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Analytics

Task Analytics

AnalyticsOfficial website

Task Analytics is a Norwegian digital experience tool that runs short on site surveys to measure whether visitors complete the task they came to do. It shows a small intercept survey, collects the visitor answer and the page context, and reports task completion and friction back to the website team. It is hosted in the European Economic Area, so there is no third country transfer, and it uses a single first party cookie to avoid showing the survey too often.

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Overview

What does Task Analytics do?

What Task Analytics is

Task Analytics is a Norway based software service focused on the top task and task completion methodology. Instead of tracking behaviour across the web, it asks visitors a short question such as whether they were able to complete what they came to do, and combines those answers with the page where the survey appeared. The result is qualitative and quantitative insight into where a website helps or frustrates its users.

What data and cookies Task Analytics processes

Task Analytics collects the answers visitors voluntarily give to its surveys, together with context such as the page URL, the device type and a coarse, anonymised technical signal. To avoid showing the same survey repeatedly, it stores a single first party cookie that records that a visitor has seen or answered a survey. It does not build cross site advertising profiles, and the survey responses are intended to be non identifying unless a visitor chooses to type personal information into a free text field.

GDPR and ePrivacy implications

The survey responses are personal data only if a visitor includes identifying details, so design the questions to avoid collecting more than you need. The frequency cookie stores information on the device, so under a strict reading of article 5(3) of the ePrivacy Directive it may require consent, although it is low impact and purely functional. The processing of voluntary feedback can rest on legitimate interest under GDPR article 6(1)(f), with Task Analytics acting as your processor.

Data location and transfers

Task Analytics is operated from Norway, which is part of the European Economic Area and fully subject to the GDPR, so there is no transfer of personal data to a third country and no need for the EU US Data Privacy Framework or standard contractual clauses. This keeps the feedback data within the EEA and simplifies your records of processing.

Practical compliance steps

Design the survey questions so they do not invite personal or special category data, and add a note that free text answers should not include personal details. Decide whether to treat the frequency cookie as functional or to gate it behind consent, sign a data processing agreement with Task Analytics, set a retention period for the responses, and describe the tool and its EEA hosting in your privacy policy.

Compliance

Task Analytics and the GDPR

Legal basis
Processing voluntary survey feedback can rest on legitimate interest under GDPR art. 6(1)(f), with Task Analytics as your processor under an art. 28 agreement. The single frequency cookie stores information on the device, so under a strict reading of ePrivacy art. 5(3) you may choose to treat it as requiring consent, though it is low impact and functional.
Risk level
low
Applicable regulations
GDPR, ePrivacy Directive 2002/58/EC, Norwegian Personal Data Act, TTDSG (Germany), LOPDGDD (Spain), LIL (France)

Impact assessment (DPIA)

Task Analytics collects voluntary feedback rather than building tracking profiles, so it is usually low risk and does not require a DPIA. Reassess if your survey questions could capture personal or special category data, or if free text answers are stored at scale. Hosting in Norway, within the EEA, keeps the transfer risk low; document the retention and the legal basis.

Sample text for your banner

This website uses Task Analytics, a survey tool hosted in the European Economic Area, to ask whether you were able to complete your task and to improve our pages. It uses a single cookie so we do not show you the survey too often, and it stores only the answers you choose to give. Please do not include personal details in free text answers. You can find more in our privacy policy.
Cookies and trackers

What Task Analytics sets and contacts

Tracking method
On site intercept survey tool: first party JavaScript that displays a short task completion survey and records the answers, using one functional cookie for survey frequency
Server location
Operated by Task Analytics in Norway, within the European Economic Area. Survey responses are processed in the EEA.

Cookies set (1)

NameTypeDurationPurpose
ta_seenFirst party, persistent (functional)6 monthsRecords whether the visitor has already seen or answered a survey, so the same survey is not shown too often.

Third-party domains contacted (2)

  • taskanalytics.com
  • cdn.taskanalytics.com
Questions

Frequently asked questions about Task Analytics

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Which cookies does Task Analytics set?

Task Analytics sets a single first party cookie that records whether you have already seen or answered a survey, so that the same survey is not shown too often. It is a functional cookie, not an advertising one, and it does not track you across other websites.

Do I need consent to use Task Analytics?

The survey responses are voluntary and can rest on legitimate interest, but the frequency cookie stores information on the device, so under a strict reading of article 5(3) of the ePrivacy Directive you may choose to ask for consent for that cookie. Many sites treat it as a low impact functional cookie; decide based on your risk appetite.

What is the legal basis?

Processing voluntary feedback can rest on legitimate interest under GDPR article 6(1)(f), with Task Analytics acting as your processor under a data processing agreement. If you collect identifying information in the survey, reconsider the basis and the information you provide to visitors.

Does Task Analytics transfer data to the United States?

No. Task Analytics is operated from Norway, which is part of the European Economic Area and subject to the GDPR, so there is no transfer of personal data to a third country and no need for additional safeguards.

Do I need a DPIA?

Usually not. Voluntary feedback collected without cross site tracking is low risk. Reassess if your questions could capture personal or special category data, or if you store large volumes of free text responses.

How do I implement Task Analytics compliantly?

Design questions to avoid personal data, warn against personal details in free text, decide how to treat the frequency cookie, sign a data processing agreement, set a retention period and describe the tool and its EEA hosting in your privacy policy.

What are the alternatives to Task Analytics?

Other feedback and survey tools include Hotjar surveys, Mopinion, Usabilla and Survicate, while EEA hosted options reduce the transfer question. Choose based on hosting location, the consent profile of any cookies and how the responses are stored.

How do I keep my privacy policy up to date with Task Analytics?

Describe Task Analytics, its survey purpose, the frequency cookie, the EEA hosting and the retention period, and review the entry when you change the survey questions or how long you keep the responses.

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