.com
  • mc.yandex.ru
  • yandex.com
Questions

Frequently asked questions about Craftum

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What cookies does a Craftum site set?

A Craftum hosted site sets first party builder session cookies, an A/B testing cookie and, when integrations are enabled, Yandex Metrica cookies (_ym_uid, _ym_d, _ym_isad) plus any additional pixels added by the operator.

Do I need consent for a Craftum hosted site?

Yes for any European audience. The Yandex Metrica and advertising cookies are non essential, and the Russian hosting itself triggers a third country transfer that requires informed consent on top of SCCs.

What is the legal basis for processing data through Craftum?

Legitimate interest covers the strictly necessary builder session cookies. Consent is required for analytics and advertising cookies and as the most defensible basis for the international transfer to Russia.

Does Craftum transfer data to Russia or other third countries?

Yes. Craftum is hosted in Russia and stores customer data there. Russia has no adequacy decision under the GDPR, so any EU data flowing to Craftum is a chapter V transfer requiring SCCs and a transfer impact assessment.

Do I need a DPIA for a Craftum site?

Yes for any European audience. The combination of Russian hosting, Yandex Metrica integration and advertising cookies meets the WP248 thresholds for high risk and requires a DPIA and a documented transfer impact assessment.

How do I implement Craftum compliance correctly?

Disable Yandex Metrica unless consent is captured, sign SCCs with Craftum, complete a transfer impact assessment, gate the page behind a CMP for EU traffic and provide an EU hosted alternative.

What are the alternatives to Craftum for European audiences?

EU friendly site builders include Webflow EU, Strikingly with EU hosting, the EU mirror of Tilda, Wix EU, Squarespace, IONOS MyWebsite and self hosted CMS such as WordPress, Webflow Enterprise EU or Statamic.

How should I update my cookie policy when I host on Craftum?

State clearly that the site is hosted on Craftum in Russia, list every Craftum and Yandex cookie with its lifetime and purpose, document the Yandex Metrica integration, declare the third country transfer and provide instructions to revoke consent.

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