Trovit
Trovit is a search aggregator for classified ads covering real estate, jobs, cars and products, based in Barcelona, Spain. It is part of the Lifull Connect group, ultimately owned by Lifull in Japan. Trovit runs advertising and retargeting, setting advertising cookies and sharing data with advertising partners. Because this involves advertising tracking and data sharing, it needs consent under the GDPR and the ePrivacy rules.
What does Trovit do?
What Trovit is
Trovit is a search aggregator for classified ads, covering sectors such as real estate, jobs, cars and products. It is based in Barcelona, Spain, and forms part of the Lifull Connect group, which is ultimately owned by Lifull in Japan. The platform brings together listings from many sources so users can search them in one place. To fund this service, Trovit runs advertising and works with a network of advertising partners.
Data and cookies
Trovit sets advertising and retargeting cookies and shares data with its advertising partners. These cookies hold online identifiers that follow user interests across sessions and sites to serve more relevant ads. The data involved includes device identifiers, browsing behaviour and interaction with listings, all of which are personal data under the GDPR. Because the purpose is advertising rather than core functionality, this tracking is not strictly necessary.
GDPR and ePrivacy
The advertising and retargeting cookies fall under article 5(3) of the ePrivacy Directive, which requires prior consent for storage that is not strictly necessary. The processing that follows is governed by the GDPR, with consent as the legal basis under article 6(1)(a). Many advertising partners participate in the IAB Transparency and Consent Framework, so the consent signal must be captured and passed correctly. Trovit and its partners should stay inactive until the user opts in.
Consent
Consent must be freely given, specific, informed and unambiguous, and it must be as easy to refuse as to accept. A compliant setup blocks the advertising and retargeting cookies until the user opts in through a consent banner, and it lists the partners that receive data. The consent record should capture what the user agreed to and when. Users must also be able to withdraw their consent at any time without difficulty.
International transfers
Although Trovit operates from Spain, its group structure reaches Japan and its advertising partners can be located in several countries. This means personal data may be transferred outside the European Union. Japan benefits from a European Commission adequacy decision, which provides a lawful route for transfers there. Other partners rely on the Standard Contractual Clauses, so it is important to map the data flows and confirm the safeguards for each recipient.
Practical compliance
To use Trovit lawfully, connect it to a consent management platform so that advertising cookies and partner data sharing start only after opt in. Document the cookies and partners in your cookie policy, name Trovit in your privacy notice and sign agreements that cover the international transfers. Keep proof of consent, map the data flows to Japan and to other partners, and review the configuration as the partner list changes.
Trovit and the GDPR
Trovit is classified as “Analytics”. On a site that targets European visitors, it must only load after the visitor consents, and it must be listed in your cookie policy.
- Legal basis
- Consent (art. 6(1)(a)) and ePrivacy art. 5(3) consent for the advertising and retargeting cookies.
- Risk level
- high
- Applicable regulations
- GDPR, ePrivacy Directive 2002/58/EC, IAB TCF, Japan adequacy decision (2019), EU Standard Contractual Clauses, LOPDGDD (Spain), TTDSG (Germany), LIL (France)
Impact assessment (DPIA)
Trovit combines advertising and retargeting cookies with data sharing across advertising partners and a group structure that reaches Japan, so a data protection impact assessment is recommended. Assess the scale of advertising profiling, the number of partners receiving data, the legal basis for each cookie and the safeguards for transfers, relying on the Japan adequacy decision and the Standard Contractual Clauses where they apply.
Sample text for your banner
We use Trovit and its advertising partners to show relevant classified ads and to measure their performance. With your consent, Trovit sets advertising and retargeting cookies and shares data with ad partners, some of which may be outside the European Union. You can accept or refuse these cookies and change your choice at any time.
What Trovit sets and contacts
- Tracking method
- advertising and retargeting cookies with ad partner data sharing
- Server location
- European Union (Spain) with the Lifull Connect group operating internationally
- Data transferred outside the EU
- Although Trovit operates from Spain, its group structure (Lifull, Japan) and advertising partners can involve transfers outside the EU; Japan benefits from a European Commission adequacy decision, while other partners rely on the EU Standard Contractual Clauses, so map the data flows.
Cookies set (3)
| Name | Type | Duration | Purpose |
|---|---|---|---|
| trovit_uid | first party advertising | up to 1 year | Stores a persistent advertising identifier used to build an interest profile and serve targeted classified ads. |
| trovit_session | first party analytics | session | Identifies a single browsing session to group page views and interactions with listings. |
| partner_retargeting | third party retargeting | up to 1 year | Set by advertising partners to retarget users with related ads across other sites based on their Trovit activity. |
Third-party domains contacted (4)
trovit.comtrovit.esads.trovit.comcdn.trovit.com
Frequently asked questions about Trovit
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What cookies does Trovit use?
Trovit sets advertising cookies such as an identifier like trovit_uid, a session value like trovit_session and additional retargeting cookies from its advertising partners. These store online identifiers used to profile interests and serve targeted ads. Because they serve advertising, they are not strictly necessary and require consent.
Is consent required to use Trovit?
Yes. The advertising and retargeting cookies fall under article 5(3) of the ePrivacy Directive, so prior consent is needed before they are stored. The related processing relies on consent under article 6(1)(a) of the GDPR. Because partners take part in the IAB framework, the consent signal must be passed to them correctly.
What is the legal basis for Trovit tracking?
The legal basis is consent, both to store the advertising cookies under ePrivacy and to process and share the data under article 6(1)(a) of the GDPR. Legitimate interest is generally not suitable for advertising and retargeting that involve wide data sharing. You should record each consent and let users withdraw it.
Does Trovit transfer data to third countries?
It can. Although Trovit operates from Spain, its group reaches Japan and its advertising partners may be in several countries. Japan benefits from a European Commission adequacy decision, while other partners rely on the Standard Contractual Clauses. You should map the data flows and confirm a lawful basis for each recipient.
Do I need a DPIA for Trovit?
A data protection impact assessment is recommended. Trovit involves advertising profiling, sharing data with many partners and transfers outside the European Union, which are factors that point to higher risk. The assessment should document the partners, the data flows and the safeguards such as the Japan adequacy decision and the Standard Contractual Clauses.
How do I implement Trovit in a compliant way?
Connect Trovit to a consent management platform so that no advertising cookie or partner sharing happens before opt in. List the cookies and partners in your cookie policy, name Trovit in your privacy notice and sign agreements covering the transfers. Keep proof of consent and review the partner list regularly.
Are there alternatives to Trovit?
Other classified aggregators and advertising networks exist, including options that limit data sharing or keep processing within the European Union. The right choice depends on your sector, your audience and how much data leaves the European Economic Area. Whatever the tool, consent and a clear legal basis remain necessary for advertising.
How should I update my cookie policy for Trovit?
Add an entry that names the Trovit advertising and retargeting cookies, their purpose, their duration and the advertising partners that receive data. State that data may be transferred to Japan or to other countries and explain how users can refuse or withdraw consent. Keep the policy aligned with the consent banner.
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